Turn Low-Confidence Saggy,
Crepey, Dry Skin on your Arms & Legs into Skin that Looks Firm,
Velvet-Soft, Glossy.
Enjoy a new-found freedom to wear sleeveless clothes, shorts or short dresses without tights or a care in the world using the natural self-care
wisdom from India!
Turn Low-Confidence Saggy, Crepey, Dry Skin on your Arms & Legs into Skin that Looks Firm, Velvet-Soft, Glossy.
Enjoy a new-found freedom to wear sleeveless clothes, shorts or short dresses without tights or a care in the world using the natural self-care wisdom
from India!
Firmly moisturize your skin and eliminate irritating dryness for good
Gain the confidence to flaunt your body naturally without any hesitation or worrying about ‘chicken skin’ or an overwhelming crinkly look
Be beach-ready at any age and firm the look of the sag in your thighs and the crepey lines atop your knees so they don’t take any attention away from your soft, smooth skin
Firm the appearance of loose skin on your inner thighs
Moisturize your arms in the ‘crook’ or break in your arms where wrinkles develop
Feel as if elasticity has been restored in your aging skin
Intensely moisturize dry, itchy skin and make it ultra-touchable
Turn heads and get compliments for gorgeous skin on your body even after 50, 60 or 70 years of age
Enjoy a unique ‘Tea-Garden’ aroma blend that combines no less than 8 essential oils, including the essential oils of 3 unique woods to give a rare, grounding yet bewitching aromatic experience!
But how can something deliver so much — a firmer look, lasting moisture, even confidence that too with nothing but 100% natural ingredients?
The answer lies in a natural self-care story from India… a story where generations of women found their confidence and beauty not through toxic chemicals, but through natural, simple, nourishing rituals passed down over centuries.
From the fragrant rose water of Mughal courts in the north of India to the cooling coconut oil massages of the southern parts, every region developed rituals that blended care with adornment.
Across kitchens and courtyards, women prepared simple blends of chickpea flour, turmeric, sandalwood, and rose water to soften, polish, and brighten the skin. Brides were and continue to be adorned with turmeric before their wedding day to bless their skin with a luminous glow.
Afternoons often brought the refreshing splash of rose water, while festive mornings filled bathwater with petals, basil, or vetiver. Henna, or mehndi, was applied in intricate designs on hands and feet, symbolizing joy and prosperity, while its natural cooling effect also soothed the body. For centuries, henna also conditioned and colored hair. Meanwhile, kohl made from soot and castor oil lined eyes not only for allure but also for protection.
Even the earth found its place in India’s natural self-care story — fuller’s earth was a summer staple, while sandalwood powder brought cooling, clarifying comfort. These were not quick fixes but steady, grounding ways to honor the body with nature’s gifts.
Yet among all these practices, oiling became the true anchor of India’s self-care story — the one ritual that touched nearly every stage of life. More than a beauty step, it was a way to protect, pamper, and connect through the most natural act of all: touch.
Mothers massaged their newborns with warm oil not only to strengthen their tiny limbs but also to surround them with affection and security. Children were oiled before their baths, a daily act of protection that also calmed restlessness. Even elders were cared for with oiling to soothe tired muscles and ease the body into restful sleep.
Even hair care found its anchor here. A warm scalp massage or the beloved champi — nourished roots, strengthened strands, released worry, and became such a cultural mainstay that the English word shampoo comes from it. The intimacy of oiling hair was also a bond: a mother massaging her daughter’s scalp, or a grandmother passing down the art of touch through generations.
Oiling was always more than moisturization. It softened and cushioned the look of the skin, facilitated circulation, and gave the whole body a supple, cared-for feel. The warmth of the oil, the glide of the hands, and the gentle pressure created a grounding calm that lingered long after the massage. Oils were often infused with herbs, flowers, or spices, adding layers of aroma that turned a simple routine into a sensorial embrace.
In India’s self-care traditions, oiling has always been more than a beauty step — it was a practice rooted in warmth, nourishment, and connection. In Ayurveda, India’s age-old science of life and well-being, this philosophy is expressed in the word sneha — a Sanskrit term that means both ‘oil’ and ‘love.’ It reminds us that beauty is not indulgence but daily care, a ritual of strength, softness, and confidence repeated across centuries and households.
