• FACE
  • BODY
  • HAIR
  • Urgent Message: If dealing with dark circles, undereye puffiness and crow’s feet has become too much of a hassle now, this SECRET will change your life!

    Discover why she stopped wearing concealers or eye makeup at the age of 67 and how she would’ve been more than glad if she had found this PROVEN secret for plumper, firmer eye skin earlier!


    "Beauty doesn’t just lie in the eyes of the beholder; it lies in everyone’s eyes!" - A quote by noone, but maybe someone should say it?!

    Discover why she stopped wearing concealers or eye makeup at the age of 67 and how she would’ve been more than glad if she had found this PROVEN secret for plumper, firmer eye skin earlier!


    "Beauty doesn’t just lie in the eyes of the beholder; it lies in everyone’s eyes!" - A quote by noone, but maybe someone should say it?!

    Eye makeup has always been important to anyone who likes makeup. The myriad techniques of wearing eye shadow, finding the right concealer, or simply swiping a single stroke of eyeliner always manage to embellish our overall look. It's not just about looking beautiful - that everyone is - but sometimes perfect eyeliner or eyeshadow gives us a weird sense of confidence – it's quite strange. 

    In fact, sometimes we don’t even care about overall makeup; just some light eye makeup tends to do the trick. That's how much we cherish our eyes!


    When it comes to eyecare, what do we do?

    We make sure to carve some time out of our day to take care of our facial skin; perhaps we even have a set face care regimen, but do we have a separate eyecare routine?

    And even if you do, what factors did you deem important while making your eyecare routine? Did you think of using specific ingredients to ensure efficacy? Did you think of the delicacy of your round-the-eye skin?

    We normally tend to lump eyecare with face care and assume that’s all the care it requires.

    After all, the face moisturizers we use also go on our undereye skin, so why would one think of having a separate eyecare routine?!

    Well, that’s where people make a mistake!

    The skin around our eyes is more delicate than our facial skin, which makes it more susceptible to the appearance of signs of aging like wrinkles, crow’s feet, and crinkled skin. It is, invariably, always the first to show any signs of aging.

    Not only that, the effects of poor lifestyle choices also first show on the skin around your eyes. For instance, if you don’t drink enough water, then your eye area will become a host for unwanted puffiness, dark circles, and an overall tired look (all of which are a direct result of dehydration). There is a multitude of negative impacts on your health from not drinking enough water, but your eye area is always the first to show its impact.

    Contrary to popular opinion that round-the-eye skin doesn’t need extra attention, it actually does.

    So, when we say eyecare, it should actually care for your eyes.

    Apart from making healthy lifestyle choices, there are many things you can do for targeted eyecare. It's not just about a routine, and it’s also not just about putting on some cream around your eye skin in the morning and evening and expecting results. You have to make a conscious decision of what you're putting on your around-the-eye skin, especially since it’s so delicate. So, it goes without saying that what you put on it also needs to be delicate and effective.


    For super-effective yet delicate care, anyone’s best bet would be Ayurveda!

    Not only because Ayurveda recommends healthy and effective herbal concoctions but also because Ayurveda is what bridges the gap between skincare and self-care.


    Ayurveda is the 5000-year-old ‘Science of Life’ that relies on nature’s remedies to help with specific ailments. So, no matter what skincare problem you need help with, Ayurveda’s recommendations always bring nature to the fore!

    You know how “witches” in folklore always felt connected to nature, so much so that they could feel nature to their very core?

    Ayurveda’s prescribed remedies are also very similar to that.

    No, no, they're not mystical or magical in any way; they just come straight from nature and are so pure that you would be able to feel nature to your very core.

    The only difference, folklore and witchcraft could be fictional, but Ayurveda is not!

    So, let’s circle back to the question of how Ayurveda bridges the gap between skincare and self-care. When you get to feel nature to see positive effects and results, that is truly what care feels like! It's always gentle, effective, and long-lasting, and the results you see are not enforced through harmful chemicals; they come from nature’s care for your skin.

    Kapha consists of the elements of earth and water and is associated with oiliness, juiciness, heaviness. Kapha is the first stage of life – just think of a baby’s juicy and plump skin and the expression “baby soft skin”.

