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    Clean Formula

    Firm focus face serum on a beautiful natural background
    Firm focus face serum on white background
    Ingredients in Firm focus Face Serum
    benefits of firm focus face serum
    Firm Focus Face Serum on a dark background
    Badges

    A. Modernica Naturalis

    Firm-Focus Face Serum

    Firming, Smoothing, and Moisturizing for She-Still-Got-It skin

    Fortified with 3 Ayurvedic ingredients for a Soft, Supple, Smooth, and Radiant Look.

    4.7

    Suitable for all skin types

    Face Serum

    Bestseller

    Visibly improve the Crepey-Wrinkly appearance on your face and rediscover Firm, "She-Still-Got-It" skin for a Delectably Supple, Smooth, and Radiant finish.

    A. Modernica's Firm-Focus Face Serum contains a unique blend of botanical ingredients known for their firming and brightening properties, including Cotton Tree, Zebrawood, Arbutin, Glutathione, Moutan Peony and Strawberry Begonia. With regular use, you can expect the look of sagging and fine lines around the cheeks, jawline, and neck to diminish, revealing a more lifted, defined facial contour.

    Designed to make skin appear firm and supple and reduce the look of wrinkles

    Hydrates the face, making it appear mattified, smooth, and soft

    Non-irritant and safe for all skin types

    Makes aging skin appear smooth and bouncy

    Brightens skin and makes it radiant

    30 ml (1 fl oz)

    FREE GIFT

    If you buy today, you'll get a FREE Mini Kesaradi Face Oil (5ml) – with your order!

    The FREE Gift will get added to your cart automatically!


    $58.00
    $0.00

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    30-Day Money-Back Guarantee

    Expertly crafted by certified Ayurvedic practitioners icon

    No Harmful Chemicals

    Not Tested on Animals

    Not Tested on Animals

    Natural Ayurvedic Product icon

    1,700,000+ Customers Worldwide

    Save With Sets:

    Firm Focus Face Serum Pack of 2

    Firm-Focus Face Serum – Set of 2

    Save 10%

    Firms, Brightens & Hydrates Aging, Crepey-looking Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia.

    $116.00 $104.40

    Buy Now

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    Clean Formula

    Dermatologically Tested

    Dermatologically Tested

    No Added Parabens

    No Added Parabens

    Vegan

    100% Vegan

    Not Tested on Animals

    Not Tested on Animals

    30-Day Money-Back Guarantee

    Fragrance Free

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    How To Use step 1
    How To Use Step 2
    How To Use step 3

      How to use Firm-Focus Face Serum

      Step 1

      Cleanse and dry your face, preparing it for your morning and nighttime skincare routine with Firm-Focus as a pre-moisturizing serum.

      Step 2

      Take 2 pumps, dab it on face and neck, and gently massage in circular motions, avoiding the area around the eyes (focusing on forehead, crow’s feet, and laugh lines), until completely absorbed.

      Step 3

      Pro Tip: If you are heading out in the sun after using Firm-Focus, remember to generously apply sunscreen!


      *Firm-Focus Face Serum works wonders to hydrate your skin. Follow with a light moisturizer.

      SHOP THIS FACE SERUM - GET A FULL REFUND IF YOU DON’T LIKE IT

      Our 30-day money-back guarantee also applies to opened and used products

      The Ingredients in Firm-Focus Face Serum

      cotton tree

      BOMBAX CEIBA RESIN EXTRACT (COTTON TREE) - While almost all parts of the Bombax Ceiba or Cotton tree – flower, roots, bark, stem, seeds, leaves – have been used for millennia among indigenous communities across the world for their beneficial properties, the resin is known to give long-term moisturization.  

      zebrawood

      PISTACIA INTEGERRIMA EXTRACT (ZEBRAWOOD) - The leaf extract of the Pistacia Integerrima tree, also called Zebrawood is known to reduce the appearance of discoloration and wrinkles, and bring about a radiant glow.

