Soften the look of unruly, frizzy and dry hair and smooth the look of frazzled, rough hair and flyaways with an intense protein-rich, moisture-locking boost
Give thinning, scanty, aging hair a nourishing volumized bounce and bring back the lustrous shine and soft silkiness of your 20s
INTRODUCING
SOFT-O-MORE
SHAMPOO
The Unfrizzing, Super-Softening, Luster-Locking Hair Cleanser For All Ages Especially For People Aged Over 40
Enriched with 5000-year-old Ayurvedic Hair Heroes Moringa, Black Gram and Gotu Kola + Cuticle-Smoothing Hydrolyzed Quinoa
NO-KNOT SILKY SMOOTHNESS +
PROTEIN-RICH MOISTURE-BOOSTING VOLUME
Rich yet lightweight, this translucent-golden gentle formula lathers into a soft, airy foam giving your hair a deep yet delicate cleanse
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FIRST EVER SHAMPOO in the history of haircare with a balanced blend of both Ayurveda’s Tree of Life, Moringa and Holy Grail Black Gram.
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Ingenious formula that infuses ancient Ayurvedic hair-silkening legends Moringa, Black Gram and Gotu Kola that provide a hydration boost as well as locks in and retains all that moisturizing goodness effectively softening and smoothing the look of dry, frizzy hair.
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Cuticle-Smoothing Hydrolyzed Quinoa works by forming a layer over your hair (mimicking the cuticle’s natural function), smoothing out roughness and giving it a glowing, shiny appearance.
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Dual action of deeply cleansing and moisturizing with a science-backed blend of traditional Ayurvedic and modern nature-derived ingredients to gently yet thoroughly clean the hair and scalp without stripping it of natural oils.
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Ayurveda’s Tree of Life Moringa and Holy Grail Black Gram along with Hydrolyzed Quinoa and Panthenol support, enrich and silken the hair and form a cuticle moisture barrier making it easier to comb and detangle knots both when wet and dry.
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Frizzy look reducing ingredient blend that moisturizes, smooths and lessens static (those little crackles of electricity) in the hair minimizing flyaways and that unwanted fuzzy hair-halo or the permanent look of being electrocuted⚡
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Dermatologically tested, this shampoo gives your hair a volumized bounce, lustrous shine and silky-smoothness that will make your hair slip through your fingers – you won’t stop twirling it!
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A faint floral zesty aroma that instantly invigorates the senses and creates a revitalizing experience all while gently cleansing, deeply nourishing and impressively softening your hair – making your otherwise ordinary hair cleanse a rather luxurious experience.
Rache D
35
Does wonders to hair
“I was impressed by how this products tamed (the look of) my frizzy hair . It does an amazing job . After using it ,my hair improves.”
This is just one result. Keep reading to see more real results...
Picture this:
You’re getting ready for your daughter’s rehearsal dinner and while you’ve picked the best outfit (in which you look amazing!), your makeup has you glowing – everything is workin’ – but you can’t help but wonder why people keep looking over you with furrowed brows while talking to you. And while you didn’t intend to steal the spotlight from your daughter on her big day, you seem to be the talk of the party, until someone rudely complements you for that fuzzy, electric-shock-look you’ve got going.
So, what do you do? In an attempt to save yourself from any more bad hair days you combat frizz by straightening it or styling your hair in discrete updo. All this just worsens the issue and makes your hair even more untamable – woe is you!
If you think a change in weather will solve your frizzy hair dilemma, here’s the real shocker
–
frizzy hair isn’t
just about humidity!
Just like how age shows up on your skin with the onset of fine lines, wrinkles, and age spots,
so does it show up on your hair with not just graying but also dryness, thinning and frizz.
Let’s look at how your hair ages over time...
In your 30s
Slower Hair Growth: The anagen (growth) phase of the hair cycle begins to shorten, while the telogen (resting) phase gets longer, leading to slower hair growth
Graying: The melanin or pigment production in your hair starts to decrease, leading to the appearance of gray hair
In your 40s
Noticeable hair loss: Approximately 40% of both men and women may begin to show noticeable signs of hair loss
Sebum reduction: The scalp produces less sebum (natural oils) as you age, leading to drier hair
In your 50s
Hair thinning: Around 38% of women experience significant hair thinning
Increased graying: Significant or full graying starts around this age. Gray hair is also often coarser and frizzier
Increased dryness and frizz: Over 50% of women over 50 report increased hair dryness and frizz linked to hormonal changes. This is most likely due to the significant drop in estrogen during menopause
In your 60s
Balding: 53% of men and 37% of women over 65 show signs of balding, often accompanied by changes in hair texture and frizz
As you age, your hair goes through a transformation—sometimes subtle, sometimes dramatic. What once worked for your strands may no longer deliver the same results, leaving you wondering why your hair feels different. This is how you will know if your hair is truly aging...
