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You may have heard of Turmeric as a spice that is added to Eastern Cuisines to enhance the flavor and color of the food, but it is only fairly recently that the world has opened its eyes to the wonderful health and beauty benefits of this Super-Root!
But Ayurveda? Well, the revered spice, Turmeric, has been at the core of its skincare philosophies and formulations for more than 5,000 years now!
The Golden Spice – deriving its name from its bright yellow-orange color and the health and beauty benefits that it carries – or Turmeric or Curcuma Longa, has been one of the most preferred choices of natural ingredients in Ayurveda to purify the skin by working as a natural cleanser when applied topically.
One of the best brightening and look-enhancing spices, Turmeric gives the skin a clear-looking complexion and evens out the look of hyperpigmentation to add a subtle, warm glow.
What does Turmeric owe its strength to?
The main active compound of Turmeric is Curcumin, the same compound that lends this Golden Spice its bright yellow color and most of its purifying and soothing properties.
When used in topical application, Turmeric aids in calming the look of dryness and redness, irritation caused due to sensitivity because of its active presence of Curcuminoid compounds.
This gentle, easy-to-use 30-second leave-absorb-rinse cleanser formula uses pure Turmeric extract effectively to ward off impurities and purify the skin’s mantle WITHOUT drying it out or increasing the chances of pesky breakouts.
The presence of Curcumin in Turmeric helps extract toxin build-up and leaves your face clean and clear. Add to this the touch of brightness that Turmeric can add to your skin with every wash and you’ve got the perfect hands-on cleanser!
Turmeric has been a part of several traditional and Ayurvedic recipes, both for consumption for bodily wellness and for beautifying the skin. The Ayulogica Facial Cleanser brings the benefits of Turmeric to your skin every day, in a gentle, easy-to-use 30-second leave-on formula
Despite having a rich presence of Turmeric in its formulation, the Ayulogica Cleansing Crème won’t tint or stain the skin! It does NOT have a yellow color.
This is not your usual, boring lather-rub-wash formula. It's NOT a mask either, that needs to be put on your face for a certain period of time.
No!
And this is where it differentiates itself from the clutter of hundreds and thousands of face cleansers – foam-based, gel-based or cream-based.
What makes the Ayulogica Cleanser a unique formula and a much look-forward to experience every morning and night is its method of use.
Sounds interesting, right?
The Curcuma Narangi Gentle Cleansing Crème is not just a crème-based cleanser, but it also works in an astounding way to bring out clean, clear and brightened looking skin!
This leave-on cleansing crème works its magic in the 30 seconds that it needs to be left on the skin. Unlike ordinary washes laden with harmful chemicals, this Gentle Cleanser is formulated scientifically using only the gentlest ingredients that not only make it perfect for everyday use, but also safe enough to be left on the skin for 30 seconds or more!
While ordinary cleansers can dry out the skin and strip off its natural oils in a matter of a few seconds, the Ayulogica Cleanser replenishes and rejuvenates the skin even and especially after it is left on for 30 seconds.
NOTE: This is not your usual foam-giving cleanser. It won’t give out an airy white or transparent foam when you rub it into your skin. Rather, it will create a pleasant creamy lather that will feel smooth on your skin as you massage your face and neck with it.
This creamy lather won’t suck out the natural oils from your skin and won’t make it dry. Instead, it will keep your skin feeling comfortably hydrated and moisturized.
The light, lotion-textured consistency of this cleanser is perfect for those with dry and sensitive skin types, but also works for all skin types
Also commonly called Pot marigold, Calendula is known to have been traditionally used in Ayurvedic and Traditional Chinese Medicine for its soothing and calming benefits. It contains flavonoids (multi-active components) that soothe the look of dryness, redness and sensitivity (2)
Recent studies(3) have also indicated that it promotes skin hydration.
Each individual Calendula petal contains five compounds—Oleanic Acid, Lupeol, Quercetin, α-Amyrin and β-Amyrin. These efficacious compounds have been studied and are known to have a significant effect on skin discomfort.
They also promote skin smoothness, suppleness and moisturization.
Thought to bloom on the first day of the month, Calendula’s name stems from the Latin “kalendae” which means “little calendar” or “the first day of every month”.
