Clay masks are a great option for anyone looking to deep clean their skin and reduce the appearance of excessive oily shine. But, often, the intensity of clay masks can cause dryness and result in flaking of the skin over time. The presence of purifying and detoxing agents (chemical or natural) used in clay masks tend to suck out even the essential natural oils of the skin. Before you decide to give up on clay masks, consider this:
Not all Clay Masks are made equal!
The Ayulogica Firming Masque is unlike any drugstore, high-end, “miracle-in-a-jar” solution because of its conscious, tried and tested, synergistic blend of ingredients that make it not just effective but also gentle on the skin.
The clay used in the Ayulogica Masque – Kaolin Clay – is the softest and the gentlest of all clays, which is why it is known as 'The Soft Clay'. It is used in cosmetics that removes toxin build up from the skin without excessively drying it out or disturbing the skin’s natural moisture barrier. An excellent choice of clay for dry and sensitive skin types, Kaolin is a gentle absorbent that can clear gunk and excess oil from the skin and tighten the appearance of enlarged and clogged pores without aggravating sensitivity or dryness.
Still unsure of using a clay mask on your skin?
Customized specifically for sensitive skin types and people who don’t like the feeling of a clay mask on their face, the Ayulogica Masque uses scientifically researched and chosen moisturizing ingredients: the Ayurvedic Wonder Oil – Sesame seed oil, Vegetable Glycerin and Gluconolactone, that balance out the purifying and detoxing effects of clay.
One of the most extraordinary carrier oils, Sesame seed oil has held an irreplaceable place in Ayurveda for thousands of years!
And rightfully so!
The uniqueness of this lightweight moisturizing oil can be gauged from the fact that the oleic acid and linoleic acid composition in Sesame oil is so balanced that it is suitable for almost every skin type, especially dry & sensitive! It offers light and non-sticky moisturization to the skin.
But that’s not all!
Sesame seed oil’s power increases two-folds when it pairs up with vegetable glycerin in this formula.
This humble ingredient is an excellent humectant that attracts and retains moisture in the skin. In fact, the potency of vegetable glycerin has been proved by several scientific studies, including one that concluded that glycerin was more effective at hydrating and preventing loss of moisture than other creams made of silicone oil or even hyaluronic acid! (1)
Imagine the boost of hydration your skin will receive even with just 1 application of the Masque!
The Ayulogica Masque features a very special ingredient to up-level its moisture quotient.
PHAs (cousins of AHAs and BHAs) are moisture attracting hydroxyl groups that give Gluconolactone hydrating and moisture retaining properties.
This potent humectant conditions the skin and keeps it feeling supple, bouncy and hydrated.
These three ‘unsung heroes’ of the Ayulogica Masque ensure that even when your skin is clean, it does not feel stripped of moisture, dried out and uncomfortable! This balanced combination of ingredients in the Ayulogica Firming Masque does not let your skin feel tight like a clay sculpture!
We say, why should oily, acne-prone, congested skin have all the fun with Clay Masks?!
Unlike ordinary clay and mud masks, the Ayulogica Firming Masque does not require 10-15 minutes to work its balance!
This balanced blend shows prominent, visible results ONLY in 3 minutes!
Ever heard of a clay or mud mask that can give you results in just 3 minutes?
When we say ‘instant results’, we mean it!
Consider a face mask as the brownie point in your skincare routine. After all, who wouldn’t want to add that extra credit of brightness and glow to their skin?!
If you’re one who struggles with a dull complexion and a tired appeal, using a face mask even once every week could do wonders for your skin! Face masks do not just clear out dullness causing impurities, gunk and residue, but also re-energize the complexion to make it look more awake, more radiant and more refreshed!
And if you’re one with a naturally appealing complexion, a face mask can work like a savior on days when your skin doesn’t feel its best or when it needs a boost of brightness topically!
The Ayulogica Rose Sesame Firming Masque works in a Balanced manner with a synergistic combination of ingredients that not just purify and firm the skin’s appearance, but also keep it feeling comfortable.