It is this very principle — the art of nourishing the body with oil as a daily beauty ritual — that this legendary Black Gold phenomenon brings to you.
Introducing the Black-Gold phenomenon from India’s timeless self-care traditions that has changed the meaning of skincare for those with dry skin or those over the age of 40…
Introducing the Black-Gold phenomenon from India’s timeless self-care traditions that has changed the meaning of skincare for those with dry skin or those over the age of 40…
An Ultra-Rich body oil is here, and no, it is not an ordinary oil - not the usual 'Moroccan Oil' or "Castor Oil' or 'Almond Oil'.
This extraordinary concoction is a masterpiece of Ayurvedic artistry. With 8 authentic Ayurvedic ingredients, it goes beyond moisturization to elevate your skincare ritual to the next level...
An Ultra-Rich body oil is here, and no, it is not an ordinary oil - not the usual 'Moroccan Oil' or
"Castor Oil' or 'Almond Oil'.
This extraordinary concoction is a masterpiece of Ayurvedic artistry. With 8 authentic Ayurvedic ingredients, it goes beyond moisturization to elevate your skincare ritual to the next level...
Balaayah Black Gram Body Booster
The Ultimate Black Gold Of Skincare From India’s Natural Self-care Wisdom, Trusted World-Over For Dry, Aging Skin.
A 100% natural multi-herb oil that’s not oily from India’s timeless self-care — prepared using methods inspired by authentic Ayurvedic procedures to feel light yet intensely nourishing.
Rare, luxurious texture that leaves the surface of the skin velvety-soft — a signature of black gram, long celebrated in India for its richness and nourishing quality.
A rich but not heavy formula that doesn’t sit on top of your skin but gets soaked right in, giving an almost matte finish.
A VEGAN formula crafted with hidden, age-defying ingredients rooted in India’s Ayurvedic wisdom.
An oil that moisturizes for hours and hours.
So clean, you won’t feel guilty applying this on your body.
A synthetic-fragrance-free formula of 8 different essential oils that create an earthy, grounding aromatic experience inspired by India’s serene tea gardens.
A 100% natural multi-herb oil that’s not oily from India’s timeless self-care — prepared using methods inspired by authentic Ayurvedic procedures to feel light yet intensely nourishing.
Rare, luxurious texture that leaves the surface of the skin velvety-soft — a signature of black gram, long celebrated in India for its richness and nourishing quality.
A rich but not heavy formula that doesn’t sit on top of your skin but gets soaked right in, giving an almost matte finish.
A VEGAN formula crafted with hidden, age-defying ingredients rooted in India’s Ayurvedic wisdom.
An oil that moisturizes for hours and hours.
So clean, you won’t feel guilty applying this on your body.
A synthetic-fragrance-free formula of 8 different essential oils that create an earthy, grounding aromatic experience inspired by India’s serene tea gardens.
For centuries in India, extreme skin flakiness was not considered random. In Ayurveda — the country’s ancient science of life — it was often linked to the imbalance of dryness, or Vata. This understanding made nourishing oils a daily answer: oils that soften, oils that replenish lost moisture, oils that bring harmony back to the skin.
For centuries in India, extreme skin flakiness was not considered random. In Ayurveda — the country’s ancient science of life — it was often linked to the imbalance of dryness, or Vata. This understanding made nourishing oils a daily answer: oils that soften, oils that replenish lost moisture, oils that bring harmony back to the skin.
STOP with the regular moisturizers and lotions already! Nothing comes close to what this black-gold phenomenon has been doing!
One ancient solution made with the most unexpected ingredients can change the game for dry, mature skin and abolish all your hesitation in flaunting your skin.
Use it on creased skin above your knees, crepey skin on your upper arms, tissue like crinkled skin in the chest area, on dry shins, rocky elbows and everywhere else that’s dry and experience deep firming moisture and glow that feels good for the soul, drenched in goodness!
1
For one, those who used Balaayah regularly started feeling liberated and wearing whatever they wanted without feeling embarrassed about how their arms and legs looked. They started wearing sleeveless without feeling embarrassed about crepiness on upper arms or ‘Chicken-Skin'.
