As we all know, skincare and beauty are ever-changing platforms, with new innovations and trends constantly popping up. As the beauty buzz words keep jumping from one to another, we find ourselves Googling these in search of youthfulness, natural beauty and better skin health.  

And even just a mere look at the top trending ones now would tell you that recently, the word that has taken the beauty industry by storm is – Niacinamide. 

You may have heard this word casually thrown into conversation by your salon therapist or maybe even somebody from your friends & family group or may have seen an Ad on Facebook.

But what exactly is this?  

Is it a chemical? Is it harmful for your skin? Should you avoid or use it?
And most importantly, what is it for?!
 
As these lingering questions cloud your understanding, let’s take a look at this new trending word – Niacinamide – in detail, here.

What is Niacinamide? 

Niacinamide is a naturally occurring form of vitamin B3 found in foods such as eggs, milk, meat, and fish.   

Vitamin B3 is a particular type of vitamin that helps convert nutrients into energy. And for skin, this means that it rejuvenates and enhances its firmness, density and volume and keeps it looking youthful, hydrated and refreshed.

If in your younger days, you noticed your body resolving issues like uneven skin tone, dryness, dullness, appearance of scars & marks and lack of glow, by itself – it's all thanks to this rockstar compound here! 

What more does it do for your skin?

Studies show that if applied daily, it decreases the look of fine lines and wrinkles. By keeping the skin smooth and moisturized, Niacinamide can also significantly help minimize the appearance of pores making our skin appear tighter.

When used as directed, applying Niacinamide topically can also soothe sensitive skin issues as it helps brighten & clear up your skin.
Niacinamide: 

• Enhances the strength and health of the skin barrier and makes the skin look firm and taut. 
• Smoothens the look of mature/ aging skin, especially harsh wrinkles around the mouth, deepened fine lines on forehead, crow’s feet around the eyes and saggy or ‘crepey’ skin 
• Ensures smooth, intensely moisturized suppleness by transforming dryness & dullness with targeted effect 
• Minimizes the look of acne, pigmentation around the nose & mouth, and patches of uneven skin tone 
• Provides supreme support for mature/ aging skin, on a deeper level. 

So, what’s the final verdict? 

Yes! We say, go for it! 

Topical use of Niacinamide is considered safe unless you have a known allergy, in which case, consult your dermatologist to safely use it. Generally, it can have a positive impact on both the appearance and feel of skin.  

But, how does this fit in Ayurvedically? 

According to Ayurveda, Vitamin B3 is a crucial factor that affects the health of the Rasa Dhatu or the tissues of the body. When our rasa is healthy, by means of a steady supply of essential nutrients, our skin maintains a radiant glow.  

Moreover, Avabhasini, the outmost layer of the skin (epidermis) directly reflects this quality of the Rasa Dhatu. This means that an imbalance in Avabhasini appears as dull, dry, blemished or older-looking skin and is a direct indication of what’s happening inside your body, particularly the deficiencies. 

Certain food combinations such as dairy and fish can create skin imbalances and with a lack of vitamin B3 this can appear as aging skin, skin discoloration, hyperpigmentation or other skin deficiencies. Since most people do not consume a full healthy diet, the only way to guarantee that Niacinamide or Vitamin B3 is supplied to your skin, is to apply it topically. 

The Unforeseen Brilliance 

Ayurveda also believes in Varnya which manifests as beauty that can be enhanced by herbs and natural ingredients.

And Manjistha, or Indian Madder, is one of the best Varnya herbs, according to Ayurvedic study.    

Extensively used in various ancient remedies for several skin irregularities, Ayurvedically, Manjistha is recognized for:

• Enhancing complexion and evening out the appearance of the skin tone (Varnakrit),
• Exfoliating and purifying the skin for a clean, clear look (Vishahar),
• Soothing and comforting sensitive skin (Shothahar), and  
• Bringing a healthy-looking, lit-from-within, illuminating glow to the face! 

Manjistha is the formidable warrior in Ayurveda’s army and its beautiful, natural red color makes its strong presence felt – always!

Scientifically proven and globally appreciated for its even-toning abilities, Manjistha is truly the cleansing, brightening herb that’s behind the success of most skin-brightening products! Manjistha can also help reduce the look of signs of aging like wrinkles, fine lines, age spots, uneven skin tone & skin dryness.  

So, to bring in the effect of DOUBLE FORTIFICATION, using a product which includes both these ingredients – modern skincare’s superhero, Niacinamide, and the 5000-year-old Ayurvedic wonder, Manjistha- can combine their cumulative effects to reduce the appearance of age lines, blemishes, dark spots, and to restore a healthy, dazzling, and radiant glow – all in one go! 

As trends change, and catchphrases shift, you can now take comfort in the fact there is indeed something that can be your mainstay despite the constant shifts in the beauty world. Something that will not only help keep your skin vibrant but also brings the potent powers of the East and the West, for luminous, glowing, firm skin 

This eye cream is not just another ordinary eye cream but a distinctive formulation that combines the best of the ancient Ayurvedic ingredient, Manjistha with the modern skincare hero, Niacinamide, together, making it the perfect formulation for your periorbital skin that’s prone to signs of aging faster, especially the kind you start to notice as you age. 

The skin around your eyes tend to show signs of aging like fine lines, under-eye circles, bags, crow’s feet etc. faster because this area is very delicate. This sensitive nature calls for even more gentle care and support which may be why a lot of eye-care products that claim to be ‘anti-aging’ don’t really work. 

And Rufolia brings you the best of the best to take care of this, as this stunningly rich eye-cream gives: 

• A visible tightening and firming look,  
• Perfect level of moisture for a youthful-looking, matte-like finish,
• Brightened, smoother and more awakelook, 
• Reduced appearance of dullness & darkness around the eyes, 
• Reduced look of discoloration around the eyes without that cakey film-like feel! 

This Ayurvedic 3-C technique not only covers the entire socket but also fortifies your skin around the eyes, in a wholesome manner, from frequently seen signs of aging!

Now, banish the appearance of signs of aging around your eyes and bring back that lost sparkle and gleaming glow with this never-before-seen powerful eye cream, enriched with Niacinamide and Manjistha to complete your eyecare ritual!  

Don’t believe it? 

Here’s what others are saying about Rufolia:

No harmful chemicals. No sulfates. No parabens. No dyes or added color. No artificial fragrance. Not tested on animals. Vegan.  

Quantity: 1 tube of 0.53 oz (15 g). 

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