    Pitta consists of the elements of fire and water and is associated with heat, sharpness, and determination. Pitta is the second or middle stage of life – just think of a teenager’s acne and hot temper, or a young adult’s drive and ambition.

    Vata consists of the elements of air and space and is associated with dryness, lightness, alertness and creativity. In the Vata stage of life, we experience dry, rough and sagging skin, we may feel cold more often, but also reach maturity, wisdom, grace and mastery. During this time, it’s important to focus on practices that are warming, stabilizing, grounding and nourishing.

    Now that you know that mature, sagging, or drooping skin is a result of the dry Vata stage of life, let’s find which Ayurvedic practices can help rejuvenate saggy Vata skin!  

    But not all chemicals are harmful and bad, or are they?

    There are lots of chemical formulations that modern scientific research has led us to that are safe to use, delicate yet effective, and have minimal to no risk of side effects. So, we can say that not all chemicals are bad, though some might be harmful for your skin.

    People normally feel compelled to use modern chemical inventions because of their promise of efficacy. But have you ever thought about why there is such a promise of efficacy around chemical inventions?

    Because they are products of necessity, hence are specifically created to be a fix for a problem.

    For instance, a safe, delicate yet effective, has minimum to no risk of side effects, and a very common skincare ingredient is Niacinamide.

    Niacinamide is a form of vitamin B-3 which is an important nutrient for the body. Its deficiency can lead to various kinds of disorders of the skin.

    Did you know, Niacinamide was not invented to be such an important part of our modern skincare routine? In fact, Niacinamide was invented in the 130s to cure a widespread disease called Pellagra. Of course, with our improved diets, Pellagra no longer serves to be a colossal widespread issue, but at the time, it was very prevalent.

    Pellagra includes the triad of dermatitis, dementia, and diarrhea.

    The discovery of Pellagra’s cure can be accredited to the American biochemist Conrad Arnold Elvehjem, who discovered that Niacin and its derivatives (such as Niacinamide) could be used to treat Pellagra. He based his revelations on the thorough studies of Dr. Joseph Goldberger, a physician in the U.S. government's Hygienic Laboratory, who was the one to reveal the true nature of this disease.

    Interesting how an essential-for-curing-a-disease ingredient is incredibly helpful for skincare, don’t you think?

    So, it’s only fair to say that Niacinamide has a whole range of benefits!

    Another such chemical compound created by modern science would be Hyaluronic Acid.

    Hyaluronic acid is a natural component found in the entire body (50% of the skin) with high moisturizing and hydrating effects.

    The first time Hyaluronic acid was discovered was in 1934. It was first found in the eye (vitreous humor of the eye) in 1934 and then synthesized in vitro in 1964.

    Hyaluronic acid has a short life. It gets degraded in the skin in less than a day, so it has to be repeatedly renewed.

    So, for optimal levels of Hyaluronic Acid in the skin, topical application is rather necessary. These two key skincare ingredients are indeed “key” skincare ingredients because they stand on the safer side of the spectrum when it comes to horrible side effects.

    How about an expert blend of modern science’s wonderful creations and Ayurveda’s herbal magic for delicate yet exceedingly effective eyecare?

    Nothing guarantees efficacy more than a perfect, thoroughly studied blend of safe, effective ingredients backed by both ancient and modern science experts.

    For eyecare, you need something that perfectly moisturizes and hydrates the round-the-eye skin to ensure wrinkles and crow’s feet become an issue of the past. A skincare wonder that clarifies and even-tones the round-the-eye skin, too, so that dark circles stop being a problem.

    For all these benefits, drop everything that you are doing and try this:

    Rufolia Periorbital Eyemulsion 

    It is simply the best of both worlds – Ayurveda and Modern Science!

    Ayurveda’s contribution to the making of Rufolia Periorbital Eyemulsion:

    Rufolia contains a globally appreciated and clinically studied herb: Manjistha. Manjishta, or the Indian Madder, has many skin-clarifying and even-toning properties. It helps fade the appearance of any spots or marks, or discoloration and makes the complexion of your skin even and brightened.