5 signs your hair is aging
1. Texture Change
Hair that once had volume, defined curls or natural waves may begin to go limp and lose its shape due to decreased keratin production.
2. Reduced Density:
Thinning and a gradual loss of hair (that feels a lot more than normal) makes it more fragile and in need of targeted care.
3. Increased Frizz:
Dryness makes the strands more prone to flyaways, turning what was once smooth, manageable hair into something that feels unpredictable.
4. Lower Porosity:
The hair cuticle can become more porous with age, making it harder to retain moisture and easier for frizz to take over.
5. Hair Type Change:
Your hair type itself can shift, what was once straight hair may develop waves, wavy hair may become more unruly, and curly locks may loosen over time.
Think of your hair like an old, well-loved cashmere sweater—without the right care, it can lose its softness, develop static, and start feeling rougher to the touch. But with the right care, it can feel smooth, soft,and beautiful once again.
That’s exactly what the Soft-O-More Shampoo does for your hair.
Before Soft-O-More Shampoo hit the digital shelves, it went through stringent rounds of testing until our team of experts finally perfected the formulation.
And the numbers will have you impressed, take a look at the results!
First,
we tested it in the lab where hair samples were washed using Soft-O-More Shampoo in comparison to a neutral shampoo. These are the results of the Diastron Tensile Tester (a specialized device used to measure the strength, elasticity, and breakage resistance of individual hair fibers) after 6 wash cycles...
Compared to the neutral shampoo, Soft-O-More Shampoo showed:
93.15%
MORE VOLUME
87.86%
LESS BREAKAGE
86.29%
EASIER TO COMB IN WET HAIR
87.62%
EASIER TO COMB IN DRY HAIR
Then,
we put it through a sensory evaluation by an expert panel who used Soft-O-More Shampoo for 6 wash cycles on hair swatches.
Compared to the neutral shampoo, Soft-O-More Shampoo showed:
96.67%
LESS FRIZZ
95.12%
MORE SMOOTHNESS
92.41%
MORE SOFTNESS
91.38%
MORE MANAGEABLE
91.18%
MORE MOISTURE
86.96%
MORE SHINE & LUSTER
Lisa S.
52
Soft, smooth, frizz free hair!
“Not only does this hair care set smell wonderful, very spa like, my hair is fine and thin, and I usually don’t use conditioners and masks because they are way too heavy for my hair, however I found right away that these products were not heavy or greasy feeling, and they left my hair soft, smoother, as well as frizz free (in appearance). Since I’ve stopped coloring my hair, the grays tend to be frizzy, but not anymore, even after blow drying. This set is full of high quality ingredients that nourish, hydrate and protect (the look of) my hair. I will definitely continue using these products.”
Angela C.
53
Hydrated & softer hair after only 2 washes!
“Softer more hydrated hair after only 2 washes! With its blend of Ayurvedic herbs, my hair feels softer, looks shinier, and is noticeably healthier. The natural scent is fresh & clean. Highly recommend for anyone seeking a holistic approach to hair wellness. My waves felt more defined & less dry.”
Tracy M.
44
Amazing Soft Hair!
“I loved this trio of soft hair products! The Before Mask was so thick and easy to apply to my head, root to tips. I really believe this mask helped so much! The shampoo and conditioner were just as good! The shampoo thoroughly cleaned my hair! The conditioner was the secret to the soft, frizz free look! My hair is thick and my waves were amazing after an air dry! I received so many compliments! The smell was so pretty too!!”
Now that you know it works, how about what makes it work?
5000-year Ayurveda’s Tree Of Life, Moringa and Holy Grail, Black Gram for the First Time Ever in a Shampoo!
MORINGA
Moringa also known as the ‘Tree of Life’ in Ayurveda is a long-standing, time-proven, nutrient-rich plant that been used in traditional wellness formulations in India and other South Asian countries for centuries. It gets its moniker because almost every part of the moringa tree is beneficial from the top of its leaves to the tips of its roots! Its Sanskrit name, "Shigru," translates to "one that moves like an arrow," highlighting its believed ability to penetrate the body’s tissues to deeply nourish and support.
