INTRODUCING
A multitasking under-eye serum that packs the brightening and age-defying power of ancient Ayurvedic herbs, natural botanical extracts, and clinically tested ingredients that are ‘PROVEN’ to reduce the look of
Dark Circles, Wrinkle-depth, & Puffy Eye Bags
with continued use!
▍ A revolutionary formula – our first ever multitasking under-eye serum featuring Khadir, Ayurveda's COLOR CORRECTING SUPER HERB, that not only cancels out dark circles but also restores brightness while drawing in more light to the eye contours (with every application)
▍ Hyaluronic Acid + Silicium team up as crow’s feet cushioning and fine lines-padding MOISTURE FILLERS, clinically tested to reduce the look of wrinkle depth
▍ Formulated with Hespertin Laurate that has been proven to visibly flatten down the look of under eye puffiness in 3 hours of application.
▍ Clinically tested for rapid, visible results specifically on the eye area, the extract of certified organic Bladderwrack, a sea algae, delivers the ultimate knockout punch to the look of any residual darkness or sagging
▍ Perks up aging, tired and sleep-deprived under-eyes to make you look younger, fresher, and well-rested.
▍ Absorbs quickly to provide light hydration without feeling greasy or heavy
▍ Fragrance-free, making it an ideal choice for those with sensitive skin or eyes.
▍ This eye serum is long-lasting; a little goes a long way.
▍ A revolutionary formula – our first ever multitasking under-eye serum featuring Khadir, Ayurveda's COLOR CORRECTING SUPER HERB, that not only cancels out dark circles but also restores brightness while drawing in more light to the eye contours (with every application)
▍ Hyaluronic Acid + Silicium team up as crow’s feet cushioning and fine lines-padding MOISTURE FILLERS, clinically tested to reduce the look of wrinkle depth
▍ Formulated with Hespertin Laurate that has been proven to visibly flatten down the look of under eye puffiness in 3 hours of application.
▍ Clinically tested for rapid, visible results specifically on the eye area, the extract of certified organic Bladderwrack, a sea algae, delivers the ultimate knockout punch to the look of any residual darkness or sagging
▍ Perks up aging, tired and sleep-deprived under-eyes to make you look younger, fresher, and well-rested.
▍ Absorbs quickly to provide light hydration without feeling greasy or heavy
▍ Fragrance-free, making it an ideal choice for those with sensitive skin or eyes.
▍ This eye serum is long-lasting; a little goes a long way.
In a research study, scientists conducted a comparison of the biological age of the skin around the eyes with that of the skin located just a few inches away on the temple. The results said that the skin under the eyes exhibited a biological age that was 22.25 years older, on average.
But the disparity was even more significant in the skin from the upper eyelid.
It showed an average biological age difference of 28.75 years compared to the skin on the temple.
Another research indicates that the delicate skin around the eyes not only ages more rapidly but also experiences reduced capacity for effective repair and regeneration of damage!
▍This thin and almost translucent skin provides little camouflage to the prominence of dark circles, hence those panda eyes.
▍It also breaks down faster than thicker skin does because it isn't as collagen-rich, leading to creases, crow's feet, and wrinkles.
▍Puffiness can also occur due to fluid retention and drainage issues, making the under-eye area appear swollen and tired.
Research has shown that this area is not only uniquely delicate but also susceptible to accelerated aging and diminished regenerative capacities.
This is why most conventional eye creams and serums utterly fail to tackle the effects of rapid aging of under-eyes.
Most of them offer superficial hydration and temporary plumping or cooling effects, missing the potency needed to address the intricate and accelerated aging process of this delicate area.
And even if there are a few eye serums with high-potency actives, they often disregard the delicate nature of under-eye skin, leading to dryness and accentuating wrinkles instead of reducing them.
Our innovative formula seamlessly combines the contrasting yet complementary forces of potency and gentleness, using clinically proven ingredients and potent Ayurvedic herbs to make Shade Erase the new gold standard in under-eye skincare!
Clinically tested and revered in the 5000-year-old tradition of Ayurveda, Khadir is a powerhouse of detoxifying and age-defying bioactive compounds. This remarkable herb, often referred to as Acacia Catechu, has been celebrated for its multitude of beauty benefits:
▍Clinically proven to have a brightening effect, it may add tons of glow to dark and tired looking under eyes.
▍According to Ayurvedic texts, its Laghu (Light) and Ruksha (Dry) qualities that ensure optimal absorption.
▍This,allows the botanical's beneficial constituents to moisturize the under-eye area
▍Khadir also has a soothing effect that may help de-puff the look of under eye bags.
Brighter skin enhances light reflection that visually elevates and lifts the under-eye area making you look well-rested, happy and youthful!
An Ayurvedic herb that contains over 300 bioactive compounds!
What You Should Know: Glabridin, found in Licorice Root, is proven to lighten the look of dark circles and improve skin tone.
▍Brightens Dark Circles
▍Soothes & Hydrates
▍Enhances the look Youthfulness
▍Improves Skin Texture & Clarity
▍Reduces Dark Circles
▍Softens & Conditions
▍Reduces the look of Signs of Aging
These extracts work together to take your under-eye brightness to the next level
A significant improvement in skin luminance, supported by chromameter readings
A visible reduction in spots over an
of people saw improvement in their skin tone after using the serum for
That’s why we’ve created our Shade Erase Under Eye Serum with powerful moisture fillers—Hyaluronic Acid and Organic Silicium—to address this problem!
