1. It Lets You Detangle Easily. No Fights With Your Combs Anymore  

Moringa and Black Gram along with Hydrolyzed Quinoa and Panthenol support, enrich and silken the hair and form a cuticle moisture barrier. This makes it easier to comb and detangle knots both when wet and dry.

And hair that’s easier to comb is harder to break.

In clinical testing, hair samples washed with Soft-O-More were 86% and 87% easier to comb in wet and dry states, respectively, compared to a neutral shampoo.

2. It’s the First Shampoo Ever to Contain Ayurveda’s Hair-Loving Legends

Moringa, Black Gram, and Gotu Kola are three of Ayurveda’s most powerful herbs that work together in this formula.

Moringa forms a moisture barrier over the strands giving them a smooth, silky feel. It also supports the hair and scalp while reducing the appearance of grays, damaged and scanty hair.

Black Gram has deep moisturizing and dryness dispelling properties. It maintains hair’s natural strength and enhances overall hair resilience.

Gotu Kola has a protein-rich profile that supports nourishment, helping the hair and scalp feel refreshed and revitalized.

These time-tested botanicals have been trusted for centuries. Now they’re in your shower.

3. It Cuts the Frizzy Look Without Killing the Volume. No Blowout Needed.

Most smoothing shampoos leave your hair flat, because they contain heavy Ingredients (like dimethicone, certain oils or waxes) to coat the hair to reduce frizz but also weigh it down.

But Soft-O-More contains no silicones, heavy oils or waxes, sulfates or strong salts, so it lets hair stay light and airy. This allows for natural movement and volume while still taming that frizzy look.

That way your hair doesn’t just behave better; it looks fuller, fresher, bouncier and more alive. All this with no harsh chemicals or styling damage.

In clinical testing, Soft-O-More delivered 93.15% more volume than a neutral shampoo!

4. It’s Moisture-Locking, Not Moisture-Stripping

Say goodbye to that “squeaky dry-clean” feeling that’s actually your hair crying out for moisture. Unlike harsh shampoos that strip away your scalp’s natural oils, Soft-O-More uses a coconut- and sugar-derived cleansing system to gently yet effectively remove buildup without disrupting your hair’s protective barrier.

To actively retain hydration, it’s enriched with powerful humectants like Glycerin, Betaine, and Sodium PCA, all of which draw moisture into the hair shaft and help lock it in. The result? Clean, balanced hair that feels soft and hydrated, not dry, tight, or frizzy.

This unique formula respects your hair’s biology, so it cleanses without compromise, making it ideal even for dry, damaged, or mature hair types.

5. Its Protein-Powered Hydrolyzed Quinoa Delivers Real Shine. No Styling Tools. No Buildup.

One of the genius ingredients inside this shampoo is Cuticle-Smoothing Hydrolyzed Quinoa, a plant protein that forms a sheer, protective layer over each strand.

Think of it like a natural cuticle support: it seals in moisture, smooths out the look of roughness, and leaves your hair with that elusive soft shine you thought was gone for good.

No silicones. No buildup. Just hair that behaves beautifully, both wet and dry.

6. It Strengthens and Revitalizes the Look of Hair

As we enter or 30s and 40s, our hair often thins, frizzes, or turns wiry. Soft-O-More is specially designed for hair in its 30s, 40s, and beyond as it restores a silkier texture, minimizes breakage, and gives your hair a firmer, denser, more youthful appearance.

Ingredients such as Vetiver, Channelled Rack and Beet Root moisturize deeply, reduce the look of dry, damaged hair, and improve its flakiness and frizzy look.

7. Light, Fresh Scent, Not Overpowering Perfume

You’ll love how subtly sophisticated Soft-O-More smells. Inspired by Ayurvedic botanicals, the natural aroma is floral, fresh, and just enough to make your hair feel like it’s had a spa day, not a chemical bath.

Infused with a zesty floral aroma, every wash becomes a refreshing ritual that lifts your hair and your senses.

8. Created for Women Who've Outgrown Teen Shampoo

Most shampoos on the market are designed with teenage scalps in mind: oily roots, fast-growing hair, and almost concern for hydration. But grown-up hair has different needs.  

Soft-O-More is formulated for real, grown-up women whose hair needs more nourishment, hydration, and volume.

If your strands are drier, coarser, or more prone to frizz and breakage than they used to be, Soft-O-More is made for you. It’s rich in nourishing botanicals and moisture-retaining ingredients that cater to your stage of life, not your daughter’s (or niece’s).

9. It’s Silicone-Free, Sulfate-Free and Guilt-Free.

Many shampoos use silicones to deliver temporary smoothness and sulfates for a frothy lather, but they leave your hair dry, weighed down, or worse over time.  

Soft-O-More is different. It’s free from sulfates, silicones, parabens, and synthetic fragrances. It’s full of plant-powered goodness instead.  

That means it works with your hair, not against it, delivering real, long-term benefits, not short-term cover-ups.

10. Trusted by Women Everywhere with Dry, Frizzy, Unmanageable Hair

Thousands of women dealing with dry, unruly, or rough-textured hair have made Soft-O-More their go-to solution. After just a few washes, they report softer strands, reduced look of frizz, easier detangling, and hair that behaves, finally.

It’s not just a shampoo. It’s a daily hair ritual they don’t want to go without.