    The scriptures of Ayurveda categorize Manjistha as “varnya,” or that which improves the complexion, and “visaghna,” or that which detoxifies. The scripts also see Manjistha as a rasayana – a rejuvenator and longevity promoter.

    It is especially good for round-the-eye skin because Manjistha works on even-toning any discoloration on the skin, no matter what the reason behind it is. It is not harsh and works delicately, making it perfect for delicate round-the-eye skin. Whether it is discoloration due to dehydration or prolonged exposure to the sun, Manjistha works on even-toning it!

    Modern Science’s contribution to Rufolia Periorbital Eyemulsion:

    Apart from Manjistha, Rufolia also contains Niacinamide and Hyaluronic acid, two of the most famous modern skincare ingredients today!

    Niacinamide, apart from having skin brightening, toning, and firming abilities, also has the ability to:

    Reduce the look of dull, dark patches
    Reduce the appearance of pores
    Ensure the skin does not appear excessively oily
    Soothe the look of redness or blotchiness

    In Rufolia, Niacinamide serves as Manjistha’s perfect brightening, toning, and firming partner! Coined as 'The Holy Grail for Youthful Skin' by Modern Skin Science, Hyaluronic Acid has made quite a name for itself in the skincare world recently. It is the main component that gives your skin the plumpness and hydration it requires. Furthermore, it can:

    Bind up to 1000 times its weight in water! In simpler terms, it is intensely hydrating
    Deeply moisturizes and slows down the appearance of the signs of aging
    Especially enhances the look of under-eye skin by firming and toning it 

    An Oil for Body Odor is rather Unheard of!

    Oil Massage for odor free armpits

    Well, if we were living in the Ayurvedic era, it wouldn’t have been so unheard of! Many modern-day issues like body odor (armpit smells and underarm smells) have had Ayurvedic explanations and solutions for literally thousands of years! And Ayurvedic solutions mostly involve the use of oils as that is the best way to make the powers of herbs reach our body.

    Ayurveda also has a history of herbal perfumes, and those were also essentially made of oils of herbs as well, but they weren’t made for the purpose of solving the issue of body odor from the core, they were made for ostentatious purposes! So, the use of oils is not as uncommon as you might think it is.  

    But what exactly is Rufolia Periorbital Eyemulsion, and how does one use it to get the benefits of this blend?

    It is not your run-of-the-mill eye cream but an exceptional Periorbital emulsion. Which means that this cream can be applied not only under your eyes, but all around it, even on the eyelids.

    This unique, melt-into-your-skin emulsion is supposed to be used in a very specific 3-C technique.

    While it is meant for use around the eyes (not inside the eyes) every night, it is so comfortable and light that you can wear it during the daytime too!

    Just remember to put 3 dots in these 3 strategic places:

    Under the Eyes In the ‘Crow’s Feet Region’
    On top of the eyelid
    And then massage in a C-pattern from bottom to top! That’s it!

    Because the eyes are also the first to reveal the signs of aging with those dark circles, lines, and wrinkles!

    Rufolia Periorbital Eyemulsion with Manjistha - THE Ayurvedic legend is the answer!

    Rufolia contains Manjishtha along with other modern powerhouses to give you the best of both the worlds of Ayurveda and Modern Skin-Science. And with all that, it is also:

    Non-sticky, non-oily, and has matte-finish emulsion
    Reflects the tone of the skin, does not collect or cake under makeup
    Meant not just for the undereye but the entire periorbital region around the eyes – why pamper just your undereyes when you can give the same loving care to your entire periorbital region

    What goes into the making of Rufolia Periorbital Eyemulsion?

    Aloe Vera

    Aloe Vera Gel Extract:

    This modest houseplant is an Ayurvedic 'miracle' that is rich in nutrients, boosts immunity and works wonders for your skin and hair.

    • Deeply moisturizing
    • Intensely soothing because of its calming properties.
    • Comes with Vitamin C, E and Beta-Carotene in abundance
    • Helps eradicate the look of blemishes and wrinkles
    • The presence of polysaccharides and gibberellins, helps keep acne at bay and reduce the look of larger pores.