2
They began wearing shorts without feeling conscious of crinkly knees.
3
They started going out in short dresses without tights or stockings to hide dry, crepey legs.
4
Enjoyed getting a tan on the beach without a care, as they’d come back home to a soothing massage with Balaayah’s moisturizing care.
5
Felt a boost in their self-confidence and feeling pure joy as they started getting compliments! Regular Balaayah users started getting compliments for not just being beautiful but also for having gorgeous, soft, glowy skin on their arms and legs too. One user even mentioned this in their review: “My husband loves the smell (and he usually throws his nose up at most things I wear) and he can't keep his hands off me.” Some of the users even received compliments from their young kids, which can be quite pleasantly surprising.
6
Most Balaayah users found a solution to a lifetime of dry itchiness which was natural and did not make them feel guilty.
7
Some of them who recovered from a health condition that made their skin dry found a natural way to moisturize their skin.
8
Those who had recently lost weight or had loose, wrinkly skin due to external factors such as excessive sun exposure too enjoyed having moisture back in their skin. Balaayah made them feel like they were undoing years of neglect.
9
A lot of Balaayah users specifically mention experiencing a sense of gratitude for their body. Unlike other cosmetics, using Balaayah is an act of self-care where you get a chance to connect with your body through massage and start caring for it rather than resenting it for growing older or not being a certain way.
10
Several users said that they started to look forward to spending more time looking after themselves thanks to Balaayah. They found the experience so relaxing.
THE ANCIENT TREASURE OF BALAAYAH:
Black Gram Lentil
Perhaps you’ve never heard of it before, perhaps you ate it in an Indian restaurant… or perhaps you had it in a lentil burger in a Vegan cafe… perhaps you’ve never eaten it, but one thing we’re sure about – you’ve definitely never used it for dry, dehydrated skin!
We’re talking about black gram lentil — a tiny legume celebrated in India for centuries as an extremely nutritious, enriching food and a staple in kitchens and celebrations. Families cook it into hearty dals, crisp dosas, and festive dishes, not only for its taste but also because it’s naturally rich in nutrients when consumed. Black Gram contains high levels of protein (25g/100g), potassium (983mg/100g), calcium (138mg/100g), iron (7.57mg/100g), niacin, thiamine, and riboflavin — making it one of the most fortifying staples in Indian diets. Mothers have long served it to children to build strength, and it continues to be seen as a food of resilience and sustenance.
But black gram wasn’t just valued at the table. In traditional self-care, this not so humble lentil was associated with an innate richness — what ancient texts described as snigdha, or an “unctuous” quality. Ancient Ayurvedic texts even referred to black gram as an “utter-nourisher” — a food that supports the body at its deepest levels. Recommended to thin, weak, frail individuals as a must in their diets.
In fact, in some Ayurvedic texts, Black Gram is called the ‘utter-nourisher’ — one that replenishes all 7 tissues of the body.
It’s this same idea of nourishment and strength that inspired the name Balaayah. The word bala in Hindi and Sanskrit means 'strength'. Just as black gram was cherished in India for fortifying the body, Balaayah draws on this heritage to bring that sense of care and nourishment to the skin.
Compliments for your face are common, but how about some for the skin on your arms and legs?
Other ingredients that make this body oil so special and unlike anything else you’ll ever use for your skin:
Velvet Bean (Mucuna Pruriens)
Mucuna pruriens, also known as velvet bean or cowhage, is a leguminous plant that is native to tropical areas of Africa and Asia and can also be found in some parts of Southeast Asia. It is known to:
Give that luxuriously soft, velvety texture to your skin
Soothe, purify, keep skin looking clear
Nourish, rejuvenate, provide with nurturing unctuousness
Nut Grass (Cyperus Rotundus)
Nutgrass, scientifically known as Cyperus rotundus, is a perennial plant that belongs to the sedge family (Cyperaceae). It is commonly referred to as nutgrass, coco-grass, or purple nutsedge and in Ayurveda it is known as ‘Musta’ or ‘Mustak’. It is known to be:
A strong youthfulness promoter
Helpful in softening the appearance of UV induced aging
Calming and soothing
The other star ingredient that makes this oil so unique:
Himalayan Rock Salt
One of the most fascinating natural substances known for its skincare potential is this mineral-rich element found in some of the world’s most ancient terrains.