And just as the first day of every month brings new beginnings and a fresh start, Calendula extracts in the Ayulogica Cleansing Crème gives your day a refreshing, soothing start every morning!
Calendula & Turmeric together form a powerful duo for skin that stays perpetually dry and experiences bouts of redness and irritation caused due to sensitivity!
1
Splash some water on your face
2
Pump-out two full pumps of the Cleansing Crème on your palm
3
Gently massage it into your skin
4
Let the creamy lather absorb into your skin for about 30 seconds
5
Rinse off and pat dry
Use twice daily: Morning and Evening
The Ayulogica Cleansing Crème works its magic with the 30-second leave-absorb-rinse method. Make sure to leave the creamy lather on your skin for 30 seconds and experience brightened, soothed and replenished skin!
Sodium cocoyl apple amino acids are naturally derived surfactants from coconut and apple that carry gentle cleansing properties. Safe and gentle alternative to sulfates, these surfactants do not cause any damage to the skin as they do not strip the skin of its natural moisture barrier. These are skin-conditioning agents that have a unique feel to the touch.
These lend the cleanser its creamy consistency and provide a delicate cleansing of the skin. These naturally derived surfactants are not aggressive in nature and do not cause any irritation to the skin. Moreover, they carry hydrating powers and keep the skin feeling replenished and comfortable.
The presence of these gentle cleansing agents in the Ayulogica Cleansing Crème, promote a cleaner, clearer and softer skin mantle.
One study(4) showed that glycerin was more effective at hydrating and preventing loss of moisture than other creams made of silicone oil or even hyaluronic acid!
According to another study conducted by the National Library of Medicine(5),(6), it showed that applying glycerin to the skin may gradually improve its smoothness and suppleness.
Vegetable glycerin lends the Ayulogica Cleansing Crème the ability to keep the skin feeling sufficiently hydrated and moisturized even post-cleansing.
These compounds are active multi-mineral chrono-energizers that are together called ‘Sepitonic M3’. Designed for hair and skin care, targeting aging skin by improving the appearance of aggressive signs of aging, even those seen in 20–30 year olds.
In an external study conducted on 30 volunteers, the volunteers noticed visible effects of these compounds on signs of aging with a 7% decrease in the appearance of deep wrinkles and 5% improvement in the appearance of overall skin texture, after regular use.(7)
New clinical trials also show that these compounds produce a visibly energizing and revitalizing effect on skin.
Gluconolactone is a powdery substance extracted from gluconic acid, found in corn. It is formed by many groups of hydrogen-oxygen pairs. It’s these numerous water-attracting hydroxyl groups that give gluconolactone hydrating and moisture-retaining properties.
Approved by famous dermatologists and clinical scientists, this compound has been declared safe in cosmetic products for making the skin look brighter, smoother and more even-toned.
It also functions as an extra layer of protection because of its potent humectant (skin conditioning) property. Also, due to its high Vitamin C and E levels, Gluconolactone is a wonderful ingredient for not just damaged skin, but in fact, for all skin types, and Gluconolactone is a great pick for anyone with sensitive skin.(8)
Aqua, Sodium Cocoyl Apple Amino Acids, Aloe barbadensis (Aloe Vera) Leaf Juice Extract, Vegetable Glycerin, Cetearyl Olivate, Sorbitan Olivate, Calendula officinalis Flower Extract, Sodium Cocoyl Glycinate, Curcuma longa (Turmeric) Root Extract, Magnesium Aspartate, Zinc Gluconate, Copper Gluconate, Xanthan Gum, Allantoin, Sodium Benzoate, Citrus sinensis (Sweet Orange) Oil, Cymbopogon citratus (Lemongrass) Oil, Gluconolactone.
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Ayulogica is a modern, scientific skincare brand that’s not only formulated using Ayurvedic ingredients but also uses principles of Ayurveda in the way the products are designed and how they address different skincare needs.
Based on the principles of Ayurveda where Ayus (Long Life) + Veda (Knowledge or Science) = Knowledge or Science of Longevity in Sanskrit (the ancient language spoken in India by scholars). Ayurveda is a 5,000 year old life-science or the science of wellness considered by many scholars to be the oldest healing science, it originated in India and is more relevant now in our present day modern life where stress is the new norm.
