Imagine you are someone who has always been surrounded by books. Your glasses have grown up as have you - changing styles, shapes, and colors. The one thing that hasn’t changed, though, is that smudged kohl look you’ve sported all these years. The funny thing is, you don’t even wear kohl. It’s just dark circles.Your college friends used to remark on them. And now it’s your colleagues – but it’s always the same: ‘Didn’t you get enough sleep last night?’ ‘Are you feeling okay?’ ‘Have you tried using makeup’?
(And you, used to all of these and more, just remind them that your dark circles are here to stay and mask your own irritation by telling yourself that you are okay with them.)
Imagine you have had a wonderful summer. Your tan is even. Your hair looks brilliant. Your cheeks have a sun-kissed glow. But then you notice that your eyes are surrounded by an odd hyperpigmentation – like they were given extra sunlight during your tanning time. You try putting ice on them. You remember to destress your eyes with cucumber slices every evening. But the hyperpigmentation remains!
(You just shrug at this pesky little change on your face and try not to think about it too much.)
Imagine it's the evening of an important office event. You have the perfect little black dress on. Your hair is done and you’re putting on makeup. You get your winged eye in just one swipe of the eye liner.
But then you see a shadow under your eye. You try to fix it; you dab a little more concealer, but it only makes it seem baggier.
(You accept that this is just how it is and try to focus on the rest of your face.)
Dark circles under the eyes – something a vast majority of us have experienced at one point or another in our lives – are never independently occurring phenomena. More importantly, it is never topical. However, because the appearance of your face changes so often (even if in minor ways), you may not notice how, over time, the shadows under your eyes turn into dark circles that ultimately become part of your face.
Under-eye darkening of the skin is fairly common. But if you look closely, dark under-eye skin is often accompanied by darkening of the lower eyelids too. Some other conditions, such as puffiness(eyebags), fine lines around the corners of the eyes and a darker hue near the bridge of your nose are also clubbed under the umbrella term ‘dark circles’. Really, 'dark circles' are called as such because they cover the entirety of the eye area, and not just the under-eye skin! Hence the word 'circle'. What you are in fact talking about is 'periorbital darkening' of the skin around the eyes. In other words, the orbit of the eye and its peripheral region appear darkened or discolored.
Now, the periorbital skin darkening may or may not be something you worry about. It can be a nuisance for some and a real issue for others.
Today, beauty is no longer defined by perfection; instead, it celebrates every feature and imperfection for its uniqueness.
However, if you do have dark circles and are not a fan, it is understandable that you worry about hiding them; it may even force you to think about more permanent procedures to get rid of the under-eye darkening. It’s also a pesky little thing that makes people remark on your looks, and that can get a bit annoying, can’t it? Because no matter what you say, it won’t erase the force of the truth that your under-eye circles are noticeable and that they tend to be noticeable. Read on below if some of this already sounds familiar to you. Because while periorbital dark circles can appear for a range of reasons, today, we have the science and the wisdom to combat them. Let’s first understand ‘dark circles’ a little better.
In a word – everyone. It is a great myth that only women of a certain age are susceptible to under-eye darkening. Men and women, and even young adults, can and do develop dark circles around the eyes if their inner well-being is compromised.
Commonly attributed to ‘lack of sleep’, dark circles actually occur for different reasons in different people.
Before we explore the causes for this physical change, something important to remember is that dark circles are not a medical condition in themselves and do not represent the need for medical intervention.
Several reasons and underlying causes lead to darkening of the skin around the eyes. Here are ten causes that resound with most sufferers:
6. Overexposure to the sun
8. Sleep Deprivation
9. Poor diet
10. Smoking and alcohol consumption
12. Some health conditions
Aging for the skin means thinning, losing elasticity, and producing less and less collagen. With age, the darker blood vessels under the skin start to show more, and this turns into a shadow-like darkening of the under-eye area.