The idea of Balance has always held reverence in Ayurveda. In fact, it is the imbalance of doshas that lead to various concerns – both internal and external. It is this idea of Balance that Ayulogica has carried forward with its products, including the Firming Masque.
A conscious, deliberate and thoughtful combination of Purifying and Detoxing ingredients like Kaolin and Bentonite together with the Moisture-maintaining and Soothing ingredients like Rose, Sesame, Vegetable Glycerin and Sandalwood - this is where the Ayulogica Firming Masque steps in to become the right choice for your skin.
The Balanced Blend of the Ayulogica Firming Masque maintains the Balance of your skin through ingredients that complement each other in their effects!
1. Visible Firming & Tightening in 3 Minutes
Skin that looks saggy or crepey like a canvas of fine lines and wrinkles?
Give it the skin-beautifying benefits of pure Rose Distillate (steam distilled from essential oil of rose petals). Rose distillate carries natural firming & toning properties that helps firm-up the appearance of sagging skin. Each 3-minute application of the Ayulogica Firming Masque delivers the age-defying benefits of pure Roses to aging skin, making it look more taut and tightened instantly!
2. Balanced Formula that Firms Comfortably without Drying the Skin
The Ayulogica Firming Masque works on the principle of Balance (considered important in Ayurveda). It strikes the right balance of Firming & Purifying the skin without making it dry or leaving it with an uncomfortable, tight feeling. The purifying clays in the masque remove any last traces of impurities while Rose firms the appearance of saggy skin. But what is truly remarkable is that Rose, along with Sesame seed oil balances the purifying effects of the clays in the masque. These moisturizing & soothing Ayurvedic herbs and oils keep check on even the slightest chance of dryness, roughness or irritation post-masqueing. The result? Comfortably firmed, brightened and refreshed appearance!
3. No-Mess, Smooth, Creamy Texture
If you have ever tried mud masks, you might have also experienced the fuss that accompanies them – the flaking and the cracking that happens while they dry out. With the Ayulogica Firming Masque, you no longer need to worry about flakes falling off while drying. The creamy texture of the masque goes on smoothly on the skin and is very easy to take off. Unlike mud masks and other clay masks, you wouldn’t need to rub your face too hard to remove its traces from your face.
Additionally, this masque is so efficacious & potent in nature that you won’t need a lot of it to see results! Applying only a very thin layer of the masque on the face and neck is enough to see visible results, in just 3 minutes!
Revered as ‘Taruni’ (meaning, unimaginably beautiful) in Ayurveda – the 5000 years old Science of Life – Rose or the ‘Queen of Flowers’ has enjoyed the position of being an excellent Vata & Pitta-Pacifier in ancient texts. Traditional Ayurvedic texts describe Rose as being effective in promoting a good complexion, as a cooling and balancing agent and as a beauty enhancer when applied topically.
Even Modern Skin Science and the cosmetics world look to this eternally beautiful flowering plant when tending to the needs of aging, sensitive, moody and easily irritable skin types.
While there are varieties of Rose used across the skincare and cosmetics market, the Ayulogica Firming Masque uses the Damask Rose in not one, but two ways:
The by-product of the steam distillation of the rose flower petals is how the rose flower water is obtained. Rose flower water or rose distillate is much less concentrated and hence gentle and safe enough to be used on even sensitive skin type.
An excellent relaxing and soothing agent, Rose flower water is rich in flavonoids, tannins, and vitamins A, B3, C, D and E, making it extremely beneficial in skin care (2). Rose distillate carries naturally astringent and toning properties that have visible effects on the look of aging, mature and sagging skin.
A study on face creams with rose water showed that the cream with a higher concentration of rose water was more effective on the look of pre-mature signs of aging caused due to environmental factors while also improving the cream’s ability to reduce the appearance of redness, sensitivity and flare ups (3)
Every single use of the Ayulogica Firming Masque will deliver the skin-beautifying + skin-firming + skin-soothing benefits of Rose directly to your skin!
