Your Cart is Empty

  • FACE
  • BODY
  • HAIR
  • Why go for those same old Run-of-the-Mill, Chemical-Laden Traditional Beauty Routines when you can Comfortably
    Cleanse + Hydrate + Moisturize
    Dry, Mature Skin in Just

    Why go for those same old Run-of-the-Mill, Chemical-Laden Traditional Beauty Routines when you can Comfortably Cleanse + Hydrate
    + Moisturize Dry, Mature Skin in Just 3 ‘MOISTURE MULTIPLYING’ Steps!

    banner image final-01df.png__PID:7d4df100-99d2-4477-8b4a-1434ffb58f9a

     The 3 Steps in Your Beauty Routine that Hold the Power to:

    • Boost your skin's moisture quotient
    • Ensure optimal nourishment from your favorite moisturizer
    • Take gentle care of your lipid barrier
    • Leave your skin feeling smoother, softer, and more youthful than before
    • Give you a fresh, flawless, and dewy complexion that beats any temporary beauty trend

    And in just 3 easy steps, get ready to bid your final goodbye to the stubborn look of complexion-sabotaging impurities, texture-dulling enlarged pores, and visible signs of aging, including harsh frown lines!

    The Only 100% Natural Routine You Would Want to Ensure that Dry Mature Facial Skin NEVER has a Dull Moment!

    How to Know if This Routine is The Right One for You?


    If you’re in your 40s, 50s, 60s, or beyond and have had your fair share of experiments with skincare products but haven’t found your HOLY GRAIL yet.


    If your mature skin is constantly sabotaged by dryness and flaky patches and looks undernourished.

    Untitled design - 2024-04-17T132401.079.png__PID:c8816238-28f3-4f59-838a-8092a12f7806

    If harsh-chemical-based products only deliver a quick respite but fail to address the challenges of mature skin in the longer run.


    If the prominent look of signs of aging like wrinkles, fine lines, uneven skin tone, enlarged pores, and rough texture is making it hard for your natural glow to shine through.


    If your skin is not ready to bid goodbye to that dull, lackluster, and ashen appearance even after covering it up with foundation and concealers.

    Untitled design - 2024-04-17T131621.716.png__PID:f6cec881-6238-48f3-9f59-c38a8092a12f

    If you want to give not just your skin but your senses a luxurious, grounding, and calming experience that feels like an act of self-love.

    Or, if you simply want to switch to a

    100% Natural routine that won’t meddle with your skin’s Natural Chemistry, its Lipid Barrier, and Overall Wellness!

    What Do You Get in This 100% Natural Routine ?

    100% Natural Oil-Based Face Cleanser Made From REAL CRUSHED COCONUTS & OAT FLOUR.

    Ingredients that you're familiar with and can even be found in your kitchen! This cleanser keeps it real by mixing NO fake additives and fragrances that your skin doesn't need!

    banner image final 27-07.png__PID:299d6f15-243b-4b1c-a91e-c83a8757ead0
    250x250 (10).png__PID:887f96fc-51c8-4e97-9f99-b54ff503fa62

    The most divine cleanser ever
    I cannot recommend this divine cleanser enough. Firstly, the scent is just so beautiful. It's soft and yet still very fragrant. However most importantly is how amazing this cleanser makes my skin feel. It truly softens it like no other cleanser has ever done. And a tiny amount goes a long way, and lathers up so beautifully with just a few drops of water. I gave this to my hubby to try and he is now addicted...(actually hubby said to order more so we are never without haha, that's how much we love it...

    — Sara, Age: 45

    Untitled design - 2024-04-09T153316.465.png__PID:422c0fef-260d-4f02-9713-488307f4d205

    100% Natural Alcohol-Free Face Toner Made From REAL ROSES & ROSE GERANIUM.

    From the garden to your dressing table, the organic ingredients in this moisture-extending face toner will make your mature skin experience nourishment and bliss like never before!

    banner image final 27-08.png__PID:9d6f1524-3b2b-4c29-9ec8-3a8757ead0e9
    250x250 (10).png__PID:887f96fc-51c8-4e97-9f99-b54ff503fa62

    It is a pleasure to share what I enjoy about this product , it is fresh, light, and clean my skin has never been so happy . My pores have settled down...and my wrinkles...are not so harsh looking , I hope this helps anyone who can’t decide . I am just so happy with this line of products ... I have tried a lot of products and feeling kind of un pretty . I still have all those things but your products have softened everything and now I feel good for an old girl...

    — Carol M., Age: 66

    Untitled design - 2024-04-09T153316.465.png__PID:422c0fef-260d-4f02-9713-488307f4d205

    100% Natural
    Waterless Face Moisturizer Made From Some of the Best Skincare Stalwarts, Including TURMERIC, ASHWAGANDHA, MANJISTHA & CHEBULA.