2. Fatigue and eye strain
At times, extreme exhaustion and tiredness cause darkening of the delicate skin around the eyes and even the mouth. Similarly, excessive straining of the eyes caused by increased screen time leads to enlargement of the blood vessels around the eyes, ultimately creating dark under-eye circles.
While not usually associated with the eyes, allergies can, in fact, trigger dark circles in many people. If your allergy symptoms include itchy eyes, redness, and dilated blood vessels, then chances are that every allergy attack will also cause your under-eye skin to puff up and likely darken over time.
As is the case for the rest of our body, hydration affects our eyes and the delicate under-eye skin as well. When the body loses essential moisture, it fights to preserve whatever it has left. This causes water retention, bloating, and puffing in several areas of the body, including the face. If you face frequent symptoms such as these, you might want to take a look at how much water you intake on a daily basis.
5. Overexposure to the sun
Commonly loved for its tanning effects, something we don’t think about is how the harsh rays of the sun impact our eyes. Too much sun causes excess production of melanin. When produced in high amounts (which the body does not need), melanin leads to deeper pigmentation of the most affected skin, such as the skin around the eyes. So those stylish sunglasses are not just good to complete your look; they’re essential for protecting your eyes!
This should not come as a surprise, but you would be amazed to learn how often it is forgotten when looking for reasons for dark circles. If you have lower levels of red blood cells, it is also possible that you develop patches of pale or even dark skin around the eyes, mouth, and knuckles. Time to check your iron intake and your overall diet.
7. Poor diet
What you put into your body eventually decides how you will feel on the inside and look on the outside. So, it makes sense that a body deprived of essential fiber, vitamins, minerals, antioxidants, and other nutrients will develop hyperpigmentation, skin darkening and loss of elasticity. One of the outcomes of poor nutrition is also dark circles around the eyes.
8. Smoking and alcohol consumption
People who smoke regularly are also prone to suffering from sleep deprivation. Because cigarettes contain nicotine, smokers experience a nicotine stimulant effect that not only messes with their sleep cycle but also directly affects their skin, causing it to age prematurely. Similarly, frequent and excessive alcohol consumption leads to dehydration and of course, premature aging of the skin, both of which will show up as dark shadows under the eyes.
Remember, even if you are not a smoker, second-hand smoke is equally harmful to your skin! You might not inhale the smoke, but it settles on your skin, affecting the topical protective layers and breaking down skin barriers, ultimately causing dryness, patchiness, and darkening.
Of course, with time and some lifestyle and skincare changes, your dark circles may reduce or lighten. But if you find that you are doing everything right, but the shadows under your eyes remain, then dark circles could be running in the family.
Just like it is mentioned above about poor diet, for the delicate skin around the eyes and mouth, it is doubly true that what you feel on the inside shows up on the outside. Stress is a leading cause for many major health issues in all age groups. But what it also does is cause changes in physical appearance. Dark undereye skin is one of the impacts of long term stress.
11. Sleep Deprivation
Lack of sleep, especially for a prolonged period of time may result in stretching out and irritating the folds of the skin under your eyes, giving them a sallow, sunken appearance.
12. Some health conditions
As stated earlier, while dark under-eye skin or periorbital darkening in itself is no cause for alarm, if they are caused by underlying health issues, it might be a good idea to do some investigation and identify the root of this condition. In such cases, there may be other concerns cropping up along with the dark circles.
There is one more truth about dark circles that we often forget or overlook - complexion and skin tone differences.
DID YOU KNOW
All skin tones and complexions reflect color differently. That’s why bright colors give lighter and darker hues on different skin tones! If you are light-skinned, those darker purplish hues under your eyes are blood vessels that are too visible. If you have a darker complexion, the slightly darker tone under your eyes results from more melanin concentration in the delicate folds of skin in that area. These aren’t even dark circles! So, instead of despairing, you just need to nourish, hydrate, and massage the skin around your eyes to maintain its elasticity and health!
And, if you DO have dark circles and your everyday topical eye cream is just not cutting it, you may need to look at some more effective alternatives.
