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  • 100% Natural Traditional Ayurvedic Skincare

    Flagship Brand of The Ayurveda Experience

    A 100% natural line of authentic Ayurvedic formulations with NO chemicals, preservatives, binders, artificial fragrance or mineral oils at all!

    Made using 5000-year-old formulations, exotic ingredients and age-old methods of preparation used to make face oils, hair oils, body care products and powder masks.

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    Rated 4.8 based on 2,056 reviews

    KESARADI FACE OIL

    Glow Enhancing, Brightening and Complexion-Restoring Face Oil

    Made with World's Costliest Spice 'Saffron', Ayurvedic Power-Herb 'Turmeric' along with 16 other natural ingredients

    Keeping the modern western user in mind, Kesaradi Daily Face Oil has been designed to be light and gentle on the skin and have aromatic benefits too.

    With base oils cooked meticulously with a number of herbs, this is rightly called 'the beauty elixir'. Brightening and revitalizing in just 3 drops every day.

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    Ayurveda's Night-Time Glow-Boosting and Even-Toning Potion

    Made with Power-purifying herb 'Manjistha' or Indian Madder, along with Lemon and Butter Tree Bark and other 100% natural ingredients, Manjish Glow Elixir makes for the perfect night-time revitalizing essence that even-tones the complexion and imparts a complexion-restoring glow in only 4 drops and 5 nights or more! 

    Based on ancient Ayurvedic principles, this oil works nightly to help ease the appearance of uneven spots, provide a clean and clear look and boost a more youthful look. 

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    Rated 4.8 based on 1,718 reviews

    MANJISH GLOW ELIXIR

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    Rated 5.0 based on 50 reviews

    TURMERISA DOUBLE-TURMERIC FACIAL ESSENCE

    Activator Face Oil with Ayurveda's Power-Herb Turmeric for Clarity and Glow!

    Gives a glamorous glow and helps flaunt a spot-free look gloriously with the doubly-fortified power of 2 kinds of Turmeric – a clean, vivid, exuberant complexion like never before with this Vegan wonder! 

    A herb-soaked facial essence to prep your skin for key skincare applications, empower them to work more potently and smoothen any residual look of spots or wrinkles for an enlivened, clear-looking face.

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    Neck-Face-Décolleté Protein-Serum for Dry, Mature, Aging Skin

    Made with eastern kitchen-frequenter lentil: Black Gram, along with other 100% natural herbs and spices

    Gets every cell bursting with the joy of youth with the ultimate unctuous, time-turning power of Black Gram in a rich, colorless, aromatic 'Youth Spring'!

    Boosts your skin with a distinct Ayurvedic blend of Black Gram, Rice Bran Oil, Ayurvedic herbs like Krishna Sariva and the leaves of Mango, Jamun and Bael, and the subtle, uplifting aroma of Frankincense, Neroli and Lime. 

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    Rated 4.8 based on 2,056 reviews

    YAUVARI AMPLIFIED YOUTH SPRING

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    Rated 4.9 based on 235 reviews

    PARAANIA OIL

    The One-Pump Power-Dose for Pristine Skin

    Ayurveda's 1-Pump Daily VEGAN Solution to reduce the appearance of darker spots (darker than your overall skin-tone) and the look of blemishes to moisturize skin that's often disturbed with acne, blackheads and whiteheads.

    This power-purifier is your natural go-to to make you forget about skin clarifying and beautifying acid concentrates or peels.

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    Clear, Almost Colorless Formula for Lasting Moisturization and Glossy Effect

    An intense VEGAN formula, Prinourish is designed to add moisture to normal and combination skin and keep it glowing for a long duration.

    The oil is a unique blend of 4 rich oils that will have your skin’s back when it looks flaky and dehydrated! The 11 Ayurvedic herbs used in this formula carry some of the most potent traits that malnutritioned skin craves to stay nourished and plump

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    Rated 4.9 based on 165 reviews

    PRINOURISH SKIN ENRICHING SUPERFOOD SERUM

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    Rated 4.9

    THE REAL FACE OF BEAUTY - 5 AYURVEDIC FACE OIL MINIS

    5 Bestselling Ayurvedic Face Oils in Travel-Sizes

    Made for a face oil beginner or a skincare expert looking to mix, layer and blend their facial oils.

    Best moisturizer for: Mature skin, dull skin, blemished-skin, acne-prone skin, wrinkled skin, oily skin, dry skin, combination skin - you name it and you’ll find an oil covering it! 

