Our Story
The word Ayuttva finds its genesis in “Ayu” = Life and “Tattva” = Element, referring to the 5 elements of Ayurveda – Air, Water, Fire, Wind and Space. When these are in balance, they support optimal physical and mental health.
We created Ayuttva with one belief: age-old Ayurveda holds the secrets of true wellness; but they’re often locked behind complexity and skepticism. We set out to change that for millions of American women.
Gathering a circle of Ayurvedic practitioners, food scientists, and nutrition PhDs, we began creating clean, plant-based supplements tailored specifically for women’s unique health needs. Every formula is rooted in ancient wisdom, backed by modern science, and extensively tested for safety.
Today, from our FDA-registered, GMP-certified facilities, we stay true to the promise we started with: to make safe, effective, and trusted wellness accessible to every woman.
Our Products: True, Tested, and Trustworthy
Our product development process is thorough, rigorous and slow. Ayurvedic practitioners and medical consultants provide detailed guidance to our formulators to develop a formulation which is just right. Then our in-house R&D team of expert food scientists develops the end-products in the appropriate format.
That’s not all. We test each product at multiple stages of production for safety and quality parameters. Complete batches are rejected if they are unable to meet our standards.
The majority of our products are clinically tested to deliver results. In cases where that is not possible, we use clinically researched ingredients.
Our products have an average development time of 520 days. That is 1.5 years. That’s how much we believe in research and gathering strong evidence to back our product promise.
And why do we do all this?
So, we can bring you the future of wellness – rooted in ancient wisdom, backed by science.
What Goes In and What Stays Out
What’s in our supplements matters a lot to us. But what’s not in them matters even more.
You won’t find any harsh chemicals, artificial colors, fillers, or preservatives in our formulas. We have a zero-tolerance policy when it comes to harmful toxins, because your health deserves nothing less.
Our Promise:
Safety – First and Foremost
Incredible results
This supplement works!! Wow. I have never experienced hair growth like I have since taking these supplements. I am so happy to finally have new hairs growing again. My nails also got stronger which was completely unexpected. My nails are incredibly thin and NEVER grow. After using these supplements, my nails had grown but the biggest improvement was how strong my nails had become. I have taken other supplements before but have never continued using them because they either leave a bad taste in my mouth or upset my stomach but I experienced none of that after taking these. I am honestly so impressed. These are a must have for me.
- Elizabeth D.
Age 46, USA
TonEQ
I started noticing a brighter more even complexion after about 2 weeks of consistent use.. twice a day… morning and night. I eat healthy and drink a lot of water but this added supplement with its all natural ingredients made all the difference. My dermatologist even complemented me on my healthy skin!! BONUS!
- Lorraine J.
Age 66, USA
The Best of the Best Excellent!!!
My sleep, digestion, skin has improved noticeably. Even at night I don’t need to run so many times to the bathroom!! Love it, after this bottle I will definitely get another one!!!
- Patricia W.
USA
Explore Our Featured Products
Nail n Mane
Ayuttva
Beauty and Wellness
$45.00
TonEQ
Ayuttva
Skin Health
$28.00
OptimaLiv
Ayuttva
Liver Health
$62.00
The Ayurveda Experience Dietary Supplement Charter
Stringent
Safety
Checks
We screen every batch for heavy metals, pathogens, pesticides, and aflatoxins basis the US Pharmacopeia (USP). This ensures there is no risk of heavy metal or pesticide toxicity from our supplements. We also confirm Non-GMO & Gluten Free status.
Third
Party
Tested
Every product is tested at certified 3rd party facilities. It is subjected to a battery of 90+ individual tests including purity, potency, and safety – so you can trust what’s inside. This testing is completed for every batch before it is dispatched from our warehouses.
Only
Clean
Ingredients
We use only clean, high-quality ingredients. They are sourced with the utmost care and processed the minimum amount possible to retain their natural state. You’ll never find harsh chemicals, artificial colors, flavors, or preservatives in our supplements.
FDA-registered
and
GMP-certified
All dietary supplements are formulated in our state-of-the-art lab by a team of Ayurvedic researchers and scholars. They are then manufactured by trusted and qualified suppliers in USFDA registered, GMP facilities.
Science Backed,
Not Science
Borrowed
Over 30% of our supplements are supported by human clinical studies, while the rest are grounded in rigorous lab studies conducted at certified independent third-party labs.
The Ayurveda Experience Dietary Supplement Charter