So, what can you do?
You might be thinking, ‘I never knew dark circles could indicate so many underlying issues!’ But deeper knowledge is a good thing, especially when it leads to you making better decisions for your well-being. So, now that you know what can cause periorbital dark circles, you can focus on how to combat them and improve upon what you already have! For this, we turn to the ancient science of health and wellness, scripted by nature experts and handed down over centuries and centuries to us, the modern citizens of the world: Ayurveda.
More than 5000 years ago, healers and medicos learned the secrets of nature and devised ways to implement those lessons into methods of well-being for all. From Ayurvedic texts, we learn that there are three types of body formations that consequently experience three major groups of issues (doshas); these give us the reason why a certain person may experience, say, dark circles more than others.
The Three Body Types According To Ayurveda
Pitta (consists of the elements of fire and water and is associated with heat, sharpness, and determination)
Vata (consists of the elements of air and space and is associated with dryness, lightness, alertness, and creativity)
Kapha (consists of the elements of earth and water and is associated with oiliness, juiciness, and heaviness)
According to Ayurveda, dark circles are brought about by an aggravated vata imbalance. A body governed by vata will likely have dry skin, prematurely aging skin and sagging skin. A body that falls under this category will be more likely to experience dehydration, constipation, and bloating, among other telltale signs.
On the other hand, an imbalance in the Pitta body type is typically marked by hot flushes, excessive thirst and hunger, and a burning sensation in various body parts, which can also lead to darkening of the skin under the eyes and on the sides of the face. According to Ayurveda, consuming food that is rich in fatty acids and salt and also going through a period of extreme stress can lead to a pitta imbalance. In order to address the imbalance, Ayurveda advises a combination of lifestyle changes, positive practices, and some herbal and natural solutions.
Some commonly known and practiced ideas for under-eye dark circles are:
1. Self-massage for circulation
A soothing abhyanga or massage around the eyes. Abhyanga refers to self-massage with purpose. By pressing the key points on and around the eyes, you help improve circulation, energize the nerves around the eyes, and relax tense muscles.
This practice also helps ease the enlarged blood vessels into their stable state, which can help reduce the appearance of dark under-eye circles.
2. Striking an internal balance
A balanced diet and a balanced lifestyle. Creating little moments of balance can do wonders for your outward appearance. If you have been noticing excessive screen time lately, cut back on the needless scrolling and give your eyes a well-deserved break.
Ayurveda says that even closing your eyes and sitting in a quiet place for a few minutes can help restore internal balance and reduce stress. Stress reduction directly leads to brightening of the eyes and the face.
3. Inviting Manjistha into your life
Include Manjistha, a herbal wonder for the skin and the eyes, in your life in some way. Manjistha is known as an herbal warrior in Ayurveda.
Great for your overall well-being, this incredibly potent herb can become a great friend to your skin, especially your eyes, and can help you reduce the appearance the dark circles and under-eye shadows. Manjistha is both consumed and applied. It has an array of proven benefits. For concerns regarding topical skin, Manjistha is truly a fast friend when used correctly and in the right format.
4. Using Aloe Vera regularly
Use pure Aloe Vera to cool and soothe the skin under the eyes and infuse the delicate folds with hydration and moisture. Aloe Vera is rich in aloesin and aloin, which fight the signs of ageing and hydrate the skin under the eyes to make it appear lighter and healthier. This rich plant also protects the delicate skin under the eyes to help minimize further damage and maintain elasticity.
5. Utilizing in a new natural ingredient
Introduce Sacred Lotus Seed Extract to your eyecare routine to obtain lighter, brighter, and tighter-looking skin over time. Lotus is that flower that keeps on giving; every portion of this powerful herb is filled with potent skincare ingredients. Lotus seed extract is known for its restorative properties and helps brighten the undereye skin for a more even-toned look.
