Facial skin need not feel tight, stretched, overly dry skin after wash!
Well, most face and body washes cleanse, but how many have you come across that can actually make a real, consistent difference in the feel and appearance of your skin, and that too without overly drying it out?
In Ayurveda, a cleanser has never been a soap in the modern sense. In fact, face cleansers do not need to be soaps at all – and globally, everyone is waking up to this fact now.
Soaps are made of oil, water, and lye, and are then chemically changed into soap (a process called "saponification"). But Ayurveda has its own recipes for face cleansers - recipes which don't include any harmful sulfates, harsh exfoliating acids or chemicals. And Ajara has specially created one such unique, chemical-free, soap-free recipe to ensure that an effective cleansing routine goes beyond just purging the skin of light makeup, dirt or grime. And leaves behind moisturized, vivacious skin with a fresh, dewy glow.
This is a Soap-Free, Paraben-Free, Sulfate-Free Oil-based Moisturizing cleanser!
Honestly, it’s just so welcoming and inviting, you can literally feel how pure and natural it is (we’ve used it and are talking from first-hand experience!) Real coconut granules also give it a unique texture - it is slightly grainy but not abrasive at all, in fact, it gets extra nurturing with gentle coconut-caresses.
Ajara users said that their face felt as soft as their baby's soft bottom! Without stripping your face of oil, it actually oil-cleanses your face by nourishing it with pure organic coconut, colloidal oat flour and rose.
Remove (dirt, light makeup)! Rediscover (glowing skin)! Reclaim (clean, youthful look)!