📢 Even-toned, glowing skin at the expense of frequent bouts of dryness, rough patches, and flaking of the skin?
📢 Avoiding skincare FOMO and staying "in trend" at the expense of getting stuck in an over-consumption loop?
📢 Deep-cleansing the skin until it is "squeaky clean" at the expense of losing your skin's essential natural oils?
MYTH-BUSTER,
but everything that the skincare industry gimmicks have told you about over-treating your skin with concentrated acids, those "must-follow" lengthy & complicated skincare routines, and the "utmost importance" of deep" cleansing your skin until "squeaky" clean, has been doing more harm than good to your skin!
And your skin is the biggest witness to this!
Because these are more than just aesthetic concerns. These telltale signs are your skin's way of asking for help, and to alert you that something more than just skin-deep is at play!
If you know about the skin barrier, you might know why it has been a buzzword in the skincare industry.
But, there's been a spike in the number of brands that have started talking about it in recent years.
This is because, with more and more brands pushing new actives, acids, and quick-fix-but-harsh chemicals, skincare enthusiasts are waking up to the fact that relying on these supposed skincare "heroes" is neither a sustainable solution to our skincare challenges, nor is it going to help the cause of our vulnerable skin barrier, especially as our skin starts aging!
At the heart of taking care of the skin barrier is understanding the science of the skin "flora"—The SKIN MICROBIOME.
A community of good bacteria or microorganisms makes up our skin's flora or microbiome.
Did you know?
There are 39 trillion microbial cells that live on—and in—us!
Think of a balanced skin microbiome as a diverse rainforest.
Healthy-looking skin is a result of the multiple strains that coexist in our microbiome. Our skin barrier cannot function optimally if there's a disturbance in the 'flora' of our skin.
When this imbalance occurs, our skin barrier struggles to keep the "bad stuff" out, has difficulty retaining moisture, and yes, can no longer take care of our aesthetics—Moisturized, Plumped, Smoothed & Soothed Skin, and an Even Complexion!
A community of good bacteria or microorganisms makes up our skin's flora or microbiome.
Did you know?
There are 39 trillion microbial cells that live on—and in—us!
Think of a balanced skin microbiome as a diverse rainforest.
Healthy-looking skin is a result of the multiple strains that coexist in our microbiome. Our skin barrier cannot function optimally if there's a disturbance in the 'flora' of our skin.
When this imbalance occurs, our skin barrier struggles to keep the "bad stuff" out, has difficulty retaining moisture, and yes, can no longer take care of our aesthetics—Moisturized, Plumped, Smoothed & Soothed Skin, and an Even Complexion!
How do you make sure that this all-important microbiome of your skin isn't DISTURBED, DAMAGED, or INTERFERED with?
Going back to basics. Going back to Nature.
And following a natural, holistic path to skincare.
Or what is lesser-known as...
'SKIN REWILDING'
An 'Antidote' to the 'Age of Actives'.
A fail-proof answer to shun the load of suffocating your skin with unnecessary products, harsh chemicals, preservatives, and artificial fragrances.
A holistic approach to taking care of the skin, its microbiome, and barrier integrity.
Skin Rewilding draws inspiration from the idea of the conservation of
natural habitats and letting nature 'rewild' itself and take its course.
'Rewilding' means letting nature take care of itself without external force.
Its essence is about restoring and protecting the natural processes
that allow biodiversity to thrive.
In skin care, 'rewilding' means letting the skin go back to its natural state
without the force of harsh chemicals or too many products.
It's about letting the skin microbiome and the skin barrier
stay undisturbed using skincare practices that work in harmony
with the skin's natural processes and not against them.
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And that's not all.
When you rewild your skin, an important part of your skin barrier is taken care of. The presence of which, or lack thereof, can make or break your skin's appearance. Something that's been wildly misunderstood in the mainstream skincare industry for years.
Your skin's SEBUM.
Most products in the modern skincare market are aimed at getting rid of this sebum (confusing it with excess oil that shows up on the skin) and this has been proven to be counter-productive in the longer run.
Secreted by our sebaceous glands, sebum is crucial to maintaining the moisture of the skin and preventing dryness.