      frankincense

      BOSWELLIA SERRATA GUM EXTRACT (FRANKINCENSE) - The gum extract of the Boswellia Serrata tree is known to improve the look of elasticity, revive firmness, and make skin look smooth, soft, and so supple.

      paeonia suffruticosa root extract

      PAEONIA SUFFRUTICOSA ROOT EXTRACT (MOUTAN PEONY) - The beautiful, large flowers of this deciduous shrub popularly known as Peonies, blossom in spring and its root extract has multifunctional properties known for aging skin resilience.

      saxifraga sarentosa extract

      SAXIFRAGA SARMENTOSA EXTRACT (STRAWBERRY BEGONIA) - Native to East Asia, Strawberry Begonia extract, especially when blended with key herbs and actives, is known to brighten and improve the look of skin tone. It is also known to have skin conditioning properties which help prevent the appearance of age spots.

      arbutin

      ARBUTIN - If you’ve given up after using several age-defying face serums that promise aging-skin improvement, then this miracle ingredient blended with potent ingredients might be your light at the end of the tunnel with its incredible ability to improve the appearance of your skin tone.

        • View Full List of Ingredients

          Water, Glycerin, Sodium Polyacryloyldimethyl Taurate, Propylene Glycol, Boswellia Serrata (Frankincense) Gum Extract, Bombax Ceiba (Cotton Tree) Extract, Pistacia Integerrima (Zebrawood) Extract, Citric Acid, Hyaluronic Acid, Butylene Glycol, Arnica Montana (Arnica) Flower Extract, Arbutin, Saxifraga Sarmentosa (Strawberry Begonia) Extract, Paeonia Suffruticosa (Moutan Peony) Root Extract, Scutellaria Baicalensis (Baical Skullcap) Root Extract, Acetyl Tyrosine, Hydrogenated Polydecene, Sodium Polyacrylate, Trideceth-10, Sodium Gluconate, Phenoxyethanol, Ethylhexylglycerin, Silanetriol, Sodium Sulfite, Aminopropyl Ascorbyl Phosphate, Bioflavonoids, Glutathione, Fumaric Acid.  

        What are customers saying about Firm-Focus Face Serum?

        ★★★★★

        Baby Smooth

        "Love this Serum! I didn't think that my skin could get any softer than it does with other Ayurveda oils but I think this serum does just that...."


        -Kimber N

        ★★★★★

        “I had been using skincare “Ayurveda experience” products for almost a year. I have seen a remarkable improvement on my skin. This serum is definitely a great addition to my collection. My skin looks and feel firmer, hydrated, healthier. Got compliments on how my face looks. I’m 55. I strongly recommend it for mature skin like mine. I’m a very satisfied with my products!"


        -Ana P.

        ★★★★★

        "For my mature skin, this has been like finding a long, cool drink of water in the middle of the desert. The moment I apply the serum to my skin I feel renewed my skin craves it. I look forward to using it. I have used all of this brands products and I love every one of them, but this one I can’t say enough about. I can honestly feel and see a difference in my face."

        -Candyss

        ★★★★★

        Noticed an improvement after a week and receive many compliments on my skin


        -Deborah B.

          1,700,000+ Customers Worldwide

          1,700,000+

          Customers Worldwide

          Natural Formulations Inspired By Ancient Ayurveda

          No Harmful Chemicals

          30-Day Moneyback Guarantee

          30-Day

          Money-Back Guarantee

          Frequently Asked Questions

          • What makes Firm-Focus Face Serum different from other skincare products out there?

            What sets Firm-Focus Face Serum apart is its commitment to quality, authenticity, and effectiveness. Unlike many mass-produced skincare products, this face serum is produced in small batches, ensuring attention to detail and ingredient purity.  

            The blend of Ayurvedic herbs with modern ingredients distinguishes it as a unique formulation designed to provide unparalleled nourishment and rejuvenation. It’s a testament to our dedication to delivering skincare that transcends generic, one-size-fits-all solutions.  