Discovered around 2000 BC in northern India, Moringa’s efficiency and efficacy were quickly recognized by traditional Indian doctors, which led to it being called the Tree of Life or Miracle Tree. But it is only now that the West has discovered this Tree of Life’s hidden powers.
Ayurvedic texts describe Moringa in relation to both Pitta and Vata doshas, and is traditionally known to support overall harmony and vitality of your body.
Vata dosha, is traditionally characterized by dryness in Ayruveda. Moringa’s nourishing and moisturizing qualities can help soften the appearance of dryness. Its rich nutrient content lends hair a smoother, softer, more moisturized look.
Pitta dosha is characterized by a sun-like quality. In Ayurveda, Moringa is traditionally used for its cooling and soothing properties, which are believed to help create a sense of balance.
When it comes to haircare, Moringa is prized for its ability to form a moisture barrier over the strands giving it a smooth, silky feel. It also deep conditions and supports the hair and scalp.
Moringa, especially its oil, is packed with zinc, an essential nutrient linked to the natural presence of keratin, which is a key protein in hair.
Apart from being an excellent hair emollient and softener, Moringa deep cleanses, adds luster, bounce and reduces the appearance of grays, damaged and scanty hair.
This Tree of Life has been traditionally used in Ayurvedic hair rituals that focus on scalp and strand care for its ability to add “life” or bounce back into dull, lackluster hair.
BLACK GRAM
There’s a reason Black Gram is a key ingredient in so many of our products. Considered the Holy Grail of age-defying beauty in Ayurveda, Black Gram is power-packed with essential nourishment and is known for its moisturizing properties. Traditionally used in Ayurveda to address dryness and roughness —key concerns as hair ages – commonly linked to Vata.
It is also called the “utter nourisher” for its deeply moisturizing and dryness dispelling properties. The youth boosting properties of Black Gram maintain hair’s natural strength and vibrancy and enhance overall hair resilience, making it look smoother, shinier, and more manageable from the cuticle level.
Meet the Scientifically-Backed Ingredient that Elevates Ayurveda’s Hair Benefits Perfectly
CUTICLE-SMOOTHING HYDROLYZED QUINOA
Hydrolyzed Quinoa is a powerhouse ingredient that works with your hair’s natural structure to help keep it smooth, soft, and healthy-looking.
Quinoa in its most natural form is a complete protein, which means it contains all eight essential amino acids—something your hair craves to maintain its resilience and vitality. When hydrolyzed, this protein is broken down into smaller particles so that it can easily bind to and coat the hair to lock in moisture and create a lightweight, flexible moisture barrier around each strand. The result? Hair that feels softer, looks shinier, and is easier to style.
Its advanced and unique protein chemistry boosts your hair’s natural vibrancy and color, leading to beautiful, lustrous-looking hair.
Hydrolyzed Quinoa is a powerhouse ingredient that works with your hair’s natural structure to help keep it smooth, soft, and healthy-looking.
Quinoa in its most natural form is a complete protein, which means it contains all eight essential amino acids—something your hair craves to maintain its resilience and vitality. When hydrolyzed, this protein is broken down into smaller particles so that it can easily bind to and coat the hair to lock in moisture and create a lightweight, flexible moisture barrier around each strand. The result? Hair that feels softer, looks shinier, and is easier to style.
Its advanced and unique protein chemistry boosts your hair’s natural vibrancy and color, leading to beautiful, lustrous-looking hair.
There’s more to this formula
than just these 3 hair heroes.
Key Ingredients & Benefits
Gotu Kola
Smoothing | Soothing | Cleansing
A sought-after Ayurvedic herb with a protein-rich profile that supports nourishment, helping the hair and scalp feel refreshed
and revitalized.
Shatavari
Conditioning | Calming | Soothing
Also known as asparagus root, this Ayurvedic herb calms, sooths and softens hair. It also supports the roots and adds shine.
Black Seed
Conditioning | Nourishing
A natural Ayurvedic hair moisturizer and nourisher. Works in harmony with scalp’s natural oils, smooths
hair, making it look less
frizzy and more
manageable.
Neem
Conditioning | Cleansing
A well known Ayurvedic herb that maintains a clean, balanced environment and soothes
scalp.
Vetiver
Moisturizing | Cooling
An Ayurvedic herb known for its water retaining capacity and cooling properties. It keeps the scalp moisturized and nourished
and reduces dryness
and flakiness.
Channelled Wrack
Moisturizing | Soothing
A type of brown algae rich in hair-loving nutrients, it enhances shine, moisturizes and reduces the look of dry, damaged
hair.