Note: The essential oil of rose used in the Ayulogica Firming Masque is added for enhancing your experience with the Masque. Used in a lower concentration, it won’t irritate the skin, but it will impart a relaxing and luxurious feeling!
With one of the most expensive essential oils in the world, the price of the Ayulogica Firming Masque is an absolute steal!
Scoop out the required amount from the jar (you can use your clean fingers or a clean brush).
Apply a thin layer on clean face and neck, spreading evenly throughout.
Let the masque sit on your face for 3 minutes, while you go about your errands (don’t worry, this, unlike usual face masks, won’t flake while moving)
After 3 minutes, wash it off with lukewarm water or wipe it off gently with a wet cotton cloth.
Usage: Once a week.
The Ayulogica Firming Masque is so potent and smooth-going that you won’t need a lot of it to cover your face and neck. Apply only a very thin layer of the masque all over your skin. After you wash off the masque, you’ll notice that even a thin layer delivered the desired results – firmed, brightened and softened skin. That’s the intensity and efficacy of this Firming Masque!
Moreover, covering your skin with a thick layer of the masque won’t guarantee better or quicker results. A thicker layer of the masque will only lead to wastage of more product. A thin layer stays closer to the skin’s surface and hence delivers nourishment more intensely to the skin.
One look at the intelligent ingredient combination, and you will be convinced...
Sesame oil and sesame seeds have been used in Ayurveda for thousands of years. Amongst many other vital use cases, Ayurveda uses Sesame oil to gift a golden sheen to the skin, and it is the most revered oil for an Ayurvedic Abhyanga (self-massage). An excellent carrier oil, it helps to deliver the benefits of other ingredients deep into the skin. Also, Sesame oil is known to contain minerals like calcium, phosphorus and vitamins like A, E, B complex. It also comes packed with zinc and proteins that help to maintain the health of skin and hair.
In fact, Sesame Seed Oil naturally contains a form of vitamin E (gamma tocopherol), known to be an effective component that challenges the look of aging caused due to external factors, making it one of the best age-defined ingredients. This helps in softening the prominent appearance of lines and wrinkles. Modern research has also validated the prominent effects of Sesame Seed oil in improving the firmness of the skin.
Sesame’s rich source of Vitamin A and E rejuvenates tired looking skin to glowing vitality.
Studies have found that the oleic acid and linoleic acid composition in Sesame oil is so balanced that it is suitable for almost every skin type, especially dry & sensitive.
Massaging this oil into the skin is like massaging a healthy looking, plump glow all over it!
The fine powder of Bentonite clay forms when volcanic ash ages. Rich in calcium, magnesium and iron, Bentonite is highly mineral-rich. Other than purifying the skin, it also has a temporary tightening effect on the skin and helps minimize the appearance of prominent pores. Bentonite clay carries naturally soothing and calming properties and has been used for centuries to calm down the look of irritation and adverse reactions. (4) It effectively absorbs excess oil to give the skin a matte finish making it suitable for combination skin.
A study(1) showed that glycerin was more effective at hydrating and preventing loss of moisture than other creams made of silicone oil or even hyaluronic acid!
According to other studies conducted by the National Library of Medicine(5),(6), it showed that applying glycerin to the skin may gradually improve its smoothness and suppleness.
Vegetable glycerin lends the Ayulogica Firming Masque the ability to keep the skin feeling sufficiently hydrated and moisturized even after taking the masque off.
Gluconolactone is a powdery substance extracted from gluconic acid, found in corn. It is a mild exfoliator formed by many groups of hydrogen-oxygen pairs. It’s these numerous water-attracting hydroxyl groups that give gluconolactone hydrating and moisture-retaining properties.
Approved by famous dermatologists and clinical scientists, this compound has been declared safe in cosmetic products for making the skin look brighter, smoother and more even-toned.
