Wondering how Elaari is different from other Sensitive Skin and Scalp products available in the market?
What is so different about the experience that Elaari brings forth, from other Sensitive Skin and Scalp products in the market?
Imagine yourself in nature, walking barefoot on lush green grass, as you look up to a bright turquoise sky above you, cool breeze gently caressing your face and green chir pine trees around. While sauntering, you come across an old Vaid (An Ayurvedic Doctor).
He takes you around the thick pristine forest he knows so well, telling you about the trees, herbs and flowers that can help your skin and hair and promote good health.
He plucks 3 different kinds of berries - and calls them Triphala, meaning ‘3 fruits’. One of them is, called Indian Gooseberry, or Amla and contains high levels of Vitamin C known for improving the look of skin and hair.
He gathers a few more Ayurvedic herbs and spices and throws them into his pouch, the aroma of which sticks by you as you move further into the forest, especially of the one named Malabar Catmint with a pleasant camphor-scented aroma.
He tells you how Cardamom is used extensively in Asia, especially in Indian cuisine for its refreshing fragrance. He gives you an Indian Gooseberry, you bite into it, the sharpness bites at the tip of your tongue and settles down in a mellow sweetness.
He collects some sap, a rich crimson one and tells you that Myrrh, an exotic tree in Asia and Northern Africa is prized for its beauty benefits.
Along the way, he picks a few blades of Palmarosa, that is known to enhance complexion and offer balance to sensitive skin.
After what looks like he has collected all that he needed – an assortment of more than 25+ herbs and spices, he tells you that each one has a special purpose in what he is going to prepare next.
A lot of walking, climbing and talking about herbs and spices for your skin later, he disappears for hours and then resurfaces with a Key Lime Colored bottle, full of an amber-colored oil which he made using all the herbs he collected on the walk in the forest with you! He tells you that these hand-picked herbs are what your sensitive skin and scalp needs, especially after a peculiar walk in the forest, such as this one.
He asks you to use that amber elixir for 12 days or more to experience the softest skin you’ve ever had, the calmest scalp you’ve enjoyed of late and a mischievous glow that escapes from your face, loudly revealing your beauty secret to the world!
A whiff of the oil is reminiscent of your entire journey in the forest, handpicking the best of the best herbs, so unique, rare and fresh...the experience was totally worth it!
This precisely, here, is what differentiates Elaari from other Sensitive Skin products in the market.
iYURA's Elaari is that beauty concoction that Ayurvedic Vaids painstakingly make with hands, cooking the oil for hours, even today - which you get access to, here in the West, right from the comfort of your dresser, or your bed or your desk (or wherever you spend the most time! ;)
Unlike other sensitive skin products that remind you of a strong chemical cleanser meant to repress your skin and symptoms of its sensitivity, Elaari is like a breeze of fresh air, so light and aromatic that both your skin and your scalp will leave their tough days behind and embrace their NEW companion!
To add to this already power-packed moisturizing oil, is its herbal, earthy, not-so-overwhelming aroma that makes it a divine concoction that will not only rejuvenate your senses but your skin too.
There is no magical swish-your-wand-fix-my-skin-overnight miracle that’ll happen, but 12 days or more of daily massage with this oil with these dry and sensitive skin-friendly herbs will hydrate and moisturize your dry skin.