          • When can I expect results?

            Results vary from person to person, but with consistent use, you can start seeing positive changes in 8 weeks. Firm-Focus Face Serum is formulated to work gradually and effectively, while helping improve the look of aging skin.

          • What is the full list of ingredients?

            Water, Glycerin, Sodium Polyacryloyldimethyl Taurate, Propylene Glycol, Boswellia Serrata (Frankincense) Gum Extract, Bombax Ceiba (Cotton Tree) Extract, Pistacia Integerrima (Zebrawood) Extract, Citric Acid, Hyaluronic Acid, Butylene Glycol, Arnica Montana (Arnica) Flower Extract, Arbutin, Saxifraga Sarmentosa (Strawberry Begonia) Extract, Paeonia Suffruticosa (Moutan Peony) Root Extract, Scutellaria Baicalensis (Baical Skullcap) Root Extract, Acetyl Tyrosine, Hydrogenated Polydecene, Sodium Polyacrylate, Trideceth-10, Sodium Gluconate, Phenoxyethanol, Ethylhexylglycerin, Silanetriol, Sodium Sulfite, Aminopropyl Ascorbyl Phosphate, Bioflavonoids, Glutathione, Fumaric Acid.  

          • Is this a subscription?

            No, this is a one-time purchase. There will be no recurring charges or shipments.

          • 7. What if I don't like the product?
            30-Day Money-Back Guarantee

            If you tried and didn't like the product or didn't see the results, you can return it within 30 days and get a full refund. Our 30-day money-back guarantee also applies to products that have been opened and used, so you can try new products risk-free.

            We also want to remind you that while we strive for purity, safety, and efficacy in our formulations, unmatchable customer service is also another benefit of shopping at The Ayurveda Experience. 

            From how to use your product to shipping updates, returns, or refunds, our customer care team is dedicated to making your experience seamless, quick, and stress-free. We’re here when you need us. Every time. 

          Complete the Ritual

          Elevate your daily skincare routine into a mindful ritual. Each step with these Ayurvedic gems is a moment of care that helps you feel balanced and grounded while taking care of your skin.

          Firm Focus Face Serum

          Face Care

          Firm-Focus Face Serum

          For glowing skin that looks soft, supple, and sculpted all day long

          $58.00
          Rufolia Pro Periorbital Eyemulsion

          Eye Care

          Rufolia Pro Periorbital Eyemulsion

          Brighten & Firm The Look Of The Delicate Eye Area For Mature Skin

          $36.00
          Yauvari Amplified Youth Spring

          Face & Neck Care

          Yauvari Amplified Youth Spring

          A Moisturizing Age-Defying Ayurvedic Oil for the Neck, Face and Décolleté

          $48.00
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          Hero Shot of Firm-Focus Face Serum
          A. Modernica Logo

          A. Modernica Naturalis reimagines plant-based skincare with a breakthrough fusion of tradition and innovation.


          Rooted in ancient Ayurvedic wisdom and enhanced by modern Western skin science, each formulation blends time-honored oils and pure botanical ingredients with cutting-edge delivery systems — all in elegant, easy-to-use formats designed for the modern ritualist.

          The Four Feats of

          A. Modernica Naturalis:

          92-100% Natural with NO Harmful Chemicals


          The Best of Ancient Ayurveda and Modern Science, Together Tested for Stability and Performance


          Convenient, Modern, Affordable


          30-Day Money Back Guarantee, 'The Ayurveda Experience' backing

          The Four Feats of A. Modernica Naturalis:
          Firm-Focus Face Serum - Firms, Brightens, Hydrates Aging, Crepey Skin - Focused-Firming Formula with Cotton Tree, Zebrawood, Strawberry Begonia - Best Face Serum for Loose, Saggy Facial Skin - With Clinically Tested Ingredient Combinations Face serum A Modernica Naturalis