Traditionally valued in wellness practices, it’s often associated with balancing, replenishing, and nurturing properties — qualities that make it a favorite in skin-nourishing preparations.
Castor (Ricinus Communis)
Castor oil is rich in fatty acids, particularly ricinoleic acid, which provides deep hydration to the skin. It helps in preventing moisture loss and maintaining skin suppleness. When used alone, castor oil can be too thick to spread. However, when blended with Sesame oil and Ayurvedic herbs, it brings to you just the softness and the richness of castor oil without the heaviness!
Double-youth booster
Provides aging support to the skin
Promotes clarity of complexion
Softens skin
Provides a smooth, velvety texture
Ensures long lasting moisture
The New Tea-Garden Blend
Experience Balaayah Black Gram Body Booster in a new, exotic oriental aroma blend. With 3 unique kinds of wood that add an earthy element, notes of Grapefruit and Tea take you for a walk in the tea gardens of far East, evoking the excitement of discovery. A touch of Neroli adds sultry self-assurance and a promise of indulgence to this rare blend.
With the Essential Oils of: Grapefruit Peel, Bergamot Fruit, Elemi Gum, Amyris Wood, Ginger Root, Guaiac Wood, Neroli Flower, Tea Leaf Extract.
NO SYNTHETIC FRAGRANCE
A fascinating medley of fruity, woody and herby notes, Balaayah’s Tea Garden Blend takes you through a mythical land with a salty nip in the air on Asia’s tropical gardens.
With the Essential Oils of: Grapefruit Peel, Bergamot Fruit, Elemi Gum, Amyris Wood, Ginger Root, Guaiac Wood, Neroli Flower, Tea Leaf Extract.
NO SYNTHETIC FRAGRANCE
A fascinating medley of fruity, woody and herby notes, Balaayah’s Tea Garden Blend takes you through a mythical land with a salty nip in the air on Asia’s tropical gardens.
Elemi Gum
Elemi gum, derived from the resin of the Canarium luzonicum tree native to the Philippines, has a distinctive aroma that can be described as fresh, citrusy, and balsamic. The scent is often characterized by a harmonious blend of lemony and pine-like notes, with a slightly sweet and resinous undertone.
The aroma of Elemi gum is often considered uplifting and rejuvenating. It has a bright and crisp quality that is reminiscent of citrus fruits, making it refreshing and invigorating. At the same time, there is a warm and resinous aspect to the fragrance that adds depth and complexity.
Amyris Wood
Amyris wood, also known as West Indian Sandalwood or Torchwood, refers to the aromatic wood derived from the Amyris balsamifera tree, which is native to the Caribbean and Central America.
The essential oil of this wood offers a warm and inviting aroma. Its scent is characterized by a smooth and creamy blend of woody notes with a hint of sweetness. Often referred to as West Indian Sandalwood, Amyris wood exudes a gentle balsamic quality, imparting depth, tranquility and sophistication to an olfactory experience.
Guaiac Wood
Guaiac wood, sourced from the Guaiacum tree, exudes a captivating and complex fragrance characterized by a rich, woody depth with subtle smoky undertones. This aromatic profile is complemented by an earthy warmth and a touch of sweetness, creating a harmonious and sophisticated aroma that promotes a sense of grounded elegance.
Grapefruit Peel
The citrusy notes of Grapefruit peel, the outermost layer of the grapefruit fruit create a fresh fruitiness in the aroma that’s not too sweet. The scent of grapefruit peel is characterized by bright, zesty, and citrusy notes. It has a sharp and tangy quality, with a hint of bitterness that adds complexity to its fragrance profile. The aroma is often uplifting, invigorating, and associated with a sense of cleanliness.
Bergamot Fruit
This essential oil is extracted from the peel of the Citrus Bergamia, a small citrus fruit that resembles a cross between an orange and a grapefruit and naturally, carries the citrusy freshness of these fruits forward but with a floral twist.
Ginger
Spicy, peppery, warm and earthy ginger brings just the right amount of stimulation and sweetness to a grounding aroma.
