Skip to main content
ALL PRODUCTS
  • FACE
  • BODY
  • HAIR
  • BESTSELLERS
  • Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations

    Fortified with 3 Ayurvedic ingredients with the ultimate aging-skin resilience for skin that looks firm, smooth, and soft. 

    Product Details

    Wipe years of that Crepey-Wrinkly look off your face and get the look of Firm, She-Still-Got-It skin for a Delectably Supple, Smooth, and Radiant Look 

    --Introducing-- 

    Firm-Focus Firming Face Serum for Wrinkles and Dryness 

    with Cotton Tree, Strawberry Begonia, Moutan Peony, and Arbutin, Glutathione to 

    Firm, Smooth, and Intensely Moisturize the look of Dry, Aging Skin 

     

    • Revealing a novel face serum crafted with the most unique blend of Ayurvedic genius-herbs, Cotton Tree and Zebrawood with modern-skin geniuses, Arbutin and Glutathione

    • Made with clinically tested ingredients, Firm-Focus has been tested to deliver results!

    • A few dabs in and you’ll know how this serum starts off deeply moisturizing your skin and ends up mattifying without making your skin feel dry unlike most other serums  

    • The transformational properties of the unheard-of duo—Moutan Peony root and Strawberry Begonia plant resonate in their collective action as youthful-look revivers and radiant-skin boosters

    • With a gel-like consistency that completely absorbs into your skin, transforming it from parched to quenched in no time, making you forget it’s a look-firming serum!  

    • Fortified with Arnica flower’s toning abilities, and the smoothing properties of Bioflavonoids  

    • Astonishingly lighter than traditional moisturizers and lotions, you’ll be delighted to use this deeply hydrating face serum as a pre-moisturizer as it does not make the skin greasy or feel weighed down

    • The unique ‘skin-boosting’ formula is designed to provide aging skin resilience for a young, wrinkle-free, and even-toned appearance  

    • Brings the bounce back in loose, aging skin with firming-focused action for the ‘She-Still-Got-It’ look

    • This non-irritating, nature-derived clean formula is not tested on animals, is fragrance-free, and completely safe for all skin types 

     

    VEGAN | CLEAN FORMULA | FRAGRANCE-FREE 

    NO ADDED COLORANTS, SULFATES, OR PARABENS | SILICONE-FREE 

    100% SATISFACTION, 30-DAY MONEY-BACK GUARANTEE

    Customer Reviews
    4.7 Based on 57 Reviews
    5 ★
    84% 
    48
    4 ★
    4% 
    2
    3 ★
    9% 
    5
    2 ★
    3% 
    2
    1 ★
    0% 
    0
    Write a Review Ask a Question

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • skin
    • products
    • serum
    • face
    • improvement
    • difference
    • bottle
    • neck
    • compliments
    • pump
    L
    13 Aug 2025
    Lorin SVG verified by SHOP
    United States

    This product is firming to the loose areas of my facial skin. I use it along with the facial cream. Another wonderful product I feel is safe and natural and produces results. Thank you Aryurveda Experience!

    D
    07 Jun 2025
    Dina SVG verified by SHOP
    United States
    B
    15 May 2025
    Beverly SVG verified by SHOP
    United States
    DH
    25 Apr 2025
    Dianna H.
    United States

    Face oils

    Overall experience is amazing. I absolutely love the way my skin feels. I can’t say the tightening of the arms works as well as they say, and I do it religiously twice a day, but I completely love all of the facial oils. I will continue to purchase.

    • Age 67
    BK
    03 Apr 2025
    Bennie K.
    United States

    Face serum

    Love the feel and smell , I think I am seeing improvement. Nice product , want to continue and see if I see results !

    • Age 67
    DB
    31 Mar 2025
    DEBORAH B.
    United States
    AP
    31 Mar 2025
    Ana P.
    United States

    Great product!

    I had been using skincare “Ayurveda experience” products for almost a year. I have seen a remarkable improvement on my skin. This serum is definitely a great addition to my collection. My skin looks and feel firmer, hydrated,healthier. Got compliments on how my face looks. I’m 55. I strongly recommend it for mature skin like mine. I’m a very satisfied with my products!