Beet Root
Moisturizing | Hydrating
A natural ingredient that provides lasting hydration, fortifies moisture barrier and makes
hair look smooth, bouncy
and silky.
Sodium PCA
Conditioning | Moisturizing
A nature-derived humectant that attracts moisture from the air and locks it in, making hair more manageable and less
frizzy looking.
Complete List Of Ingredients:
Water (Aqua/Eau), Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Cocamidopropyl Betaine, Glycerin, Betaine, Coco-Glucoside, Sodium PCA, Benzyl Alcohol, Panthenol, Sodium Lauroyl Lactylate, Moringa Oleifera (Horseradish Tree) Seed Extract, Citric Acid, Hydrolyzed Quinoa, Centella Asiatica (Gotu Kola) Extract, Guar Hydroxypropyltrimonium Chloride, Xylitylglucoside, Asparagus Racemosus (Asparagus) Root Extract, Beta Vulgaris (Beet) Root Extract, Fructooligosaccharides, Anhydroxylitol, Azadirachta Indica (Neem) Leaf Extract, Nigella Sativa (Black Seed) Extract, Vetiveria Zizanoides (Vetiver) Root Extract, Vigna Mungo (Black Gram) Seed Extract, Dehydroacetic Acid, Maltitol, Xylitol, Sodium Benzoate, Aloe Barbadensis (Aloe Vera) Leaf Juice Powder, Sodium Gluconate, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Pelvetia Canaliculata Extract, Sorbic Acid, Fragrance, Limonene
Here’s what customers have to say about other hair care products from The Ayurveda Experience
Arleen J.
(about other products from The Ayurveda Experience)
63
⭐⭐⭐⭐⭐
The Best!
I am 63 and have used my fair share of hair products. In fact, I worked at beauty salsons for many years. This is the best product I have ever used on my hair!! ... The results were amazing. Super shiny hair with (the look of) lots of volume. I will definitely be reordering.”
Nancy M.
(about other products from The Ayurveda Experience)
71
⭐⭐⭐⭐⭐
Great Hair Oil!
“I love this hair oil from Ayurveda Experience (along with all of their products). I rub it onto my scalp and through my hair before getting in the sauna. It easily washes out and leaves my hair feeling moisturized and silky.”
It’s Time For Change!
Most often, frizzy hair is tackled with straightening treatments that are loaded with harmful chemicals that only add to the damage, frizz and overall unmanageability of your hair. The other option is always tying it up in a hair spray, mousse, gel, wax, what-have-you overload that suffocates your hair and scalp. When all you need is a well-formulated Ayurvedic-based shampoo to untie the knots!
These women are proof that Soft-O-More is the one that will end your tress stress!
Here are their honest reviews*
Jacqueline A.
40
⭐⭐⭐⭐⭐
Great hydrating shampoo and conditioner!
“The Ayurveda Experience Softer Hair Regimen has been such a nourishing treat for my hair. The combination of the shampoo and conditioner feels like pure self-care, and it’s clear that each product is packed with thoughtful, Ayurvedic ingredients. The shampoo is gentle yet effective, cleansing my hair without leaving it dry or stripped, which is so important for someone like me with naturally dry hair. The conditioner is lightweight, yet it locks in moisture beautifully, leaving my hair shiny and smooth without weighing it down.
After just a few uses, my hair feels softer, healthier, and more hydrated. Plus, I love knowing I’m using natural ingredients that are kind to my hair and scalp.”
Emma A.
30
⭐⭐⭐⭐⭐
The product fulfilled its purpose
“I have been using the product for 15 days, it left my hair soft, manageable and less heavy, it also cleaned the roots well and hydrated my ends, it worked perfectly.”
Svetta G.
38
⭐⭐⭐⭐⭐
Love the textures
“This trio is really nice! The hair mask does a great job conditioning my hair and has a nice herbal scent. The shampoo feels creamy and washes my hair without stripping it. The conditioner is really creamy and reminds me of the mask in texture. It conditions the hair nicely and washes out easily. This trio has made my hair look healthier and more voluminous.”
Lori R.
52
⭐⭐⭐⭐⭐
Ayurvedic shampoo set
“This system really impressed me. I didn’t add any product and my hair looked and felt less frizzy. It has great hydration without feeling weighed down. I just wish the shampoo would lather more because that’s what I’m used to. I also wish it had a prettier scent but still smells fresh ... Other than that, I really love it!”
*Incentivized reviews: a free product was given in exchange for honest feedback.
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