As we age, our skin loses collagen and oil glands and gets thinner and less elastic. The dark blood vessels around the eye area now become more visible, causing the area to look darker, more hollowed, and more aged.  
Of course, dehydration, lack of sleep, and sun exposure, among others, are major reasons why you have prominent dark circles. 

 
And as we embark on the journey into our 40s, 50s, or beyond, the thin, delicate skin around the eyes gets more prone to dryness, irritation, and pigmentation, showing the earliest signs of fatigue and aging. 
 
The result? The prominent, dominating look of DARK CIRCLES, HOLLOWS, CROW'S FEET, FINE LINES, TIRED LOOK, and PUFFINESS overwhelm our natural charm. (Did you know a tired, darkened eye area can make you look almost 10 years older than you actually are)
 
What's worse – 

The Modern Beauty Industry has convinced us that makeup and concealing are the ONLY ways to look youthful, radiant, and well-rested. 

But does it have to be so? 

Certainly not! Especially if you’ve ever heard of Ayurveda! This 5000-year-old Science of Life is a holistic system of medicine that focuses on tackling problems at their roots. 

In fact, that’s what makes Ayurveda stand out – instead of being corrective, it’s preventative and prefers long-lasting, real transformations over quick-fix solutions. 

So that you can flaunt real, beautiful skin rather than hiding and concealing it behind makeup. 

2. Use specialized products made EXCLUSIVELY for the eye area. (Go BEYOND simple moisturization)

Being the thinnest and most delicate, the skin around our eyes is not as forgiving as the rest of our face is and really needs to be handled with care. 

Regular Face Moisturizers CANNOT work for the under-eyes as well as we'd want them to!

But we get the apprehension.

If you have noticed the skin around the eyes getting dark, wrinkled, sunken, or droopy, even though you might be using an unctuous eye cream, this could be the reason – 

While most eye creams do the basic job of moisturizing the skin, that’s all they end up doing. And the moisturization, too, hardly stays for long. 
Reason? Most eye creams are occlusive in nature, which means they stay on the skin, forming another layer. 
While they keep your under-eyes from getting drier, this moisturization hardly reaches any other layer of the skin. 
Worse, a lot of such eye creams leave your skin with those undesired, much avoidable small balls of built-up keratin - those dreaded bumps called milia. 

In short, most eye creams ONLY moisturize (if anything)!

Now,

Moisturization is important. But it’s not enough! We need to go BEYOND it!

You must go for an emollient with proven, time-tested ingredients that have unmatched moisturizing supremacy, penetrate and nourish the 7 layers of the skin, and go on to really brighten the skin from within, giving it a radiant, plump and smoothed appearance.

One such ingredient that embodies ‘going beyond moisturization’ in its truest sense is the Golden Emollient – Ghee. 
Ghee has held reverence and continues to do so in what is known as the oldest proven Science of Life - Ayurveda!  

According to the ancient Ayurvedic text, Sushruta Samhita, Ghee comes along with a world of benefits. Right from nourishing the tissues, and pacifying the doshas to even keeping your gut healthy, ghee is an excellent wonder-worker – that's revered in every household, especially in India.

In fact, Ghee was (and continues to be) used in a unique Ayurvedic therapy for the eyes called Netra Basti or Ghee Bath to relieve dryness, redness, discomfort and soothe the eyes as well as the skin around them.

The importance and auspiciousness of Ghee can be gauged from the fact that the ancient scriptures called it 'the sacred food'. But the benefits of Ghee go BEYOND being a superfood for internal consumption! What it does for the under-eye skin is something that even Ayurveda swears by! 

Some Important Karmas (Action) And Benefits of Ghee for the Skin as per Ayurveda are: 

• Ojovardhark - improves the overall vitality and Ojas of the body. Ojas is the life-giving sap that nourishes all of the tissues of the body. Provides intense, long-lasting, 7-layer deep moisturization to dry, dehydrated skin. 
• Rasayana - exhibits rejuvenating properties. Rejuvenates dull, tired-looking skin for a well-rested look. 
• Kanti Prada – is radiance bestowing. Lightens the look of blemishes and dark circles. 
• Tvachya - improves the skin tone, complexion and overall health of skin. 
• Vayasthapana—is believed to be age-restoring. Targets the appearance of common signs of aggressive aging around the eyes. 

Ghee is obtained by the process of clarifying milk fat at a high temperature. This not only intensifies its unctuousness, but it also removes the lactose from it, making it safe to be used by those intolerant to dairy.

This unique golden Ghee is a rich source of energy, fat soluble vitamins - like Vitamin A, D, E, K, essential fatty acids, and delivers these nutrients to the deepest layers of the skin.
Each of these has specialized benefits for the skin, working on brightening the skin and improving the look of wrinkles and droopiness.

It also revealed that the brilliant golden color of ghee is due to the presence of carotene in it.  