    Where daily modern skincare meets Ayurveda through ingredients that have stood the test of time and proven their efficacy in transforming the look of mature, aging skin!

    banner image final 444-09.png__PID:a927458a-b081-4994-b99a-075a44689e37
    250x250 (10).png__PID:887f96fc-51c8-4e97-9f99-b54ff503fa62

    I look young again!😉
    I love this company and their products, and the spirit behind their products. This little jar contains a little miracle. I use just a minute amount, Sweet natural scent and moisturizes my fine wrinkles away!

    — Janet, Age: 69

    How to Follow the CTM Routine for the Best Results?

    ctm pics 111 (1).png__PID:7ff16691-dd57-4822-9471-20f37dd64328


    Squeeze out a dime-sized amount of the cleanser and add a few drops of water to it. Make a creamy paste and massage it gently all over your face and neck. Rinse thoroughly with water.

    ctm pics 222 (1).png__PID:f16691dd-5748-42d4-b120-f37dd6432876


    Mist 3-4 Spritzes of the toner on your face and neck after cleansing. Dab it gently or let it absorb on its own.

    ctm pics 3333.png__PID:c97ff166-91dd-4748-a2d4-7120f37dd643


    Take a pea-sized amount and gently feather it across your face and neck. The hydration from the toner will help the absorption. Massage for a few seconds and you're good to go!

    Best Face Wash I Have Ever Used
    I have a very dry skin. Every time i wash my face my skin instantly used to feel very stretchy and dry. I have used all kinds of moisturizing face washes but this is the only one that actually stands true to its name. Its the most moisturizing face wash ever. My skin never felt this good before. And this is the first time am writing a review for anything ever because I couldn’t resist myself.

    - Harpreet (about the Ajara Coconut Rose Cleanser)

    Best skin toner ever!
    It makes your skin feel refreshed the moment you spray it on. After my first use my skin felt softer. After two weeks of use my skin was smoother more hydrated...it gives me a more youthful appearance. I just ordered two more bottle to make sure I never run out. Customer for life

    - Robin T. (about the Ajara Rose Hydrating Toner)

    My older skin looks radiant!
    I have loved the Tumeric Tangerine Youth Concentrate from the first time I applied it. My skin loves it! My skin looks amazing and feels so soft and supple! I recommend it highly.

    - Julie S. (about the Ajara Turmeric Tangerine Youth Concentrate)

    Love my new skincare regime
    I’ve tried lots of other skincare products (some very expensive ones) and none have made the changes to my skin that these oils and eye cream have. My skin looks hydrated, fresh and has a lovely glow about it. I’ve been receiving so many compliments from other women about what good skin I have - something I never thought would happen to me. I hardly wear makeup now as I feel good without it

    - Suzanne M. (about Ajara skincare)

    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Picture of Coconut Rose Softening Cleanser with its Outer Carton
    Picture of Geranium Rose Hydrating Toner
    Picture of Turmeric Tangerine Youth Concentrate
    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Badges for 100% Natural, No Parabens, No Artificial Fragrances & Not Tested On Animals
    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Picture of Coconut Rose Softening Cleanser with its Outer Carton
    Picture of Geranium Rose Hydrating Toner
    Picture of Turmeric Tangerine Youth Concentrate
    Beyond Moisturization: CTM Routine for Dry, Mature Skin Beauty set Ajara
    Badges for 100% Natural, No Parabens, No Artificial Fragrances & Not Tested On Animals


    [[NEW LAUNCH]]
    Introductory Offer: FLAT 15% OFF

    • Coconut Rose Softening Cleanser for comfortably cleansed and purified skin and reduced dryness
    • Rose Hydrating Toner for a hydrated, plump-looking, and dewy finish
    • Turmeric Tangerine Youth Concentrate for a reduced appearance of stubborn signs of aging and a supple, bouncy after-feel

    If you buy today, you'll get 15% OFF and a FREE Mini Coconut Rose Softening Wash - for a unique cleansing experience - with your order!
    The FREE Gift will get added to your cart automatically!

    Original Price:


    Your Price:


    You Save:


    15% Discount + Free Delivery 

    🚚 Free Shipping
    💯 Assured 30-Day FULL Money-Back Guarantee
    ✅ Risk-Free Purchase
    🐇 Not Tested on Animals

    Guaranteed Safe Checkout.png__PID:ba978397-2013-4bf0-aa30-029a8e7c788a
    2 10.png__PID:534dcc13-aead-4da5-8397-cc13ebaee717

    A deep dive into why each step in this routine makes it a must-have for WOMEN OVER 40!

    Step 1:

    Comfortably Cleanse & Soften Dry Skin

    Washing your face before applying any skincare. What’s new about that?