Neroli
The honeyed, floral hints of citrus add another dimension to this aroma as it settles in. Together with Bergamot fruit, Neroli adds just enough of a hint of sweetness to balance the aroma, giving it that after-note that may make you want to smell it again and again!
Tea Leaf Extract
Giving off inviting whiffs of freshly plucked tea leaves, this essential oil instantly creates visions of a far-off farmland with pure nature all around it and the beauty of simplicity radiating through that world.
Together, in a subtle proportion, they create a complex and beautiful, multi-layered aroma experience rife with surprises, making a Balaayah Body Massage a truly exotic treat!
With NO SYNTHETIC FRAGRANCE, this subtle and light aroma blend with its unimposing, barely-there character brings a hint of sunshine and makes Balaayah the perfect choice as a daily moisturizer.
Balaayah’s Tea Garden blend not only makes your skin look smooth, soft and plumped but also feels as bewitching as it feels grounding 100% naturally.
FULL AND COMPLETE LIST OF INGREDIENTS OF THIS NEW TEA-GARDEN BLEND
Sesamum Indicum [Sesame] Seed Oil, Sodium Chloride [Himalayan Rock Salt], Abutilon Indicum [Country Mallow] Extract, Vigna Mungo [Black Gram] Seed Extract, Cyperus Rotundus [Nut Grass] Rhizome Extract, Ricinus Communis [Castor] Root Extract, Pluchea Lanceolata [Pluchea] Leaf Extract, Mucuna Pruriens [Velvet Bean] Seed Extract, Anethum Graveolens [Dill] Seed Extract, Citrus Paradisi [Grapefruit] Peel Oil, Citrus Aurantium Bergamia [Bergamot] Fruit Oil, Canarium Luzonicum [Elemi] Gum Oil, Amyris Balsamifera [Amyris] Wood Oil, Zingiber Officinale [Ginger] Root Oil, Bulnesia Sarmientoi [Guaiac Wood] Wood Oil, Citrus Aurantium Amara [Neroli] Flower Oil, Camellia Sinensis [Tea] Leaf Extract.
Full and complete list of ingredients of this new tea-garden blend
Sesamum Indicum [Sesame] Seed Oil, Sodium Chloride [Himalayan Rock Salt], Abutilon Indicum [Country Mallow] Extract, Vigna Mungo [Black Gram] Seed Extract, Cyperus Rotundus [Nut Grass] Rhizome Extract, Ricinus Communis [Castor] Root Extract, Pluchea Lanceolata [Pluchea] Leaf Extract, Mucuna Pruriens [Velvet Bean] Seed Extract, Anethum Graveolens [Dill] Seed Extract, Citrus Paradisi [Grapefruit] Peel Oil, Citrus Aurantium Bergamia [Bergamot] Fruit Oil, Canarium Luzonicum [Elemi] Gum Oil, Amyris Balsamifera [Amyris] Wood Oil, Zingiber Officinale [Ginger] Root Oil, Bulnesia Sarmientoi [Guaiac Wood] Wood Oil, Citrus Aurantium Amara [Neroli] Flower Oil, Camellia Sinensis [Tea] Leaf Extract.
WHAT?
Age-support, intense moisture-boosting body oil
WHY?
Exceptional aging-support, plumped-up look, ultra-moisturized & hydrated skin
HOW?
Take pump-fulls and massage in a downwards direction. Can be used as a pre-shower body mask or a leave-on moisturizer after showering.
WHEN?
In the day after showering
At night before going to bed
Any time your body needs moisture!
Can be used daily.
What you will do is embrace how beautiful you can be and how well your body responds when you care of it the way natural self-care wisdom from India has always taught — with nourishment, balance, and daily rituals that honor the body instead of punishing it to just make it look a certain way!
Are you still thinking – there are a trillion body oils out there.
What’s special about this one?
A lot. Our Ayurvedic experts thought about this, which is why we brought this oil to you!
This is the truth: There’s no other black-gram lentil body oil out there. And, definitely not one like this that not only deeply moisturizes, plumps and smooths the look of aging skin, but also brightens the appearance of your skin and makes daily massage an aromatic treat!
Due to its unique Ayurvedic formulation, unlike most oils, it provides comforting moisture.