These rituals and natural treatments can aid in improving your whole periorbital skin darkening issue. However, it can be tricky to identify which herb to take and what quantity to use safely and without side effects. This is why it is always better to rely on an established Ayurvedic name that cares for the environment, cares for nature and cares, more specifically, for you.
Don’t you wish you had something that could give you the right amount of all these Ayurvedic ingredients without the hassle of measuring and mixing? How about something that not just uses nature’s best resources but combines them with modern wellness science’s proven ingredients to every undereye dark circle issue known today? For the busy modern individual, it can be a true blessing to find something that is easy to carry, easy to apply and easy to obtain with the added advantage of it being risk-free. Sometimes, especially when it comes to Ayurveda, if something is too good to be true, it’s still true. And you just need to receive it with open arms and faith in this renowned ancient wisdom.
The Ayurveda Experience brings to you a carefully curated source of Manjistha, Sacred Lotus Seed Extract, Aloe Vera, and Sunflower Seed Wax, along with scientifically proven modern ingredients such as Hyaluronic acid, Niacinamide, and Shea butter, taking away all the work of collecting, measuring, and identifying the right ingredients and giving you something that works... and works well.
A Periorbital Eyemulsion to Brighten, Soothe and Firm Under-Eyes with Manjistha, Aloe Vera, Niacinamide and Hyaluronic Acid
A one-of-a-kind and widely beloved Ayurvedic ‘eyemulsion’ for the skin around the eyes, Rufolia Periorbital Eyemulsion is a kind-on-the-skin, gentle-around-the-eyes and deeply effective companion to your makeup, sunblock or just your natural, beautiful face.
This product does all that it promised. The skin around my eyes is soft... The skin in my eye area appears lighter and brighter. I'm hooked!
The best eye cream especially for the eyelid It brightens the under eye... I use it around the whole eye as described and no concealer, what a dream cream . Don’t hesitate to buy this one ,I’m worried I will run out, so always have a couple of tubes just incase as it sells quickly I’ve noticed . I apply at night ,if going out I use it am as well ,you only need a little as it melts into your skin and does it job . I love it!
- Donna D.
What is a ‘Periorbital Eyemulsion’? The name says it all! Rufolia works on the periorbital (the skin surrounding the eye) area.
This modern Ayurvedic formulation is not just another undereye cream. Meant to be used on the entire periorbital region, it works on the eyelids, the corners of the eyes and the undereye areas, giving you complete, periorbital care.
As shown in the image on the right, the ideal way to apply your light, brightening eyemulsion is by following the 3C pattern.
Just apply 3 dots in these 3 strategic places:
And then gently massage in a C-pattern from bottom to top, gently going upwards and blending the soothing softness of this light emulsion into the skin around your eyes.
An Ayurvedic way to apply Rufolia, these three dots help you place your fingers on the pressure points around your eyes. Using this self-massage technique is the optimal way to let Rufolia absorb and work its magic on the entire periorbital region of your eyes..
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If you’re unsatisfied with our product, we will simply refund you.
With Rufolia Periorbital Eyemulsion, the benefits are many:
Brighten the appearance of dark circles
Moisturize, firm and reduce the appearance of fine lines, crow’s feet and wrinkles on the eyelid and around the under-eyes
Ancient Ayurvedic Powerhouse Herbs Manjistha and Aloe Vera come together with Modern Hyaluronic Acid and Niacinamide to deliver breakthrough performance
Unique emulsion with a creamy but non-oily, non-sticky, velvet-matte, no-shine finish
Natural-toned emulsion blends into any skin color without leaving a cast
Unique 3-C technique nourishes the skin not just under your eyes, but all around them
Vegan, Dermatologically Tested, No Harmful Chemicals, No Artificial Fragrance, No Dyes or Added Color, No Sulfates or Parabens!
The ingredients in Rufolia make it better than a greasy cream, a too-light lotion or a single-focus serum. Rufolia’s light but hydrating texture gives you a soft, velvety sweep of brightening, soothing emulsion all around your delicate eyelids and undereye skin.
