Help Us Change the Landscape of How Beauty is Perceived, Especially Amongst Women
Every year, an American woman spends an amount averaging to $2900 on her face products alone. The daily average estimates up to 16 products per day. This study was conducted by a beauty retailer in 2016 wherein the value of a woman’s face products across different parts of America was accounted at $8 a day. What’s concerning about this vast data is the ambiguity of the contents of these products and the price-worth ratio.
Now, the cosmetics and personal care industry in the USA is not THAT regulated. What do we mean by “not THAT regulated”? According to a May 2019 report by The Guardian,
- There are merely 11 chemicals in all that are banned in the USA.
(Against 1,300+ in Europe!)
- There are merely 11
chemicals in all that are
banned in the USA (Against
1,300+ in Europe!)
- It does not fall under the purview of the FDA directly.
(Which means they count on self-regulation.)
- It does not fall under the
purview of the FDA directly.
(Which means they count
on self-regulation.)
- Chemicals like Formaldehyde, coal tar and other less-known ingredients may be a
matter of huge concern for women's health where the causes are still being
investigated. - Chemicals like Formaldehyde,
coal tar and other less-
known ingredients may be a
matter of huge concern for
women's health where the
causes are still being
investigated.
But it’s not all-black or all-white. Makeup and other cosmetics are not always evil,
if chosen consciously and used in regulation.
However, we at iYURA have taken an oath to spread the message of Ayurveda through our
100% Natural, Pure, Herbaceous product line of premium personal care oils. At iYURA, we don’t
believe in suppressing what you love. If a layer of foundation makes you happy, go for it!
But we will tell you this: Explore the side of your beauty that shines of originality,
abundant grace and makeup-less glow...
But it’s not all-black or all-white. Makeup and other cosmetics are not always evil, if chosen consciously and used in regulation.
However, we at iYURA have taken an oath to spread the message of Ayurveda through our 100% Natural, Pure, Herbaceous product line of premium personal care oils.
At iYURA, we don’t believe in suppressing what you love. If a layer of foundation makes you happy, go for it!
But we will tell you this:
Explore the side of your beauty that shines of originality, abundant grace and makeup-less glow...