    • Age 55
    • Product Reviews
    • Site Reviews
    13 Aug 2025
    Lorin
    United States
    This product is firming to the loose areas of my facial skin. I use it along with the facial cream. Another wonderful product I feel is safe and natural and produces results. Thank you Aryurveda Experience!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    07 Jun 2025
    Dina
    United States
    Excellent project! My complexion was amazing once i started this Face Serum. Excellent product and i will buy again!!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    15 May 2025
    Beverly
    United States
    Excellent facial serum. Makes a noticeable improvement in firmness and wrinkle reduction. Highly recommend.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    24 Apr 2025
    Dianna H.
    United States
    Overall experience is amazing. I absolutely love the way my skin feels. I can’t say the tightening of the arms works as well as they say, and I do it religiously twice a day, but I completely love all of the facial oils. I will continue to purchase.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    10 Apr 2025
    Tiffany H.
    United States
    This has made my fine lines disappear!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    03 Apr 2025
    Bennie K.
    United States
    Love the feel and smell , I think I am seeing improvement. Nice product , want to continue and see if I see results !
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    31 Mar 2025
    DEBORAH B.
    United States
    Noticed an improvement after a week and receive many compliments on my skin
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    31 Mar 2025
    Ana P.
    United States
    I had been using skincare “Ayurveda experience” products for almost a year. I have seen a remarkable improvement on my skin. This serum is definitely a great addition to my collection. My skin looks and feel firmer, hydrated,healthier. Got compliments on how my face looks. I’m 55. I strongly...Learn moreI had been using skincare “Ayurveda experience” products for almost a year. I have seen a remarkable improvement on my skin. This serum is definitely a great addition to my collection. My skin looks and feel firmer, hydrated,healthier. Got compliments on how my face looks. I’m 55. I strongly recommend it for mature skin like mine. I’m a very satisfied with my products!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    26 Feb 2025
    Theresa F.
    United States
    Excellent product. Will buy again.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    10 Feb 2025
    Kathleen
    United States
    Love the way my skin feels and I do believe it makes a difference! I love this company and all the products I’ve tried so far have been amazing!!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    09 Feb 2025
    Marion m.
    United States
    Use it twice daily excellent results for aging skin
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    22 Jan 2025
    Fannie L.
    United States
    I would love to let you know about my overall experience, but it would have been nice if there was something in the little bottle. But overall I love all of your products my skin is beautiful
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    05 Jan 2025
    Melissa
    United States
    This stuff worked with half a bottle, I don’t ever want to be without this one!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    01 Jan 2025
    Jean M.
    United States
    I love the feel of this serum. I try to be faithful and use it twice daily.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    31 Dec 2024
    Janice C.
    Canada
    Love love! One pump will do with this serum that will deliver!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    29 Dec 2024
    RoJean
    United States
    I love these products
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    26 Dec 2024
    Candyss F.
    United States
    For my mature skin, this has been like finding a long, cool drink of water in the middle of the desert. The moment I apply the serum to my skin I feel renewed my skin craves it. I look forward to using it. I have used all of this brands products and I love every one of them, but this one I can’t...Learn moreFor my mature skin, this has been like finding a long, cool drink of water in the middle of the desert. The moment I apply the serum to my skin I feel renewed my skin craves it. I look forward to using it. I have used all of this brands products and I love every one of them, but this one I can’t say enough about. I can honestly feel and see a difference in my face.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    23 Dec 2024
    Chris C.
    United States
    I love all your products.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    14 Dec 2024
    Floriana
    United States
    Great product and the greatest customer service people
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    21 Nov 2024
    KARI
    United States
    Love it
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    28 Aug 2024
    Michelle
    United States
    I enjoy that this absorbs into your skin very quickly and does not leave a greasy feeling so I can put it on in the am and put my makeup on very quickly after.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    22 Aug 2024
    Patricia C.
    United States
    I love it and it leaves your skin feeling so soft
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    20 Aug 2024
    janie s.
    United States
    Love this product. My skin is so soft and smooth.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    08 Aug 2024
    Kimber N.
    United States
    Love this Serum! I didn't think that my skin could get any softer than it does with other Ayurveda oils but I think this serum does just that. It lasted me about a month and a half which isn't horrid but would love a bigger bottle.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    07 Aug 2024
    Barb S.
    United States
    I have seen a difference in firmness love this product !!!
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    06 Aug 2024
    Jodi
    United States
    I have been using firm-focus for about 4 weeks and it really does what it is advertised! I have less crows feet around my eyes and my checks near my mouth it makes those wrinkles less noticeable. Best of all, it’s a clean product, no chemicals in it. I love all of The Ayurveda Experience products....Learn moreI have been using firm-focus for about 4 weeks and it really does what it is advertised! I have less crows feet around my eyes and my checks near my mouth it makes those wrinkles less noticeable. Best of all, it’s a clean product, no chemicals in it. I love all of The Ayurveda Experience products. As they get more popular I hope I am not priced out of using them.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    04 Aug 2024
    Glenda L.
    United States
    I really like this! It absorbs well and feels so good to early to say much more, I love all their products so I have high hopes.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    01 Aug 2024
    Kimberly
    United States
    We will see.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    30 Jul 2024
    Myra
    United States
    Love every product I’ve tried so far. Plan on being a repeat customer.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    25 Jul 2024
    Debbie
    Australia
    Love these products and my skin does feel firmer. Happy with results and it’s very gentle on the skin.
    Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations
    REVIEWS