What makes Rufolia a different, unique and naturally effective periorbital eyemulsion?
Rufolia is formulated with ingredients proven to be effective and safe on the delicate and thin skin on the face and especially around the eyes. Its star ingredients Manjistha, Aloe Vera and Sacred Lotus Seed have been studied for their brightening, toning and purifying effects on the skin. But that’s not even half of it. Rufolia’s modern formulation boasts of some incredible herbal and safe ingredients, each of which plays a crucial role in ensuring total transformation of the skin around your eyes.
Have a look!
Manjishtha tightens your skin and provides moisture but does not make your under-eyes sticky with a non-oily, matte-like finish.
Loved for its enzyme-strong natural makeup, this less-known plant showed effective results in phytochemical and pharmacological investigations
Niacinamide is a form of Vitamin B3, an essential nutrient. Naturally occurring Niacinamide is present even inside your own body!
This modest houseplant is an Ayurvedic 'miracle' that is rich in nutrients, boosts immunity and works wonders for your skin and hair.
A lesser-known skin ingredient, now unearthed by Ayurveda, Sunflower Seed wax is derived from sunflower seeds mainly from the pericarp and the integuments.
Fairly recently, this butter derived from Shea Tree, has gained huge popularity in the Western World due to its widespread use in several beauty products.
Coined as 'The Holy Grail for Youthful Skin' by Modern Skin Science, Hyaluronic Acid has made quite a name for itself in the skincare world recently. It is the main component that gives your skin the plumpness and hydration it requires.
You might fear that applying a ‘cream’ around the eyes will mean sticky residue, problems blending your base when you put on makeup or even issues with sunblock effectivity. Worry not, because Rufolia does not cause any stickiness, residue or blending issues. In fact, it is so light and easily absorbed that you can use it right before you apply any other base, foundation, face oil or cream and it will glide right on!
My 3rd tube
It’s a lovely cream that feels great under the eyes.. skin feels more hydrated... I think if I hadn’t been using this, I wonder what the skin under my eyes would look like.? Probably dull and crepey
Martha, Age 66
Soiftness all around
I use this all around my eye - under, on lid, outside my immediate eye area... I love the immediate and lasting softness that this gives. It is matte and makes for a usable foundation to begin eye makeup application. I have only been using a short while, though I am noticing less puffiness from my fitful sleeps. I use in the morning. I look forward to long term use and seeing additional results.
Melina, Age 52
My new go-to eye cream
I knew this was a total experiment when I bought this product – just went with good reviews and hope. I love it... it is super creamy and goes on easily (a little is all you need) – and the skin around my eyes feels so moisturized and soft. No eye irritation, no odd smells, and I think a really good price point for the amount of quality product you get. Also easy to travel with. A winner!
Jan B., Age 67
Rufolia Periorbital Eyemulsion
I have to say that I am really happy with this purchase. The product itself is thick and creamy, but not greasy. It smells like natural ingredients and I have noticed that my eye area, does indeed look firmer. I still have wrinkles, but they are improving. Looking to repurchase in the near future, so I do not run out!
Rikki S., Age 48
Rufolia is all That & More!
I couldn’t be happier with this purchase. I love the consistency and how easily it blends and absorbs into the skin around my eyes. My eyes have a perkiness that I haven’t seen in a handful of years! I’ll be purchasing again and again. You’ve got a repeat customer in me!
Jill B., Age 61
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Rufolia is a better choice than concealer or other such cosmetic products, even if you are happy with your under-eye skin appearance. Because it is simply a nourishing natural eyemulsion which helps you do something for just the eyes. Just a few days of use will have you wondering if you are ‘seeing’ things! Because the ingredients in Rufolia are so gentle, it won’t feel like you are applying anything at all. But the impacts of these potent natural herbs are far from invisible. Regular application of Rufolia will give you –
Repeat users love Rufolia for its visible effects and easy applicability.