          Firm-Focus Face Serum

          $58.00

          30 ml (1 fl oz)

          Restore your harmony, every day

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          * Disclaimer: Please click here to see the usage of cookies. Packaging may vary from images shown on the website. Results may vary from person to person. In compliance with FTC rulings, we cannot guarantee that these results are typical. Images used across the website are for representation purpose only. The user experiences displayed on this page, if any, are a small sample of the thousands of accounts sent to us by people who have used products and materials developed by Transformative Learning Pte. Ltd. Nothing on this website may be viewed as the diagnosis or treatment of any medical disease whatsoever. If you have a health condition or may be allergic to herbs, please check with your physician before using the products. Please read the list of ingredients carefully and identify any ingredients that you may be allergic to. Patch test products before use.
          The contents of the educational video courses on this website are the opinions of the authors based on their learning and experiences. The Ayurveda Experience is not liable or responsible for the suggestions made herein, as this content is meant only for educational purposes. Please consult your primary care physician before implementing any change in your diet or lifestyle. For any further information please contact care@theayurvedaexperience.com

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          Fortified with 3 Ayurvedic ingredients with the ultimate aging-skin resilience for skin that looks firm, smooth, and soft. 

          Product Details

          Wipe years of that Crepey-Wrinkly look off your face and get the look of Firm, She-Still-Got-It skin for a Delectably Supple, Smooth, and Radiant Look 

          --Introducing-- 

          Firm-Focus Firming Face Serum for Wrinkles and Dryness 

          with Cotton Tree, Strawberry Begonia, Moutan Peony, and Arbutin, Glutathione to 

          Firm, Smooth, and Intensely Moisturize the look of Dry, Aging Skin 

           

          • Revealing a novel face serum crafted with the most unique blend of Ayurvedic genius-herbs, Cotton Tree and Zebrawood with modern-skin geniuses, Arbutin and Glutathione

          • Made with clinically tested ingredients, Firm-Focus has been tested to deliver results!

          • A few dabs in and you’ll know how this serum starts off deeply moisturizing your skin and ends up mattifying without making your skin feel dry unlike most other serums  

          • The transformational properties of the unheard-of duo—Moutan Peony root and Strawberry Begonia plant resonate in their collective action as youthful-look revivers and radiant-skin boosters

          • With a gel-like consistency that completely absorbs into your skin, transforming it from parched to quenched in no time, making you forget it’s a look-firming serum!  

          • Fortified with Arnica flower’s toning abilities, and the smoothing properties of Bioflavonoids  

          • Astonishingly lighter than traditional moisturizers and lotions, you’ll be delighted to use this deeply hydrating face serum as a pre-moisturizer as it does not make the skin greasy or feel weighed down

          • The unique ‘skin-boosting’ formula is designed to provide aging skin resilience for a young, wrinkle-free, and even-toned appearance  

          • Brings the bounce back in loose, aging skin with firming-focused action for the ‘She-Still-Got-It’ look

          • This non-irritating, nature-derived clean formula is not tested on animals, is fragrance-free, and completely safe for all skin types 

           

          VEGAN | CLEAN FORMULA | FRAGRANCE-FREE 

          NO ADDED COLORANTS, SULFATES, OR PARABENS | SILICONE-FREE 

          100% SATISFACTION, 30-DAY MONEY-BACK GUARANTEE

          Proven Safety and Efficacy Test Results

          In a User Self-Assessment Test, the following observations were made about Firm-Focus Face Serum in just 8 weeks: 

          • 92% agreed that it helps to provide visible improvement in the firmness to skin

          • 94% agreed that it helps to reduce the visible appearance of wrinkles

          • 92% agreed that it made skin appear bouncier/elastic

          • 94% agreed that it helped to brighten the skin and reduce dullness

          • 94% agreed it helped in making the skin smoother

          • 92% agreed that the skin felt more hydrated and supple

          • 94% agreed that it has improved the evenness of skin 


          *Based on a user self-assessment test of 101 participants aged between 40-65 years old over 56 days. 


