#StartAfresh!

Most face and body washes cleanse, but how many have you come across that can actually make a real, consistent difference in the feel and appearance of your skin?

In Ayurveda, a cleanser has never been a soap in the modern sense. In fact, face cleansers do not need to be soaps at all – and globally, everyone is waking up to this fact now.

Soaps are made with oil, water, and lye, and are then chemically changed into soap (a process called "saponification").

But Ayurveda has its own recipes for face cleansers - recipes which don't include any harmful sulfates, harsh exfoliating acids or chemicals.

Have you also always struggled with finding a good face wash that cleanses your skin, but without irritating it or leaving you with that uncomfortable stretched feeling?

You may have opted for the Oil-Cleansing Method but too often you might have found it to be cumbersome or causing your skin to break out!

One of Ayurveda's modern-day skin-perfecting recipes - specially created to balance normal, dry and sensitive skin types - does not just cleanse your skin but keeps loving it after you've washed it off! Here's what happens when you use Ajara Coconut Rose Softening Wash:

1. The very first time you gently rub in a dime-sized dollop of this face wash in your moist skin, you’ll feel the coarse, crushed real coconut granules dissolve like magic under your fingertips. Of course, since it’s not artificial coconut flavoring or fragrance (it’s REAL CRUSHED coconut that you can feel in your fingers) it smells like... God, can 'yummy' even justify?!

Honestly, it’s just so welcoming and inviting, you can literally feel how pure and natural it is (we’ve used it and are talking from a first-hand experience!) Real coconut granules also give it a unique texture - it is very slightly grainy but not abrasive at all. In fact, it gets extra nurturing with gentle coconut-caresses.

2. When you add a few drops of water to the wash and mix it, you will see it change color and texture, it will thicken and whiten, and feel so smooth on your face.

3. The amazing smell of pure, real rose – none of your usual synthetic rose essences and fake pink here – and other uplifting essential oils will rise up, calming your senses.  For those who love coconut, YAY! For those who dislike coconut- YAY TOO! The subtle hints of rose and other essential oils with the coconut granules are like NOTHING ELSE you’ve experienced before. 

4. And when you rinse the face wash off, look at your skin in the mirror. You’ll notice how hydrated and radiant it looks. How the redness and irritation appear soothed and calmed. Without stripping your face of oil, it actually oil-cleanses your face by nourishing it with pure organic coconut, colloidal oat flour and rose.

5. And if you notice water droplets sort of bouncing off your skin... That means your skin is now super-silky!

6. Even though you’ve washed the cleanser off, the coconut and rose and essential oils are still busy at work to constantly work for that radiant look!

And that’s why the Ajara Coconut Rose Softening Wash isn't like any other, it’s so luscious and creamy to use and not just that, it continues to work even after washing off.