In the absence of this lubricating part of the skin barrier, our skin is left exposed to moisture loss and defenseless against the "bad stuff" or environmental aggressors.
It's not just oil.
Sebum is a complex mix of fatty acids, sugars, and waxes that form a protective barrier against dryness and dehydration.
While factors like natural aging can cause an imbalance in sebum secretion, your skincare habits have an equal role to play,
which brings us to...
When it comes to making your skincare preservative- and additive-free, going WATERLESS is a sure-shot way!
No, we're not asking you to cut down on your water intake or stop hydrating your skin (for all we know, these are the two things that you absolutely should never compromise with!!)
We're talking about going waterless in terms of the skincare that you use every day.
If you feel a big question mark ? forming in your mind, we understand...
Keep reading and you'll know the 'whats' and the 'whys'.
WATERLESS SKINCARE means literally that. Skincare products that contain NO WATER.
But it is also so much more.
Why the hype around the
WATERLESS WAVE
in skincare is real, and how it
can help you rewild your skin successfully!
The presence of water in anything = Bacterial Growth.
Water-based products carry preservatives to stop bacterial growth and increase the shelf life of the product. Challenging this 'norm', Waterless Skincare, because of the absence of water, has no preservatives whatsoever. What does this mean for your skin?
It won't have to feel the brunt of unnecessary ingredients and chemicals in the name of "efficacy".
When you overfeed your skin (and that means the skin barrier and microbiome) with preservatives, such as Parabens, on a daily basis, you're altering its natural chemistry. An important aspect of REWILDING your skin includes not causing any interference with your skin's microbiome.
Common preservatives are known to disturb the balance of the ecosystem of your skin microbiome, thereby affecting the whole skin barrier.
FOOD FOR THOUGHT:
If we're cautious of what we put in our bodies and prefer preservative-free options so as to not create an imbalance in our gut microbiome, why are we not making more conscious choices when it comes to our skin's microbiome?
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And now, to address the elephant in the room...
"How will I then take care of the skin challenges if I remove those acids and quick-acting chemicals from my routine? Because, even though I now know the long-term drawbacks, they did give me quick results, even if temporarily."
Introduce your skin to the look-transforming prowess of natural ingredients!
The whole idea of skin rewilding is based on the concept of letting nature lead from the front. So, go for all-natural skincare that has time-tested, purposeful natural ingredients.
Look for enriching oil-based products that can complement your skin's natural sebum and microbiome environment, especially if you have dry to excessively dry skin, aging skin, or mature skin (Any type of skin that experiences moisture loss).
Or simply go for this...
A set of two brilliant MOISTURE BOOSTERS that are put together strategically to not only deliver results—Moisturized, Plumped, Smoothed, Soothed, Age-Defying Skin—but deliver them gently, without meddling with your skin microbiome or your skin barrier as a whole.
We're talking about targeted care designed for dry, dehydrated, mature, and stressed skin that has experienced:
years of experiments with harsh skincare acids, over-consumption of products, and "deep" cleansing routines that left things dry as sandpaper!
Ajara, from the house of THE AYURVEDA EXPERIENCE, is one of its oldest skincare brands and has been formulating quality and purposeful skincare products for millions of customers for the past many years! But that's not the only reason that you can trust Ajara...
To start with, Ajara personal care essentials are made from purposeful ingredients that are easily identifiable. (In fact, many of the ingredients can be even found at home, and some, even in your kitchen).
Using pure ingredients – organic when possible, wildcrafted when not – Ajara embodies the idea of clean beauty. We steer clear from using harsh chemicals, preservatives, and artificial fragrances.
At Ajara, we say,
"In this chemically choked world, women deserve skincare products that have ingredients safe enough to be eaten! The products should be that natural.”
Our line is a range of Natural, Pure, Effective Ayurveda-inspired skincare products that are based on ancient wisdom that has stood the test of time for thousands of years! These products are specially created to be compliant with US regulations and meet the needs of the modern user.
Ajara’s Ayurveda-inspired products have been thoughtfully and meticulously handcrafted with natural, organic ingredients taken right off Nature’s lap. With extensive research, we have made specialized products to suit various skin types.