    Sunflower Seed Wax

    A lesser-known skin ingredient, now unearthed by Ayurveda, Sunflower Seed wax is derived from sunflower seeds mainly from the pericarp and the integuments.

    • Rich in essential fatty acids and Vitamins A, D and E
    • Known for being an excellent repairing agent when it comes to skin and its texture
    • Extremely calming and nourishing for dry, aging, mature skin
    Sunflower Seed Wax
    Shea Butter

    Shea Butter

    Fairly recently, this butter derived from Shea Tree, has gained huge popularity in the Western World due to its widespread use in several beauty products.

    • Its richness in fats makes it an excellent emollient and skin moisturizing agent
    • Also contains Vitamins A and E which help keep skin in optimal health
    • Soothes and moisturizes dry, aging skin
    • Makes skin look firmer and tighter

    Hyaluronic Acid

    Coined as 'The Holy Grail for Youthful Skin' by Modern Skin Science, Hyaluronic Acid has made quite a name for itself in the skincare world recently. It is the main component that gives your skin the plumpness and hydration it requires.

    • Can bind up to 1000 times its weight in water! In simpler terms, it's intensely hydrating!
    • Deeply moisturizing and slows down the appearance of the signs of aging
    • Especially enhances the look of under-eye skin by firming and toning skin
    Hyaluronic Acid

    What gives it its subtle, romantic aroma? 

    Rose Flower Oil

    Rose Flower Oil 

    Geranium Flower Oil

    Geranium Flower Oil 


    Rufolia Periorbital Eyemulsion

    Water (Aqua)

    Sesame (Sesamum Indicum) Seed Oil

    Cetearyl Olivate


    Sorbitan Olivate

    Sunflower (Helianthus Annuus) Seed Wax


    Shea Butter (Butyrospermum Parkii)

    Indian Madder (Rubia Cordifolia) Stem Extract

    Sacred Lotus (Nelumbo Nucifera) Seed Extract

    Aloe Vera (Aloe Barbadensis) Gel Extract

    Hyaluronic Acid

    Dehydroacetic Acid

    Rose (Rosa Damascena) Flower Oil

    Geranium (Pelargonium Graveolens) Flower Oil

    Benzyl Alcohol



    How Do you use Rufolia?


    Dab 3 small dots of the emulsion and spread gently on the under-eye area. 


    Massage until fully absorbed and leave applied.
    Use it at night, daily.

    Why order at The Ayurveda Experience? Why trust us?

    The Ayurveda Experience

    900,000+ Customers

    24,111+ 5-Star Reviews

    America's Most Trusted & Recognized Ayurveda Platform

    The Ayurveda Experience is one of America's largest Ayurveda platforms today with over 900,000 customers and thousands of 5-star reviews.

    The Ayurveda Experience platform has existed for about 10 years and grown to become one of the most popular, most loved Ayurveda brands in the West.

    At The Ayurveda Experience, you only get brands that are specifically designed to cater to the needs of Western skin in the best Ayurvedic way. With 3 skincare brands on the platform, The Ayurveda Experience offers you multiple alternatives to keep your skin in great shape using Ayurveda.

    A. Modernica is The Ayurveda Experience's new-age brand that brings ancient Ayurvedic formulas and modern scientific innovations together with absolutely ZERO bad guys! A. Modernica products are made without:

    • Sulfate
    • Parabens
    • Formaldehyde
    • Formaldehyde releasing agents
    • Phthalate
    • Retinyl palmitate
    • Palmitate
    • Mineral oil
    • Oxybenzone
    • Hydrquinone
    • Triclosan
    • Triclocarbon
    • PTFE/PFOA, Styrene
    • Polyacrylamide/acrylamide
    • Acetaldehyde
    • Acetonitrile
    • Methylene chloride
    • Animal fats and oil
    • Animal musks
    • Benzalkonium chloride
    • Resorcinol
    • Carbon Black
    • Acetone
    • Butoxyethanol
    • Ethylenediaminetetraacetic acid
    • Methylcellosolve
    • Methylisothiazolinone/
    • methylchloroisothiazolinone
    • Mercury and mercury compounds (thimerosal)
    • Bisphenol A (BPA)
    • Aluminum Salts
    • Benzophenone + Related Compounds
    • Insoluble Plastic Microbeads
    • Toluene
    • BHA/BHT
    • Nanoparticles as defined by EU
    • Petrolatum
    • Parrafin
    • Silicon
    • Phenoxyethanol
    • Talc
    • Lead/Lead Acetate


    "Rufolia Periorbital Eyemulsion"
    This product is immediately soothing and a small dab goes a long way. I have been using it daily and can see the skin around my eyes is smoother and firmer. I have been very pleased with the products I have purchased!
    -Diana F.


