YURA is THE brand to experience authentic, effective Ayurveda in the most beautiful and compliant way! iYURA is a 100% natural, authentic Ayurvedic skincare brand that brings ancient beauty formulas to you. If a product is from iYURA, it is pure, it is effective, it is natural and looks mesmerizing. Along with great results and the true blessings of nature, iYURA also brings to the fore the beauty of hand-painted artwork created in the ancient Indian tradition of Madhubani painting.