It also keeps skin covered and functions as an extra layer of protection because of its potent humectant (skin conditioning) property. Also, due to its high Vitamin C and E levels, Gluconolactone is a wonderful ingredient for not just damaged skin, but in fact, for all skin types, and Gluconolactone is a great pick for anyone with sensitive skin.(7)
Aqua, Kaolin, Bentonite, Glycerin, Rosa Damascena (Indian Rose) Flower Water, Sesamum Indicum (Sesame) Seed Oil, Rosa Damascena (Indian Rose) Essential Oil, Santalum Album (Sandalwood) Essential Oil, Heptyl Glucoside, Sodium Benzoate, Gluconolactone.Get yours now!
A Firming Face & Neck Masque consciously formulated by a medicinal scientist for multi-taskers who wish to refresh and rejuvenate their appeal, but run short on time!
No more “messing around” with mud masks and ordinary clay masks or inconvenient sheet masks!
This glides over the skin oh-so-smoothly like a rich crème formula and doesn’t flake when dry.
The ROSE SESAME FIRMING MASQUE is the right addition to your skincare routine if brighter, firmer and smoothed skin is what you desire. With this Masque, you will:
An Earthy Clay Masque to Unearth What Your Skin Does Not Need!
Ayulogica is a scientifically formulated skincare brand.
Based on the principles of Ayurveda where Ayus (Long Life) + Veda (Knowledge or Science) = Knowledge or Science of Longevity in Sanskrit (the ancient language spoken in India by scholars). Ayurveda is a 5,000-year-old medicine considered by many scholars to be the oldest healing science, it originated in India and is more relevant now in our present-day modern life where stress is the new norm.
According to Ayurveda, we can all achieve optimum health if we have a balance between our mind, body, and inner self or soul. As defined by the Global Wellness Institute (GWI), in line with the World Health Organization’s definition of health, wellness is: “a state of complete physical, mental and social well-being.” This is unlike the way modern medicine approach is - Absence of disease equals good health. The root causes of imbalances in our lifestyle that lead to problems later in life, can be addressed by knowing our current state of balance or “vikriti”. If there are any lingering imbalances after removing the root cause, balance can be attained by using opposites. For example, if it is winter season and body is feeling cold, you treat it with warm foods and warm clothes. It is simple approach, yet we are unable to listen to our body ques. We are distracted all the time and this is where Ayurveda comes into place.
There are three distinct energies or dosha – vata, pitta, kapha.
They are the essential building blocks for all forms of life and are composed of the five elements - air, space, water, fire and earth. A combination of these elements makes up the three doshas. Just like we have a unique DNA, we all are born with a unique combination of these elements (or prakriti). Our dosha changes continuously in reference to external factors like the environment we live in, our lifestyle, the food we eat, our social and mental health. This leads to imbalances and health issues. By knowing our current state of health, and following the diet that is right for our dosha, doing the exercises and sleeping at the right time, we can get back to our homeostasis.
Skin is the largest organ! Skin is like a sponge and is affected by our inner health. Stress can affect your whole body, including your skin, hair, and nails. Your emotions have a powerful effect on your skin. Since stress is a part of life, what matters is how you handle it. Stress causes a chemical response in your body that makes skin more sensitive and reactive. It can also make it harder for skin problems to heal.
You may have noticed that when you are stressed, you break out more? This is because stress causes your body to produce cortisol and other hormones, which tells your sebaceous glands to produce more oil. Oily skin is more prone to acne and other skin problems. Part of the problem is our lifestyle that forces us to have a deep disconnect with our bodies, including our skin. We neglect our skin and then cover up our flaws with make-up which leads to more skin issues like clogged pores, acne, rashes, and inflammation. It is imperative that we look after our skin by nourishing it with skin food both externally and internally based on our current mind-body profile or dosha. This is the foundation of Ayulogica – a completely customized approach towards your skincare based on your lifestyle, your current state of mind and body balance. We incorporate adaptogens, like Ashwagandha and Tulsi, that reportedly promote homeostasis, for example by reducing cellular sensitivity and immune suppression. We target towards addressing stress related skin problems using a sustainable approach where less is more and products are multi-tasking for the multi-tasking women and men.
It is cruelty-free, vegan and gluten-free.