    “Wonderful Rufolia Periorbital Eyemulsion” 
    Really enjoying this eye cream and look forward to applying every night. It goes on so nicely with three dots on each eye and it is great you can apply to the whole eye area. It smoothes everything out and my eyes look great. I was told 20-30 days use in a tube but I am a month in now and there is still quite a bit left in the tube. I don't think you need a pea size quantity and I use a little less to cover both eyes. It would be too expensive for me if I had to buy it every 20 to 30 days. Really worth trying. Has a lovely smell also. Was great to receive the complimentary Youth serum trial sample - it is just lovely and I will order both again.
    -Janet H.


    If you buy this now, you'll get a FREE Mini Youth Spring Face Oil - Dry, Aging Skin Face Moisturizer with Black Gram - with your order!

    The FREE Gift will get added to your cart automatically!

    Free Mini Yauvari Face Oil
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    "Great For Those Allergic To Ingredients In Deodorants"

    Got this for my daughter because she gets a terrible underarm rash every time she uses deodorant. So many have metals in them which are horrible for your health and those rashes are even worse. She loves this!! It smells wonderful and keeps her feeling clean and her skin cared for all day - and she’s a hectic lower school teacher - so that really is amazing! Another winner!

    -Maria S.


    "Fresh underarms"

    This is AMAZING. I have long struggled with very sweaty and stinky underarms. This has... completely reduced the odor. I smell fresh and it is long lasting...

    -Stacey M.

    Dermatologically Tested Vegan Animal Test Free Peta

    Did you know? 

    In India, people customarily chew cardamom seeds or leaves after meals to freshen up their breath!

    Many of our customers said that they’ve finally found THE product that they will stick with forever. 


    "Natural Body Deodorant”
    Upon trying several other iYura oils with much success, I tried the Mehfranz Eternally Fragrant Body Massage Oil with the hope it would be a safer, more natural alternative to other deodorants. It did not let me down. I love the long-lasting earthy scent and effectiveness of this oil. It is not perfume-y at all. The quality of the ingredients, the quick absorption of the oil base and the fact that a little goes a long way and is very effective will be the reasons I will continue to make this product part of my ongoing daily regimen. Not to mention the oils help FEED and SOOTHE the skin not draw moisture from it. Thank you iYura for your wonderful, healthful, natural oils and product line for those of us who are concerned with what we're putting on our bodies! - Maria L. 


    "I am now only using this Body Massage Oil!
    It really does work under your arms as deodorant! I was skeptical but tried it and wow, it works. I use this all over and I love the fragrance and how soft my skin is. The fragrance doesn't last all day either, just a hint. It's so nice being able to ditch all the chemical heavy products!"

    -Jana A.

    Not only that, but you will find that the product is exquisitely packed in what you can call a piece of ART! You will be mesmerized by the beautiful hand painted Madhubani artwork by local artists, bringing life and beauty to your dresser!

    Try it for yourself! 
    And if for any reason you don’t like the product, or it doesn’t work for you, then you can avail our 30-day FULL money back guarantee!


    If you buy this product today, you get a FREE Mini Night-Time Face Elixir!
    Free gift gets added in your cart.    Limited time offer, until stock lasts. Hurry! 


    If you buy this now, you'll get a FREE Mini Youth Spring Face Oil - Dry, Aging Skin Face Moisturizer with Black Gram - with your order!

    The FREE Gift will get added to your cart automatically!

    Free Mini Yauvari Face Oil
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    Dermatologically Tested Vegan Animal Test Free Peta

    The Ayurveda Experience brings to you amazing concoctions of oils made from incredible Ayurvedic herbs! 

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