          Ingredients
          Water, Glycerin, Sodium Polyacryloyldimethyl Taurate, Propylene Glycol, Boswellia Serrata (Frankincense) Gum Extract, Bombax Ceiba (Cotton Tree) Extract, Pistacia Integerrima (Zebrawood) Extract, Citric Acid, Hyaluronic Acid, Butylene Glycol, Arnica Montana (Arnica) Flower Extract, Arbutin, Saxifraga Sarmentosa (Strawberry Begonia) Extract, Paeonia Suffruticosa (Moutan Peony) Root Extract, Scutellaria Baicalensis (Baical Skullcap) Root Extract, Acetyl Tyrosine, Hydrogenated Polydecene, Sodium Polyacrylate, Trideceth-10, Sodium Gluconate, Phenoxyethanol, Ethylhexylglycerin, Silanetriol, Sodium Sulfite, Aminopropyl Ascorbyl Phosphate, Bioflavonoids, Glutathione, Fumaric Acid.  

           

          No harmful chemicals. No sulfates. No parabens. No dyes or added color. No artificial fragrance. Not tested on animals. Vegan.  

          Caution: For external use only. Test for allergy. Do not expose to sunlight or moisture. Apply away from eyes. Do not apply to wounds, cuts, or rashes. This product does not offer any sun or UV protection. This product is not meant to treat, heal, or cure any disease. 

          Quantity: 1 bottle of 1 fl oz (30 ml)

          100% Satisfaction, 30-day Money-back Guarantee 

          How to use
          1. As an AM-PM pre-moisturizing serum, use twice a day (morning and evening) on a clean, dry face.
          2. Take 2 pumps, dab it on face and neck, and gently massage in circular motion avoiding the area around the eyes (focusing on forehead, crow’s feet, and laugh lines), until completely absorbed.*
          3. Apply sunscreen during daytime before being exposed to sunlight

          *Firm-Focus Face Serum works wonders to hydrate your skin. Follow with a light moisturizer. 

          Why A Modernica Naturalis?

          Why A Modernica Naturalis?

          AYURVEDA MODERNICA NATURALIS 

          #1 The Best of Ancient Ayurveda and Modern Science, Together Tested for Stability and Performance

          All A. Modernica products contain traditional Ayurvedic oils/ingredients which are then brought together with modern skin-science wonders such as Hyaluronic Acid or Niacinamide which are not harmful. These formulations have now taken shape after years of deliberation, improvements, and taking user feedback into account.

          #2 Nature-Driven, Clean Formulations with 90% or more Natural Ingredients and safe/safe levels of processed ingredients

          All A. Modernica products comprise mostly of natural origin ingredients with only 0-10% processed ingredients used to stabilize the formula and to keep it bacteria-free/prevent it from spoiling - not like other natural products that contain a small amount of natural extracts and a large amount of chemicals and label themselves as natural!

          Pick up and read the label of any other product of any other brand that offers creams, lotions etc. and note their natural content and you’ll know what we’re talking about.

          We also do not use harmful chemicals, sulphates, parabens and follow a strict no-nasties policy.

          #3 Convenient, Modern, Affordable

          All A. Modernica products are in easy-to-use formats – you no longer need to spend a long time cleaning up the mess! What’s more, these skin and environment-friendly products made with high quality natural extracts, herbs and oils are reasonably priced, keeping in mind the powerful natural composition.

          #4 30-Day Money Back Guarantee, The Ayurveda Experience backing

          The icing on the cake is our confidence in the brand – if you use the product and don’t like it, simply write to us within 30 days of purchase and get your money back! Now when was the last time a beauty company took its used/opened bottles back from you?! The Ayurveda Experience’s backing for this brand means we deliver quality to you and your satisfaction is of the utmost importance! 

          100% satisfaction, 30-day money-back guarantee