We believe that living harmoniously with nature and each other is the best path to healthier bodies, healthier families, and a healthier planet. By mindfully observing the interactions within the living world on a macro and microcosmic level, ancient sages gained the wisdom now known as Ayurveda. This primordial knowledge provides Ajara with the inspiration and guidance to create self-care products and tools to fit a modern lifestyle while honoring Mother Nature and every individual whose lives we touch.
And so, needless to say, but nevertheless important to mention:
We strictly NEVER test on animals.
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“Best Face Wash I Have Ever Used
I have a very dry skin. Every time i wash my face my skin instantly used to feel very stretchy and dry. I have used all kinds of moisturizing face washes but this is the only one that actually stands true to its name. Its the most moisturizing face wash ever. My skin never felt this good before. And this is the first time am writing a review for anything ever because I couldn’t resist myself.”
- Harpreet about Coconut Rose Softening Cleanser
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“The most divine cleanser ever
I cannot recommend this divine cleanser enough. Firstly, the scent is just so beautiful. It's soft and yet still very fragrant. However most importantly is how amazing this cleanser makes my skin feel. It truly softens it like no other cleanser has ever done. And a tiny amount goes a long way, and lathers up so beautifully with just a few drops of water. I gave this to my hubby to try and he is now addicted...(actually hubby said to order more so we are never without haha, that's how much we love it..."
- Sara about Coconut Rose Softening Cleanser
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“I look young again!😉
I love this company and their products, and the spirit behind their products. This little jar contains a little miracle. I use just a minute amount, Sweet natural scent and moisturizes my fine wrinkles away!"
- Janet about Turmeric Tangerine Youth Concentrate
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“My older skin looks radiant!
I have loved the Tumeric Tangerine Youth Concentrate from the first time I applied it. My skin loves it! My skin looks amazing and feels so soft and supple! I recommend it highly."
- Julie S. about Turmeric Tangerine Youth Concentrate
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“Love my new skincare regime
I’ve tried lots of other skincare products (some very expensive ones) and none have made the changes to my skin that these oils and eye cream have. My skin looks hydrated, fresh and has a lovely glow about it. I’ve been receiving so many compliments from other women about what good skin I have - something I never thought would happen to me. I hardly wear makeup now as I feel good without it"
- Suzanne M. about Ajara Skincare
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ADVANTAGE
Non-drying, non-stripping CLEANSER that doesn't disturb your skin's barrier balance.
With regular use, expect to see guaranteed results:
Visibly cleansed skin that looks moisturized, purified, and free from dirt, greasy residue, and impurities
Reduced dryness and flaky-looking patches that make the skin surface rough and uneven
Skin that feels smooth, soft, and comfortable even hours after cleansing... No unwanted tight, dry, and stretched after-feel
Replenished and cared-for lipid barrier that isn’t stripped of its natural oils and skin-loving nourishers
Subtle but striking glow that looks moisturized and makes dullness take a backseat
COMPLETE LIST OF INGREDIENTS
Helianthus annuus (Sunflower) seed oil*, Avena sativa (Oat) kernel flour*, Cocos nucifera (Coconut) kernel paste*, Cera flava (Beeswax)*, Xanthan Gum, Rosa spp. (Rose) petal oil, Aniba rosaeodora (Rosewood) wood oil*, and Pelargonium roseum asperum (Rose Geranium) leaf/flower oil*
*Indicates Organic Ingredient
NO HIDDEN CHEMICALS | NO ADDITIVES | NO PRESERVATIVES | NO ARTIFICIAL FRAGRANCES
Age-defying CONCENTRATE that restores moisture to dry, dehydrated, stressed skin gently.