A specifically Vata-balancing oil, it has very focused effects on dry, aging skin (Vata is the Ayurvedic phrase to describe the element of air and space, the imbalance of which can cause dryness and aging)
It is not a simplistic oil blend that anyone can make at home! It is a natural, Ayurvedic oil brew that’s been created using exclusive Ayurvedic herbs and inspired by ancient Ayurvedic procedures.
Are you still thinking – there are a trillion body oils out there.
What’s special about this one?
A lot. Our Ayurvedic experts thought about this, which is why we brought this oil to you!
THIS IS THE TRUTH: There’s NO OTHER BLACK-GRAM LENTIL BODY OIL OUT THERE. And, definitely not one like this that not only deeply moisturizes, plumps and smooths aging skin, but also brightens the appearance of your skin and makes daily massage an aromatic treat!
Due to its unique Ayurvedic formulation, unlike most oils, it provides comforting moisture.
A specifically Vata-balancing oil, it has very focused effects on dry, aging skin (Vata is the Ayurvedic phrase to describe the element of air and space, the imbalance of which can cause dryness and aging)
It is not a simplistic oil blend that anyone can make at home! It is a natural, Ayurvedic oil brew that’s been created using exclusive Ayurvedic herbs and inspired by ancient Ayurvedic procedures.
And did you know? Most Ayurvedic procedures are elaborate and almost painfully laborious! Right from conducting quality control on each herb, to washing, cleaning, drying them, then preparing a paste called ‘Kalka’, and then using that to cook the base oil at specific temperatures and for a specific duration etc., each step in authentic Ayurvedic oil cooking is crucial.
And tests iYURA products go through before they’re good to go out is a whole other story we talk about below – you can read it if you want to know how much more superior iYURA products are than any other Ayurvedic products!
Just when you thought there’s nothing more you could do for your dryness or aging skin, Balaayah came into your life to give you the freedom to not hide under long sleeves, the joy of your 68 year old husband saying that your body is as soft as it was 30 years ago, the pleasure of a relaxing after-shower ritual that helps you connect with yourself and the earth.
No more dry, flaky, sagging, scaly skin and legs, arms, stomach – forever beach-ready!
Just when you thought there’s nothing more you could do for your dryness or aging skin, Balaayah came into your life to give you the freedom to not hide under long sleeves, the joy of your 68 year old husband saying that your body is as soft as it was 30 years ago, the pleasure of a relaxing after-shower ritual that helps you connect with yourself and the earth.
No more dry, flaky, sagging, scaly skin and legs, arms, stomach – forever beach-ready!
Experienced an unbelievable tightening of loose aged skin over all four extremities. Had aged well until eczema. Skin now much improved. Thank you.
-Nancy E., Age 80
"I absolutely love this product and now I can’t live without it! It’s made such a HUGE difference in my skin. Before I wouldn’t even think of wearing shorts! Now I wear them all the time! Made a world of difference in my skin!"
-Barbara V., Age 58
This extraordinary concoction is a masterpiece of Ayurvedic artistry - an ingenious invention that takes the whole game of skincare several notches up...
“This stuff is truly amazing! I assumed it was just another oil and my legs would look dull the next morning after use. Absolutely not! My legs look amazing! I’m using it about a month and they are smooth, shiny - not greasy healthy looking. The crepiness that was starting is almost gone. Love it!”
-Barbara M
“It is now my only body moisturizer. I have tried so many products, a mature woman living in So. Florida the sun can be harsh on aging skin. I feel the absorption deeper into my skin, longer lasting than creams and smooth feel. Thank you!”
-Vicki B
“I am 67 and would not have even considered going sleeveless before trying this product. I have been putting it on my arms for about a month now. Huge difference.”
-Darlene P
“It works... I've been using the Balaayah Black Gram Body Booster for a couple of weeks now, and I see a HUGE difference in the crepey skin on my arms. I massage the oil in morning and night, and it is doing wonders”
-Dana K
Love, love this oil. In just 4 days of using this oil my skin changed dramatically for the better. Doctors had prescribed me lotions for my dry cracked skin and nothing helped. Your product is absolutely amazing. I even showed it to my personal care physician who is also from India and he was aware of all the ingredients. He was very impressed with the improvement of my skin and is going to order some for his own elderly mother. Thank you for your wonderful product.
