Launches

In my initial weeks, I was assigned launch pages along with other design work. These were often high-pressure projects with very tight deadlines, as everyone was focused on getting the product live on time.

Sometimes, even with delays in receiving requirements, product assets, or photoshoot content, I ensured that pages were delivered on time. Instead of waiting passively, I used those gaps wisely — researching the product, reviewing past launches, and speaking with experienced colleagues to get direction. This proactive approach helped me create insight-driven designs that were not only delivered on schedule but also improved in overall quality.

Email and other pages

Beyond launches, I also contributed to email pages, ensuring clear communication with the copywriter, keeping the page visually consistent, and aligned with our brand tone. I supported the preparation of product images for pages, helping teammates so that their designs could go live smoothly and without delay. I also worked on page ideas for the team and supported others whenever needed, which helped keep the overall design workflow efficient and collaborative.

BFCM 2024 - App + Opt-In Pages

One of the biggest highlights was my contribution during Black Friday, where I supported the mobile app campaigns. This required high-volume design delivery in a short time, and I ensured that every page was both engaging and easy to navigate.

I also had the opportunity to work on opt-in pages, experimenting with story-based concepts. My first successful design in this area showed measurable improvements in engagement and became a starting point for the team to refine further. Along with this, I actively contributed to A/B testing setups, which taught me how even small variations — a different headline, button style, or image placement — could significantly affect user behavior. This helped me think more critically about design decisions, not just from an aesthetic perspective but also from a performance and conversion perspective.

After my work with the platform team, I was invited to join the Geo Content Team. In fact, this transition happened because I had already collaborated with some of their members on separate tasks, and they specifically requested that I shift into their team. Since the day I joined, I have been working closely with them to help achieve their goals more effectively, with design being a key driver of success.

The major challenge in this space was to make funnel pages look and feel more premium while still resonating with different persona groups — from younger users to older customers. Each audience had unique expectations, and the design needed to balance clarity, appeal, and accessibility.

My focus was on making pages visually engaging and user-friendly, with thoughtful UX flows that encouraged customers to stay longer and explore more. This meant better use of visuals, typography, spacing, and interactive elements to guide users naturally through the funnel.

Through research and a deeper understanding of different persona groups, I was able to design pages that not only looked premium but also delivered measurable results in terms of higher engagement and improved conversions.

Beyond my core work with the Platform and Geo Content teams, I also actively supported other teams whenever design help was needed. This work was often less visible but equally important, as it kept campaigns and pages running smoothly across the organization.

• I worked on quick page edits and updates, ensuring that last-minute changes could still go live without compromising design quality.

• I contributed to campaign pages linked to ads, where I integrated ad performance data into design decisions so that pages aligned better with what users were engaging with.

• I supported teams with small design fixes and content adjustments, helping them meet deadlines and avoid bottlenecks.

This cross-team work gave me the opportunity to understand different workflows and priorities, which made me more adaptable as a designer. It also helped me build stronger relationships across the company, learning from how other teams approached their goals and incorporating those insights into my own design practice.

In many cases, these contributions were about being dependable — ensuring that no campaign or page was held back due to design dependencies, and that teams always felt supported in achieving their outcomes.