With regular use, expect to see guaranteed results:
Lightened look of spots and smoothed appearance of fine lines and wrinkles, including stubborn frown lines
Even-toned complexion that radiates with a healthy, dewy, moisturized glow
Supple skin that feels plump and soft to touch... Your skin looks bouncier and more youthful
Perfectly moisturized skin that’s bathed in look-renewing and dewiness-enhancing moisture
Reduced dependency on harsh-chemical-based cosmetics and even foundations and concealers with regular use
COMPLETE LIST OF INGREDIENTS
Butyrospermum Parkii (Shea) Butter*, Cocos Nucifera (Coconut) Kernel Oil*, Manihot Esculenta (Tapioca) Starch*, Curcuma Longa (Turmeric) Root Oil*, Candelilla Cera*, Naturally-Derived Tocopherol*, Citrus Reticulata (Tangerine) Peel Oil, Pogostemon Cablin (Patchouli) Leaf Oil*, Styrax Benzoin Resin Oil, Angelica Archangelica Root Extract*, Psoralea Corylifolia (Bakuchi) Seed Extract, Glycyrrhiza Glabra (Licorice) Root Extract*, Rubia Cordifolia (Manjistha) Root Extract*, Azadirachta Indica (Neem) Leaf Extract*, Withania Somnifera (Ashwagandha) Root Extract*, Terminalia Chebula (Haritaki) Fruit Extract*, Eclipta Prostrata (Bhringraj) Leaf Extract*, Centella Asiatica (Gotu Kola) Leaf Extract*, Curcuma Longa (Turmeric) Root Extract* & Naturally-Derived Limonene*
*Indicates Organic Ingredient
NO HIDDEN CHEMICALS | NO ADDITIVES | NO PRESERVATIVES | NO ARTIFICIAL FRAGRANCES
Before you incorporate these face-care essentials into your everyday routine and begin to witness a complete transformation of your skin's look and feel, here's something luxurious that'll take you by a pleasant surprise...
Squeeze out a dime-sized amount of the cleanser and add a few drops of water to it. Make a creamy paste and massage it gently all over your face and neck. Rinse thoroughly with water.
You'll be able to recognize the synthetic-free, pure, and natural nature of both the products first, by their AROMA and then by their SOOTHING TEXTURE...
Keeping the principles of 'skin rewilding' in mind, these products have been formulated WITHOUT including any artificial fragrances or texture-softeners.
This means, the time-honored herbs and oils, like COCONUT, SHEA BUTTER, SUNFLOWER OIL, ROSE OIL, ASHWAGANDHA, GOTU KOLA, AND MORE packed in these formulations make them naturally moisturizing and luscious!
Unlike artificial ingredients and synthetic chemicals that make regular cleansers and creams smell either "too chemical-y" or heavily scented, these products guarantee a PURE and LUXURIOUS experience for your senses...
Take a pea-sized amount of the moisturizer and gently feather it across your face and neck. Massage for a few seconds and you're good to go (Feel free to skip makeup and flaunt your naturally even-toned bare skin!
Trust us, you'll feel like you're on a topical vacation each time you use these products!
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“I am using the products line for face care and wow!
Right away I could feel the difference with the face wash leaving my skin moisturized, not dry. All of the products brought unique results of...moisturizing, soothing in their own way. A great find for aging 61 year old skin.”
- Karen N. about Ajara Skincare
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“Finest skin care.
I am 49 and I have tried EVERY high end beauty serum, lotion, and elixir on the market, I think! Nothing, I mean it, has come close to giving me the youthful glow I have now from using the Ajara skin care! I am constantly complimented on looking WAY younger than my age, and I feel great finally using products that aren't made with harsh chemicals!! Its Ajara or NOTHIN for me now!!"
- Collen L. about Ajara Skincare
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“I honestly believe my age is reversing with your products!
When ppl ask me about my 15 yr old Son and I tell them he's my Grandson, they corner me and beg for my secrets! I have Loved every product I've tried from this site, so far and the price is awesome too!"
- Linda about Ajara Skincare
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“Simple, easy to use products. Very high quality!!
I am in my early. 60s. Dry, dehydrated, post menopausal skin. Believe me when I say that I have tried absolutely everything. For your products work and they work very quickly. I am absolutely thrilled with the condition of my skin the results were visible almost immediately. No flaking no dry patches no tightness just wonderful glowing skin"
- JoAnn L. about Ajara Skincare
Other bestsellers that are loved by our customers!
Firms the look of saggy skin on the arms, legs & whole body
Brightens the look of dark circles and brings out your spark circles
Lightens the look of dark spots and gives an even-toned gold-like glow