-Barbara V., Age 58
“I love love love this product my arms, legs and stomach look so much firmer and smooth and nourished and has a wonderful glow I wish I had taken a picture before I started using this wonder product because at 61 I had crepey dry wrinkly skin and Balaayah Black Gram is making my skin subtle and smooth and firm. And I also live in AZ where it is a dry heat that place havoc on your skin”
-Lori H
iYURA is brought to you by
The Ayurveda Experience
The Ayurveda Experience is one of the most recognized and trusted Global Houses of Ayurvedic Brands which offers a thoughtful curation of personal care and wellness brands inspired by Ayurveda.
The platform has over 1.75 Million Customers in over 25+ Countries and strives to bring you nothing less than clean, safe, and effective products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.
Every brand reflects a distinct philosophy, aesthetic, and ritual, designed to meet your evolving needs with time-tested ingredients and thoughtfully developed formulations.
Read through the charter below to understand how this global house of Ayurvedic brands is redefining the way the world experiences Ayurveda:
Fully Natural or With Natural Origin Index of 90% or above
Globally
Aligned,
Locally
Compliant
Not
Tested
on Animals
Ingredients
We Leave
Out
IFRA-Compliant Fragrances, Fragrance-free Options
Our personal care products are either fully natural or have a Natural Origin Index above 90 percent as per ISO 16128.
All personal care products are compliant with US FDA and EU cosmetic safety, and local regulatory standards across the markets we serve.
None of our personal care products are ever tested on animals. And if you're looking for fully vegan formulations, we’ve got you covered with an entire brand that’s 100% vegan.
As a part of our commitment to health, safety and environmental protection, we do not add 60 ingredients to our personal care products.
All fragrances across our personal care products meet the safety standards set by IFRA. We also have fragrance-free options for you to choose from.
iYURA is brought to you by
The Ayurveda Experience
The Ayurveda Experience is one of the most recognized and trusted Global Houses of Ayurvedic Brands which offers a thoughtful curation of personal care and wellness brands inspired by Ayurveda.
The platform has over 1.75 Million Customers in over 25+ Countries and strives to bring you nothing less than clean, safe, and effective products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.
Every brand reflects a distinct philosophy, aesthetic, and ritual, designed to meet your evolving needs with time-tested ingredients and thoughtfully developed formulations.
Read through the charter below to understand how this global house of Ayurvedic brands is redefining the way the world experiences Ayurveda:
Our personal care products are either fully natural or have a Natural Origin Index above 90 percent as per ISO 16128.
All personal care products are compliant with US FDA and EU cosmetic safety, and local regulatory standards across the markets we serve.
None of the personal care products sold on The Ayurveda Experience are tested on animals. If you prefer vegan-only formulations, you can explore our fully vegan brand, A. Modernica Naturalis.
As a part of our commitment to health, safety and environmental protection, we do not add 60 ingredients to our personal care products.
All fragrances across our personal care products meet the safety standards set by IFRA. We also have fragrance-free options for you to choose from.
iYURA is brought to you by
The Ayurveda Experience
The Ayurveda Experience is one of the most recognized and trusted Global Houses of Ayurvedic Brands which offers a thoughtful curation of personal care and wellness brands inspired by Ayurveda.
The platform has over 1.75 Million Customers in over 25+ Countries and strives to bring you nothing less than clean, safe, and effective products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.
Every brand reflects a distinct philosophy, aesthetic, and ritual, designed to meet your evolving needs with time-tested ingredients and thoughtfully developed formulations.
Read through the charter below to understand how this global house of Ayurvedic brands is redefining the way the world experiences Ayurveda:
Our personal care products are either fully natural or have a Natural Origin Index above 90 percent as per ISO 16128.
All personal care products are compliant with US FDA and EU cosmetic safety, and local regulatory standards across the markets we serve.
None of the personal care products sold on The Ayurveda Experience are tested on animals. If you prefer vegan-only formulations, you can explore our fully vegan brand, A. Modernica Naturalis.
As a part of our commitment to health, safety and environmental protection, we do not add 60 ingredients to our personal care products.
All fragrances across our personal care products meet the safety standards set by IFRA. We also have fragrance-free options for you to choose from.
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