According to Ayurveda, we can all achieve optimum health if we have a balance between our mind, body, and inner self or soul. As defined by the Global Wellness Institute (GWI), in line with the World Health Organization’s definition of health, wellness is: “a state of complete physical, mental and social well-being.” This is unlike the way modern medicine approach is - Absence of disease equals good health. The root causes of imbalances in our lifestyle that lead to problems later in life, can be addressed by knowing our current state of balance or “vikriti”. If there are any lingering imbalances after removing the root cause, balance can be attained by using opposites. For example, if it is winter season and the body is feeling cold, you treat it with warm foods and warm clothes. It is a simple approach, yet we are unable to listen to our body’s ques. We are distracted all the time and this is where Ayurveda comes into place.
There are three distinct energies or dosha – vata, pitta, kapha.
They are the essential building blocks for all forms of life and are composed of the five elements - air, space, water, fire and earth. A combination of these elements makes up the three doshas. Just like we have a unique DNA, we all are born with a unique combination of these elements (or prakriti). Our dosha changes continuously in reference to external factors like the environment we live in, our lifestyle, the food we eat, our social and mental health. This leads to imbalances and health issues. By knowing our current state of health, and following the diet that is right for our dosha, doing the exercises and sleeping at the right time, we can get back to our homeostasis.
Skin is the largest organ! Skin is like a sponge and is affected by our inner health. Stress can affect your whole body, including your skin, hair, and nails. Your emotions have a powerful effect on your skin. Since stress is a part of life, what matters is how you handle it. Stress causes a chemical response in your body that makes skin more sensitive and reactive. It can also make it harder for skin problems to heal.
You may have noticed that when you are stressed, you break out more? This is because stress causes your body to produce cortisol and other hormones, which tells your sebaceous glands to produce more oil. Oily skin is more prone to acne and other skin problems. Part of the problem is our lifestyle that forces us to have a deep disconnect with our bodies, including our skin. We neglect our skin and then cover up our flaws with make-up which leads to more skin issues like clogged pores, acne, rashes, and inflammation. It is imperative that we look after our skin by nourishing it with skin food both externally and internally based on our current mind-body profile or dosha. This is the foundation of Ayulogica – a completely customized approach towards your skincare based on your lifestyle, your current state of mind and body balance. We incorporate adaptogens, like Ashwagandha and Tulsi, that reportedly promote homeostasis, for example by reducing cellular sensitivity and immune suppression. We target towards addressing stress related skin problems using a sustainable approach where less is more and products are multi-tasking for the multi-tasking women and men. It is cruelty-free, vegan and gluten-free.
Sources:
1. Chapter 13 Turmeric, the Golden Spice
From Traditional Medicine to Modern Medicine
https://www.ncbi.nlm.nih.gov/books/NBK92752/
2. Calendula Officinalis Flower Extract
https://incidecoder.com/ingredients/calendula-officinalis-flower-extract
3. CALENDULA EXTRACT: EFFECTS ON MECHANICAL PARAMETERS OF HUMAN SKIN
https://ptfarm.pl/pub/File/Acta_Poloniae/2011/5/693.pdf
4. A comparative study of Vegetable Glycerine and Hyaluronic Acid- Asian Journal of Beauty and Cosmetology
http://www.e-ajbc.org/m/journal/view.php?number=640
5. The influence of water, glycerin, paraffin oil and ethanol on skin mechanics
(https://pubmed.ncbi.nlm.nih.gov/7906448
6. The influence of a cream containing 20% glycerin and its vehicle on skin barrier properties
https://pubmed.ncbi.nlm.nih.gov/18498456/
7. SEPPIC study shows efficacy of Sepitonic M3 to increase cutaneous oxygenation
https://www.cosmeticsdesign-europe.com/Article/2015/02/10/SEPPIC-study-shows-efficacy-of-Sepitonic-M3-to-increase-cutaneous-oxygenation
8. Gluconolactone – National Library of Medicine
https://pubchem.ncbi.nlm.nih.gov/compound/Gluconolactone