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    Intensely moisturizing light-weight vegan body oil

    Made with Black Gram Lentil, best suitable for dry, aging, mature skin

    Balances effects of dryness, aging, look of wrinkled skin and boosts strength.

    Balances Vata dosha. Perfect for daily use. Specifically designed for dry skin to give ultra-moisturized yet non-sticky skin.

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    Rated 4.8 based on 482 reviews

    BALAAYAH BLACK GRAM BODY BOOSTER

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    Rated 5.0

    VETRIVERA PLUSH AND PURE SKIN ENHANCER

    iYURA's First-Ever Targeted Face Oil for Sensitive Skin

    An Ayurvedic Face Soother with 20 Unique SOOTHIFYING, Sensitive Skin-Friendly ingredients that deeply calm delicate, sensitive or acne-prone skin and make it radiate with a scintillating glow and a silky-smooth finish.

    This silky-smooth face oil with an ultra-light texture and a mild lemongrass aroma absorbs in to the skin in a few seconds and leaves a satiny-matte finish on the face!

    It purifies and cleanses skin from within and hydrates and moisturizes intensely at the same time.

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    "The Stuff of Legends" for Joints and Muscles

    With more than 40 Ayurvedic herbs and spices, including Ayurveda's 'King of Herbs' Ashwagandha, and 'Queen of Herbs' Shatavari. 

    Specifically made for massaging tired muscles and discomforted joints, Rujahari offers natural Ayurvedic support and promotes longevity. 

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    Rated 4.9

    RUJAHARI JOINT OIL

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    Rated 5.0

    TRAHNNA HEART-LEAVED MOONSEED PROTECTIONIST BODY SOOTHER

    Non-sticky, calming, Purifying, LIGHT yet DEEPLY nourishing body oil.

    With the Hyper-Targeted Power of a unique Ayurvedic herb known for imparting a healthy, lustrous & glowing complexion and ageless perfection, 100% natural and specifically formulated for Delicate & Dry Skin that leaves behind moisturized, even-toned and silky-smooth, beautiful skin!

    Not just any other body lotion, cream or cold-pressed oil, but a Hyper-Powered, Hero-Herb Concoction with a Luxurious Aroma that smells SO good that you may even want to skip your perfume: the herb known as 'The Life-Giving Nectar of the Gods': "Heart-Leaved Moonseed"!

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    Ayurveda's Secret to Long, Lush, Voluminous Hair

    For More Shiny Hair on the Head, Not in the Comb. Brings the astounding hair-enriching power of Black Cumin in a multi-layered blend of 3 Master Hair-Herbs - Bhringraj, Amla and Licorice, directly to your roots. 

    It also comes with an ultra-balanced blend of Coconut oil, Rice Bran Oil and Sesame Oil. This ensures the oil penetrates as deeply as possible, thanks to coconut oil, is moisturizing, again, thanks to coconut oil, keeps the scalp looking clear – and yet, not weigh the hair down, make it sticky or too icky to use – BIG thanks to Rice Bran and Sesame Oil! 

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    Rated 4.8

    KERANYA PURE BLACK SEED POTENT HAIR POTION

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    Rated 4.9

    AMBHRING AGE EMBRACE REVITALIZER

    A rejuvenating hair oil for healthful, voluminous, bouncy hair!

    High-performance, potent hair-elixir with Ayurveda’s 2 most powerful hair-herbs for visible results after the very first wash.

    This deeply nourishing, fast absorbing, non-greasy hair oil imparts vibrant volume to thinning, limp hair bogged down by chemicals, pollution or dietary indiscretions. Formulated with Ayurveda’s irreplaceable plant-wisdom, this hair oil delivers a unique blend of phytoconstituents from 2 transformative hair-herbs – Indian False Daisy and Gooseberry to replenish thinning hair to a full-bodied, bouncy, lustrous state.  

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    iYURA and Ayurveda

    iYURA is THE brand to experience authentic, effective Ayurveda in the most beautiful and compliant way!

    iYURA is a 100% natural, authentic Ayurvedic skincare brand that brings ancient beauty formulas to you.

    If a product is from iYURA, it is pure, it is effective, it is natural and looks mesmerizing.

    Along with great results and the true blessings of nature, iYURA also brings to the fore the beauty of hand-painted artwork created in the ancient Indian tradition of Madhubani painting.  

    You can identify an  iYURA product from afar and recognize it with closed eyes.