    Well, the kind of cleanser that you use can make ALL the difference! In fact, this fundamental step is the heart of any skincare routine, especially when it comes to dry and aging or mature skin. This seemingly “ordinary” step of your skincare routine can be a deciding factor in how your skin reacts to the rest of the products in your regimen.

    The Ajara Coconut Rose Softening Cleanser is far from being an ordinary face wash!

    • If you’ve known face washes to be drying, moisture-stripping, and uncomfortably tightening in nature..
    • If reading the ingredients label of any regular face wash reminds you of all those ‘uncomfortable skin memories’...
    • If your delicate dry skin is asking to be caressed instead of being treated with harshness...

    ...Then this 100% Natural Cleanser is 100% FOR YOU!

    1 5.png__PID:961651ab-f4eb-4149-ac82-7425c00c6d3c
    1 3.png__PID:d3a28f65-f18c-4222-97d7-16959886c813
    • 🥰 Visibly cleansed skin that looks moisturized, purified, and free from dirt, greasy residue, and impurities
    • 🥰 Reduced dryness and flaky-looking patches that make the skin surface rough and uneven
    • 🥰 Skin that feels smooth, soft, and comfortable even hours after cleansing... No unwanted tight, dry, and stretched after-feel
    • 🥰 Replenished and cared-for lipid barrier that isn’t stripped of its natural oils and skin-loving nourishers
    • 🥰 Subtle but striking glow that looks moisturized and makes dullness take a backseat

    Ingredients in a Nutshell

    Helianthus annuus (Sunflower) seed oil*, Avena sativa (Oat) kernel flour*, Cocos nucifera (Coconut) kernel paste*, Cera flava (Beeswax)*, Xanthan Gum, Rosa spp. (Rose) petal oil, Aniba rosaeodora (Rosewood) wood oil* + Pelargonium roseum asperum (Rose Geranium) leaf/flower oil*
    *Indicates Organic Ingredient

    DARK CIRCLES & How to Lighten their Appearance Without Depending on Concealers or Synthetic Chemicals.png__PID:dd1468f2-ad5f-4326-902e-a0f5e1a9426d

    Transform the Face of Face Cleansing with this 100% Natural
    Ayurveda-Inspired Cleanser!

    Step 2:

    Treat Dry Skin to the (Underrated) Pore-Purifying Benefits of a Face Tone

    If just looking at a face toner makes your skin shudder, and you always find yourself avoiding using this one product, here's something to keep in mind...

    Most traditional face toners that you see in the market are laden with alcohol, harsh astringent chemicals, and strong acids. Interestingly, the majority of brands advertising these formulas justify the presence of these notorious ingredients by quoting how your skin is going to feel “squeaky clean” after every use. But this ‘squeaky clean’ feeling is actually a result of the loss of skin’s natural oils.
    Alcohol doesn’t just pull away oil and dirt from your skin but also disturbs the skin’s lipid barrier, making it feel overly dry, tight, and uncomfortable.

    The Ajara Rose Hydrating Toner challenges the status quo...

    It turns around the definition of a face toner on its head... It not only does the basic job of a face toner but also breaks barriers to become that unskippable step in your routine (Yes! Breaks skincare barriers but never your lipid barrier!).
    Unlike traditional alcohol- & acid-based face toners, the Ajara Rose Toner WON'T leave your skin feeling parched like a dry sponge!

    This Alcohol-Free ‘HYDRATING MOCKTAIL’ is the perfect 100% natural way to tighten and tone the appearance of pores + enjoy refreshing hydration WITHOUT worrying about dryness and pilling of skin... WITHOUT feeling that sting and tingle, which by the way, SHOULD NOT be a “sign” that your skincare’s working!

    2 7.png__PID:ea961651-abf4-4b11-892c-827425c00c6d
    2 5.png__PID:a28f65f1-8c32-42d7-9716-959886c813e8
    • 🌹 Minimized appearance of smoothness-sabotaging enlarged pores for a smooth finish of the skin texture
    • 🌹 Intense hydration with an instant refreshing feeling that keeps your skin looking fresh, dewy & visibly plump
    • 🌹 Extra boost of moisturization for excessively dry and parched skin
    • 🌹 Cleaner and clearer-looking skin that’s free from any last traces of dirt and debris
    • 🌹 Better absorption of your moisturizer; this toner creates the perfect base and makes your skin ready to receive maximum nourishment

    Ingredients in a Nutshell

    Rosa damascena (Rose) flower distillate*, Pelargonium spp. (Rose Geranium) leaf/flower distillate* & Vegetable Glycerin*.
    *Indicates Organic Ingredient


    100% Natural Way to Tighten & Tone the Appearance of Pores + Enjoy Refreshing Hydration!

    Step 3:

    Massage in the Moisturizer for a Flawless Complexion and Seal the Deal (and the moisture!)