But should we use just plain Ghee on the skin then? 

Sure, you can... Even when applied alone, Ghee can have a noticeable transformative effect on your skin.

But here’s how you can go beyond! 

Ghee has another very important and really unique property – it has a supreme trans-epidermal penetrative quality and enhances the topical bioavailability of other herbs. This means that Ghee acts as an exemplary carrier to other targeted ingredients, helping them deliver their potent, active powers to the deepest of skin cells. Ayurveda calls it an Anupam - or a vehicle for other potent herbs.
Not only that, Ghee creates a synergistic effect with other ingredients – and effectively lightens the look of Dark Circles and smooths the look of wrinkles.

• Firming: Rose, Carrot seed oil, Chamomile, Lemon Peel, Green Tea. 
• Even-toning: Sandalwood, Lavender, Fennel, Lotus, Wintergreen. 
• Rejuvenating: Rose, Gotu Kola, Chamomile, Green tea. 
• Soothing: Lavender, Sandalwood, Rosehip, Sage oil. 
• Hydrating: Rose, Lavender, Sea pearl, Sandalwood. 
• Nourishing: Ghee, Lotus, Coconut milk, Green tea. 

Imagine, what if, instead of those nagging dark circles ruining your charismatic look, you could adorn your eyes with the enviable ‘Spark Circles’?! 

Say “move over!” to the look of Dark Circles and say No to concealing and hiding! 

With the right set of ingredients, zero toxicity, and an indulging daily ritual, you can bring out and flaunt your Spark Circles! 

What’s that, you ask? 

It’s the youthful, glowing skin around the eyes that makes you look well-rested, more awake, and refreshed, without the help of any concealer!   

And how can you bring out your Spark Circles? 

By using a 100% Natural, Organic Eye Care SUPERHERO that carries the legacy of Ghee and can brighten the look of dark circles and imbue radiance into the skin for those head-turning, compliment-grabbing SPARK CIRCLES! 

• The amazingly deep penetrating effects of Ghee helps seep the goodness for other ingredients too like rose oil and sandalwood deep into the layers of the skin. 
• Dehydration is one of the pivotal reasons that cause dark circles, hence hydrating the skin with this triple action hydrator trio is perfect. 
• Other than hydrating the skin, Ghee keeps the moisture locked in for elongated hours. This is perfect for thin skin under the eyes. 
• Rose oil is said to be extremely beneficial in refreshing and revitalizing the skin, hence, making the under-eye area brighter and more luminescent. 
• Sandalwood works on soothing the appearance of pigmentation caused due to over-exposure to the sun.  

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"Magic in a jar!
I worked in the cosmetic industry for 20 years in the past. I’ve used 200.00 dollar eye treatments and 10.00 treatments. I’ve tried them all, but nothing compares to Ajara. This is the FIRST and only eye treatment that not only lasts far longer than any other I’ve used, but just a tiny amount is needed. I actually look forward to applying it, as it literally glides on, but here’s the best part...... I’m 62, and I often hear “ you look 20 years younger, you haven’t any wrinkles or “ crows” feet around your eyes. And no, I haven’t had any “ work “ done.Ajara is magick in a jar. I most definitely recommend this product, and will be purchasing again very soon.

- Barbara A. from United States 

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"The BEST x 500" 
There is no better under eye moisturizer. There just is NOT. I have tried MANY. 

-Martha C.  

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"Amazing eye cream!! "
 I am 40 years old and I have been using this eye cream and I cannot say enough nice things about it. I have skipped eye make up completely since I am getting told how youthful and energized my eyes are looking. I am thoroughly impressed with the outcome of this. The area under the eyes are softer and brighter with each night use. I will be purchasing with this company again since I absolutely love their products.

-Pauline  

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"looks promising!"
seems like a good product so far - skin below my eyes instantly firms up and lines are visibly softened - no other eye creams which i have used in the last 30 years does this. 

-Susan  

Thousands of Ageless Beauties have used it, absolutely love it, and recommend it!  

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"Best Product Ever!" 
Yay! I finally found it! I should've known that Ayurveda, with its all-natural ingredients, would be the way to go; but I'd never seen the eye butter before. I use it morning & night ... and totally love it. After light placement in the morning, my undereye concealer adheres beautifully, with no crinkling. Halfway through the first jar, there's an undeniable difference. I'm All In & highly recommend it for you, too!  

-Jeanette F. 
Age 64 

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"Defying Eye Butter !!! " 
I absolutely LOVE this product!! I use it every night , and it gives me such a natural glow. And I can use it with or without makeup. I can’t say enough about how it has improved my eyes . I really love this products. . 

-Brenda C.  
Age 58 

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"Great for moisture deprived eyes !!! " 
Love how this works with my under eye makeup. It makes it so it looks natural after I blend it in. I’m almost at a point where I no longer need makeup.  

-Kathy F.
Age 64