Hyaluronic Acid and Organic Silicium team up to provide intense hydration and improve your skin’s texture. They draw moisture into your skin and lock it in, filling in fine lines and stretching out crow’s feet with plumping moisture.
Wrinkle Depth Reduced by
Improvement in Skin Bounce
Increase in the look of Elasticity
Keeps your skin hydrated and prevents moisture loss! Our moisture fillers are designed to deliver lasting results for a firmer, smoother under-eye area.
Our serum features Hesperetin Laurate, an advanced ingredient proven to reduce the appearance of puffiness effectively:
Reduction in the look of Puffiness in Just 3 Hours!
Reduction in look of Puffiness After 5 Hours!
It’s all in the certified organic Bladderwrack extract! This powerhouse sea algae, brimming with Fucoidan, is clinically tested to deliver the final knockout punch to those last traces of darkness, wrinkles and sagging in the under-eye area.
While other ingredients work overtime, Bladderwrack makes sure that the look of remaining signs of under-eye fatigue and aging for a truly transformed look! After unlocking nature’s youth secrets from the mountains, we dove into the oceans to find the ultimate skincare treasure: Bladderwrack Extract! This humble seaweed is packed with incredible benefits for your skin.
▍Extremozymes: Resilient enzymes from extreme environments that help your skin bounce back.
▍Fucoidans: Marine compounds with age-defying properties, backed by scientific research.
▍Nutrient-Dense: Over 60 nutrients that brighten, firm, and nourish your skin.
11% Reduction in the look of Dark Circles & Eye Bags
14% Reduction in the look of Crow’s Feet
Enhanced Luminosity Around the Eyes
Water, Caprylic Capric Triglyceride, Glycerin, PEG-6 Isostearate, Potassium Olivoyl Hydrolyzed Oat Protein, Cetearyl Alcohol, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Glycyrrhiza Glabra [Licorice] Root Extract, Acacia Catechu [Catechu] Bark Extract, Aloe Barbadensis [Aloe Vera] Leaf Extract, Fucus Vesiculosus [Bladder Wrack] Extract, Hesperetin Laurate, Arbutin, Citric Acid, Hyaluronic Acid, Silanetriol, Acetyl Tyrosine, Saxifraga Sarmentosa [Strawberry Begonia] Extract, Paeonia Suffruticosa [Moutan Peony] Root Extract, Aminopropyl Ascorbyl Phosphate, Scutellaria Baicalensis [Baical Skullcap] Root Extract, Gluconolactone, Glutathione, Phenoxyethanol, Hydrogenated Polydecene, Propylene Glycol, Butylene Glycol, Glyceryl Oleate, Trideceth-10, Xanthan Gum, Ethylhexylglycerin, Sodium Gluconate, Sodium Chloride, Sodium Sulfite, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate.
We merge principles from centuries of traditional Ayurvedic wisdom with the latest scientific advancements, crafting a formula that synergistically combines powerful actives and potent botanicals. This fusion embodies the essence of Shade-Erase: a science-backed solution rooted in ancient knowledge.
Shade-Erase is formulated considering the challenges of accelerated aging and the delicate nature of the under-eye area. Our formula goes beyond surface-level concealing of dark circles and wrinkles to provide comprehensive care for a brighter, more youthful, and well-rested appearance.
Shade-Erase pairs strong botanicals with gentle delivery systems to ensure efficacy without irritation for the delicate eye area. For example, we use gluconolactone, which has a larger molecular size, making it less irritating and a standout choice for sensitive skin. Similarly, ingredients like Arbutin are chosen for their slow-release properties, minimizing irritation and making them suitable for delicate eye contours.
With over 90% natural ingredients, Shade-Erase harnesses the power of nature to refresh the look of the under-eye area. Free from added sulfates and parabens, our formula prioritizes purity and efficacy, ensuring that your skin receives only the best ingredients without unnecessary additives or burning chemicals.
After cleansing your face, take a rice-grain-size amount of the product on your fingertip, and divide it between two fingers.
Gently pat the serum around your eyes and massage in circular motion until completely absorbed.
After cleansing your face, take a rice-grain-size amount of the product on your fingertip, and divide it between two fingers.
Gently pat the serum around your eyes and massage in circular motion until completely absorbed.
▍Reduced Appearance of Fine Lines and Wrinkles
▍Decreased Look of Dark Circles
▍Brighter and More Radiant Under-Eye Area
▍Smoother and Suppler Skin Texture
▍Minimized Look of Puffiness and Eye-Bags
▍Consistent Hydration for the Under-Eye Area
▍Overall Youthful, Restful and Refreshed Appearance
▍Each ingredient in Shade-Erase Under Eye Serum is meticulously selected for its unmatched efficacy and compatibility with the delicate under-eye area.
▍From ancient Ayurvedic herbs to cutting-edge botanical extracts, our ingredients are chosen to deliver transformative results.
▍This isn't just a representative ingredient list; this is a dream team, a powerhouse lineup that takes age-defying benefits to a whole new level!
▍We're not throwing together random chemicals and herbs here; we're all about time-tested and clinically tested botanical extracts and scientifically backed compounds, we're talking about proven results in labs.
▍Supported by studies, extensive research papers, and clinical tests, where each ingredient is a hero.
▍We're talking about potency and efficacy. We're talking about safety.