    Imagine if you followed your cleansing and toning routine to the T and were finally ready to culminate this routine of selfcare on a high...
    You've applied your regular moisturizer and are ready to tie the whole process with moisturized, glowing skin, but then...
    You look in the mirror after a few hours and see an unexpectedly dull complexion! And there they are again... Dryness, flaky patches, and a rough-to-touch texture...

    Was it something that you missed doing... Or was it something that you DID do?!

    Skin that has seen the passage of time and has stood strong in the face of the harshness of the environment deserves more than just regular, ordinary care!
    To meet the complicated demands of dry mature skin, you need ingredients that have stood the test of time and have proven their efficacy to take care of skin that’s over 40!

    The Ajara Turmeric Tangerine Youth Concentrate is THE moisturizer (read: 'Moisture Food') of choice for dry mature skin!

    It’s a perfectly balanced blend of revered Ayurvedic ingredients, each challenging the look of some of the most prominent signs of aging!
    This Youth Concentrate is a modern medium for Women Over 40 to experience the best of Ayurveda in just a-few-second massage!

    3 3.png__PID:a6d3a28f-65f1-4c32-a2d7-d716959886c8
    • 🌿 Lightened look of spots and smoothed appearance of fine lines and wrinkles, including stubborn frown lines
    • 🌿 Even-toned complexion that radiates with a healthy, dewy, moisturized glow
    • 🌿 Supple skin that feels plump and soft to touch... Your skin looks bouncier and more youthful
    • 🌿 Perfectly moisturized skin that’s bathed in look-renewing and dewiness-enhancing moisture
    • 🌿 Reduced dependency on harsh-chemical-based cosmetics and even foundations and concealers with regular use
    banner image final mob-11.png__PID:e1a425dd-8a82-4978-a164-588b608dac21
    10 1.png__PID:c1532fa7-d6ba-4919-a96d-60d690b73b7f

    Ingredients in a Nutshell

    Butyrospermum Parkii (Shea) Butter*, Cocos Nucifera (Coconut) Kernel Oil*, Manihot Esculenta (Tapioca) Starch*, Curcuma Longa (Turmeric) Root Oil*, Candelilla Cera*, Naturally-Derived Tocopherol*, Citrus Reticulata (Tangerine) Peel Oil, Pogostemon Cablin (Patchouli) Leaf Oil*, Styrax Benzoin Resin Oil, Angelica Archangelica Root Extract*, Psoralea Corylifolia (Bakuchi) Seed Extract, Glycyrrhiza Glabra (Licorice) Root Extract*, Rubia Cordifolia (Manjistha) Root Extract*, Azadirachta Indica (Neem) Leaf Extract*, Withania Somnifera (Ashwagandha) Root Extract*, Terminalia Chebula (Haritaki) Fruit Extract*, Eclipta Prostrata (Bhringraj) Leaf Extract*, Centella Asiatica (Gotu Kola) Leaf Extract*,
    Curcuma Longa (Turmeric) Root Extract* & Naturally-Derived Limonene*
    *Indicates Organic Ingredient

    250x250 (14).png__PID:9551c2df-85dd-4468-b2ad-5f8326d02ea0

    100% Natural Pot of Youth-Boosting 'Moisture Marvel' That Won’t Let You Fall Back on Any Other Regular Moisturizer Ever Again!

    I am using the products line for face care and wow!
    Right away I could feel the difference with the face wash leaving my skin moisturized, not dry. All of the products brought unique results of...moisturizing, soothing in their own way. A great find for aging 61 year old skin.

    - Karen N. (about the Ajara skincare)

    Finest skin care.
    I am 49 and I have tried EVERY high end beauty serum, lotion, and elixir on the market, I think! Nothing, I mean it, has come close to giving me the youthful glow I have now from using the Ajara skin care! I am constantly complimented on looking WAY younger than my age, and I feel great finally using products that aren't made with harsh chemicals!! Its Ajara or NOTHIN for me now!!

    - Collen L. (about the Ajara skincare)

    I honestly believe my age is reversing with your products!
    When ppl ask me about my 15 yr old Son and I tell them he's my Grandson, they corner me and beg for my secrets! I have Loved every product I've tried from this site, so far and the price is awesome too!

    - Linda (about Ajara skincare)

    Simple, easy to use products. Very high quality!!
    I am in my early. 60s. Dry, dehydrated, post menopausal skin. Believe me when I say that I have tried absolutely everything. For your products work and they work very quickly. I am absolutely thrilled with the condition of my skin the results were visible almost immediately. No flaking no dry patches no tightness just wonderful glowing skin

    - JoAnn L. (about Ajara skincare)




    View More
    DSC05088-Edit (1).jpg__PID:b755809e-1b04-41a4-825b-9002030203df


    Untitled design - 2024-04-16T161601.746.png__PID:5bc42059-e16b-4707-a0c8-f577d86e2818