Rufolia does not :
But there is another special feature of Rufolia that you might love. Since it is not a cosmetic product, it does not only cater to a specific category of users. The far-reaching impacts of Rufolia also apply to every skin type and every skin tone, making it the go-to eye emulsion for you.
Most undereye creams have the following issues –
The experts behind Rufolia understand the need for a comprehensive eye cream that does not cause more problems than it solves. With Manjistha as the only color-giving ingredient in Rufolia, the only color it has is the lightest peach-pink and because it is a completely natural ingredient, it goes on translucent on every skin tone. Isn’t that magical?
NO MORE struggling to hide your eye cream with concealer before you head out.
NO MORE keeping the under-eye cream only for nighttime skin care. You can apply Rufolia twice daily!
NO MORE begrudgingly accepting the ashen look of your thick concealer, because your dark circles are just that stubborn!
No makeup? No problem! This velvety periorbital cream works like a lightweight base that disappears within seconds, leaving you with soft, hydrated skin that is on its way to becoming firmer and more youthful!
So now, imagine.. You are hosting a grand event at your home after a long time. The pandemic and its inevitable screen overtime gave you and your partner some terrible dark circles that just weren’t going away. Whoever you met after the lockdowns reminded you that it was time to look into chemical peels and maybe Botox just around the eyes. You didn’t want to do all of that, but you didn’t want those dark circles either. Then you discovered the incredible power of Ayurveda and got your hands on a complete skincare solution for the area around your eyes – Rufolia. Tonight, you will entertain with a confident smile. And the only thing people will comment on will be how even toned, bright and youthful your eyes look, and the food.
You can safely invest in Rufolia without worrying about it not suiting your complexion. Ayurveda is nothing if not inclusive and universally beneficial.
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With our 30-Day Money-Back Guarantee, buy with confidence.
If you’re unsatisfied with our product, we will simply refund you.
Why order at The Ayurveda Experience? Why trust us?
The Most Trusted and Recognized House of Brands that provides centuries’ old authentic Ayurvedic solutions to 900,000+ happy customers spread across 4 continents in 150+ countries.
We provide guaranteed 100% safe products, compliant with US regulations. We worked across all standards, USP, US-FDA Cosmetic, AHPA (American Herbal Product Association), Ayurvedic Pharmacopoeia of India, and even European cosmetic regulations. Apart from this, we also conduct other quality tests such as Iodine value, peroxide value, Acid value, saponification value, refractive index, specific gravity, wt/ml, unsaponifiable matter, and mineral oil tests to ensure optimal manufacturing practices, assurance that each batch is as consistent and uniform as possible to work as expected. A. Modernica Naturalis products are natural, free of harmful chemicals, free from any pesticide or heavy metal toxicity exposure. Purity, safety, and efficacy lie at the core of The Ayurveda Experience. Take advantage of this periorbital eyemulsion made with time-tested Ayurvedic ingredients that have proven to work over thousands of years. 65,000+ customers have loved the eyemulsion, with an average rating of 4.7 stars.
"All the of the facial products, along with those for my joints and feet smell, amazing. But here there's a difference because the scents seem to come with their own history. .. a history heavy with an ancient wisdom that I can bring to my physical needs today. I see and receive results and benefits quickly. And they feel so good on my skin. My skin welcomes the oils and mix of ingredients being offered to it. It's as if these products carry an inner wisdom which the body is acutely aware of and wants to drink in as soon as they touch the skin....They are gentle and powerful and I know no harm is being done to my body inside or out because of the purity of the ingredients which have more than met the test of time...I will end by saying the Support Staff has always more than exceeded my best expectations of what customer support should give. They are kind, knowledgeable, caring and have always taken care of any product or order questions quickly. I am extremely happy to have found their company - a company of integrity and compassion."
"After watching And reading the reviews for quite a long time I decided to go ahead and purchase the product. It’s been nothing but amazing... I definitely will be a long time purchaser"
"Superb. I aim to be a regular customer. I use AE products like gold."