    You can identify an iYURA
     product from afar and
    recognize it with
    closed eyes.

    iYURA

    Why is iYURA different as a skin-care brand?

    iYURA brings pure, authentic, traditional Ayurveda in a modern, usable, alluring format, at reasonable prices with results that are not mere promises – the gorgeous glow on your face speaks for it.

    iYURA is 100% natural, 100% Ayurvedic and it works!

    To the connoisseur, iYURA’s look and personality embodies the grace of its results, the grandiosity of its roots and the supreme purity of its ingredients.

    To others, it’s go-to Ayurveda, 100% natural skincare that works.

    iYURA's Ingredients

    iYURA contains only the best quality, pure, authentic Ayurvedic herbs that will bring about the results that they’re supposed to.

    We use only those ingredients that have been recommended by the ancient Ayurvedic texts and then go through modern research literature to ensure safety and assess its effects.

    NO – not all herbs are organic. Most are wild-crafted.
    Why? It is often very difficult to source all herbs for every formulation, since Ayurvedic herbs are not easily available.

    However, as a strict brand policy, every single ingredient goes through a rigorous quality check – first manually by experienced Ayurvedic practitioners, and only upon organoleptic approval by them, are they tested in laboratories to make sure it the right herb and is free from any pesticide or heavy metal toxicity exposure.

    At iYURA, you will never find a low quality ingredient used in its formulations. 

    How is iYURA different as an Ayurvedic brand?

    We’re compliant, we’re safe and we’re effective. We take pains that few others do.

    Here is exactly how serious we are about getting you the safest, most effective Ayurvedic Products:

    OUR MANUFACTURING PROCESS

    We’re proud to openly declare that we take the utmost pains to create Ayurvedic products which are the right balance of compliant, effective and just really gorgeous!

    Yes – all our products are ethical and are manufactured to be compliant to FDA regulations as well as other laws and regulations applicable in territories our products are sold in, like the US, Canada, and Australia. 

    HOW?

    Let us explain this to you in detail.

    We have no qualms in stating the fact that most Ayurvedic companies are unaware of regulations or simply do not follow them.

    To give you an example, products often contain ingredients that are illegal to export out of India because they’re endangered.

    Another example would be how many products would contain heavy metals, which may be an accepted practice in some parts of the world, but is not something a conscious consumer would be open to!

    We at iYURA take major steps at multiple levels to ensure you get to touch a product only from that batch that’s gone through rigorous checks.

    Our products do NOT expose you to the risks of pesticides or heavy metal toxicity.
    How do we ensure that? 

    Batch of herbs

    Manual check by team of experts 

    Laboratory test of the approved batches

    Our team of EXPERTS manually check and observe every batch of herbs will be used as raw materials. Only that batch that meets the high standards of organoleptic evaluation is then sent to a third-party laboratory for testing for several factors like:

    • Water extractive value
    • Alcohol extractive value 
    • Total Ash value 
    • Acid insoluble ash value 
    • Foreign matter
    • Volatile oil content
    • TLC profile
    • Moisture content
    • TYC
    • TPC
    • Ecoli
    • S aureus
    • Salmonella
    • Heavy metal
    • Pesticides
    • Water extractive value
    • Alcohol extractive value 
    • Total Ash value 
    • Acid insoluble ash value 
    • Foreign matter
    • Volatile oil content
    • TLC profile
    • Moisture content
    • TYC
    • TPC
    • Ecoli
    • S aureus
    • Salmonella
    • Heavy metal
    • Pesticides

    All our products are vegetarian. No meat, no fish, no egg. However, some products do contain milk.

    We wanted to stay as authentic as possible to ancient, classical Ayurvedic texts, and milk as well as milk products like ghee have an almost sacred place in Ayurveda.

    We source milk from cooperative dairies in India where cows are not treated badly. In our oils, milk is added during the cooking process. Most of the liquid is evaporated but some protein content is left behind in the formulation. Because milk is cooked so well into the oil, and oil itself being a preservative, the oils have a long shelf life.

     

    We respect the emotions of those who have consciously chosen the vegan path - we also offer vegan products.

    What iYURA stands for

    stands for a conscious choice of natural beauty, realistic beauty and loving beauty that is also good to mother nature.

     iYURA also stands for thoughtfulness and the celebration of life, the celebration of the colors and the complexities of life, the depth of harmony between humans and nature.

    iYURA stands for embracing real beauty, for not hiding under layers of coverage makeup, for not being somebody you’re not.

    iYURA stands for honesty and courage that allow one to celebrate oneself and strive for self-improvement in that spirit, rather than in the spirit of fixing something that is wrong.